IOSR-JBM   Volume-17 ~ Issue-11 ~ November-2015

Abstract: Small Scale Industries (SSIs) occupy an important place in Indian economy. SSIs play a vital role in the overall growth of an economy. In comparison to the cost of investment, the employment generation capacity of SSIs is considerably high. Development of SSIs result in disposal of industries to least developed, rural and backward areas which leads to reduction of regional imbalances in growth. SSIs also help the large scale industries in off loading certain manufacturing activities on them. In fact SSIs act as auxiliary or ancillary units to their larger counterparts. This also helps large industries to concentrate more on research and development of existing as well as new products.

Keywords: Coastal Orissa, SSIs, Social Media, Coir Industry, Marine Products, Pine Perfume Industry, Horn Jewellery, Facebook, Twitter, youtube.

[1]. Coir Sector, Dept. Of Industry, Coir Board
[2]. Ecology and Traditional technology of screw pine by D. Sahu
[3]. Marine Products – Odisha HRD.

Abstract: Many educational institutions all over the world are trying to create an image or reputation to attract students. Due to increased competition branding has become more relevant in promoting an institution's reputation. In India, as the state Karnataka is becoming an educational hub, there are an enormous number of institutes flourishing in this field, both government and private entities. In this endeavor the branding of educational institution helps in differentiating one institute from others. This research sheds light on branding initiatives by engineering colleges across Karnataka. Students are investing their precious time, while at the same time parents are investing their life savings to create a better future for their children. Therefore, selectingthe best college to secure a student's future becomes life-death decision to many.

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Abstract: Social media and social media marketing are sometimes used interchangeably, but two indeed are different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in technical terminologies. We have studied the literature available on Social media first and identified the basic functionalities of it. Then the literature available on social media marketing helped us in identifying its dimensions. In conclusion section of the research paper we have correlated the two concepts and redefined social media marketing in technical terms.

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