IOSR-JBM   Volume-19 ~ Issue-5 ~ May-2017

Abstract: The aim of this paper is to raise awareness regarding the issues in questionnaire development and to provide strategies to enable researchers to design and develop their own measure and evaluate the quality of existing measures. The theoretical and methodological issues associated with questionnaire design and development is evaluated. The range of available scales is presented and strategies to enable question generation and development are discussed. Issues of reliability and validity are explored using item analysis and exploratory factor analysis.

Keywords: Questionnaire Design, Questionnaire Development, Questionnaire Testing, Validity, Realiability

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Abstract: This study sought to determine the influence of the internal organizational context on strategy implementation among cooperative societies in Nairobi, Kenya. The study adopted a survey research design to collect data and a quantitative design for data analysis. The study covered a sample of 291 primary cooperative societies selected using a random sampling method from a population of 2,149 societies. Data was analyzed using descriptive and inferential statistics. Out of a sample of Two hundred and ninety-one sets of research instruments two hundred were filled and returned; representing a significant response rate of 68.73%. Out of the 200 respondents, only 180 responding societies had formulated strategic plans and these were the only ones covered by the variable analysis (61.85%)............

Keywords: Culture, Leadership, Organizational Structure, strategy implementation

[1]. Shah A M (1996) Strategy Implementation: A Study of Critical Factors Indian Journal of Industrial Relations and Human Resources Vol 32, No. 1(Jul. 1996), pp 42-55
[2]. Candido J F C & Santos P S (2015) Strategy Implementation: What is the failure rate? Journal of Management and Organization 21(2) 237-262 Feb 2015 DOI 10.1017/jmo.2014.77
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[4]. Mugenda, O., & Mugenda, A. (2008). Research Methods – Quantitative and Qualitative Approaches. Nairobi: ACTS Press.
[5]. Pearce J A II & Robinson R B. (2007) Strategic Management: formulation, implementation and control Boston, Mass, London: McGraw Hill/Irwin

Abstract: The purpose of this study is to identify skills required for Bangladeshi firms to be successful in international marketing. An extensive literature review has been made to identify an initial list of skills required in international marketing. Academic practitioners from public and private universities of Bangladesh were surveyed to identify the additional skills required and to know the significance of identified skills and later on a list of highest and lowest rated skills set have been developed. Seventy-two skills were identified as essential to win the global market (identified from literature review and surveying academic practitioners). Identified skills are classified into, and analyzed within five categories which is nothing but marketing mix including (1) Planning and Operational...........

Keywords: Globalization, Marketing, International Marketing, Marketing skills, Marketing Mix.

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