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| Paper Type | : | Research Paper |
| Title | : | Factors Influencing the Growth of Hair Salon Enterprises in Kenya: A Surveyof Hair Salon Enterprises in Kisii Town |
| Country | : | Kenya |
| Authors | : | Samuel Kenlands Otieno Onsongo || Dr. Willy Muturi |
Abstract: Various studies carried out in Kenya show that hair salons do not show the expected upward growth despite their numbers soaring up. Their economic contributions minimal. The general objective of the study was to establish the influence of entrepreneur's characteristics on the growth of hair salon enterprises in Kenya. Specific objectives of the study were: to establish the influence of the entrepreneur's experience on the growth of hair salon enterprises; to establish the influence of the entrepreneur's training on the growth of hair salon enterprises; to establish the influence of the entrepreneur's level of education on the growth of hair salon enterprises..
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| Paper Type | : | Research Paper |
| Title | : | Attaining Customer Loyalty! The Role of Customer Satisfaction and Customer Retention (Mobile Handset Industry-University of Gujrat, Pakistan) |
| Country | : | Pakistan |
| Authors | : | Wasif Ammar || Zeeshan Mateen || Ahsan Ghaffar || Awais Ur Rehman |
Abstract: Purpose - The purpose of this paper is to show how customer satisfaction and customer retention contribute towards customer loyalty and which is better contributing towards customer loyalty. Design / methodology / approach - A sample of 150 students was taken on basis of convenient sampling method. Results were analyzed in SPSS 16 to run t-test, regression and correlation technique, factor analysis and a descriptive analysis. To test hypothesis we used the Regression technique. Results - The results of the study indicate that Customer Satisfaction has more contribution for customer loyalty in comparison of Customer Retention. The theoretical framework of the study shows that Customer Satisfaction is based on 'Product Quality' and 'Perceived Values'; it is concluded that University of Gujrat students of Gujrat city-Pakistan, become loyal for mobile handsets because of Customer Satisfaction.
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[2]. Auh, S., & Johnson, M. D. (2005). Compatibility effects in evaluations of satisfaction and loyalty. Journal of Economic psychology, 26, 35-57.
[3]. Bodet, G. (2008). Customer satisfaction and loyalty in service: two concepts, four construct several relationships. Journal of retailing and consumer services, 15, 156-162.
[4]. Customer Satisfaction Research | Customer Loyalty. (n.d.). B2B International. Retrieved from http://www.b2binternational.com/research/services/customer-loyalty-research/
[5]. Chen, P. T., & Hu, H. H. (2010). The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry. International journal of hospitality management, 29, 405-412.
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| Paper Type | : | Research Paper |
| Title | : | Learning Organization Notion in Indian Banking Industry |
| Country | : | India |
| Authors | : | Nidhi Thakur || Dr. Manosi Chaudhuri |
Abstract: This is an empirical study on the dimensions of learning organization prevalent in Indian Banking industry and the association among them.Data collected from 368 participants was analyzed using descriptive statistics, correlation and ANOVA. The results revealed that the correlation between knowledge management and learning environment is the highest implying that knowledge and learning go hand in hand. It was also identified that the dimension learning environment bears strong association with most of the other dimensions of learning organization. Through One way ANOVA it was found that there exists a relationship between the organizational tenure of employees and dimension of learning organization. Importance of the study lies in the fact that there are very few studies which focus on the relationship among the dimensions of learning organization and fewer in the field of Banking. Also, the importance of organizational tenure has not been focused upon by many researchers.
Keywords: Learning Organization, Banking Industry, Knowledge Management, India,Correlation, one way ANOVA.
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