IOSR-JBM   Volume-21 ~ Issue-4 ~ April-2019

Abstract: Social media marketing is being taken very enthusiastically by firms as a new tool in addition to traditional marketing activities. This provides many advantages as cost efficiency, collaboration and effective customer management for making the firm perform better. It also has some problems like increase in employee engagement, customer traffic and competition in online platform. The paper is secondary data based. It basically discuses on the need to use social media as a marketing tool as it is mandatory to adopt new technologies in order to maintain brand image and customer involvement.

Keywords: Social media marketing, Web, 2.0, Facebook, Twitter, Youtube

[1]. Hajli, M. N. (2013). A study of the impact of social media on consumers. International Journal of Market Research, 56(January), 387–404. https://doi.org/10.2501 /U M R-2014-025
[2]. Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1, 1–15. https://doi.org/10.4172/2151-6219.1000203
[3]. Kaushik, R. (2012). Impact of Social Media on Marketing. IJCEM International Journal of Computational Engineering & Management ISSN, 15(2), 2230–7893. https://doi.org/10.1109/HICSS.2010.412.Breithbarth
[4]. Albors J., Ramos J.C., Hervas J.L., (2008), New learning network paradigm: Communities of objectives, croudsourcing, wikis and open source, International Journal of Information Management, vol 28, pp. 194 – 202
[5]. Prahalad D.K., Ramaswamy V., (2004), Co-creation Experiences, The next practice in value creation, Journal of Interactive Marketing, vol 18, nr. 3, pp 5-14

Abstract: Competitive advantage is often described as the strategic abilities in possession of the firm, generated from its unique combination of resources and attributes to emerge ahead of competitors in the industry. There are different strategic tools and models used to achieve competitive advantage. This paper examines the mediating effect of competitive advantage on the relationship between corporate strategies and performance of manufacturing firms in Nairobi City County, Kenya; which is a developing economy within Sub-Saharan Africa. The authors adopted indicators of innovation, value chain integration and market leadership to measure competitive advantage.........

Keywords: Competitive advantage, firm performance, mediating effect, manufacturing firms, Nairobi City County

[1]. Abdul, J.M., Jasmani, B.M.Y. The empirical study of business strategy of manufacturing firms in Malaysia. Unpublished Thesis, University of Malaysia. 2009).
[2]. Akman, G, Yilmaz, C. Innovative capability, innovation strategy and market orientation: An empirical analysis in Turkish software industry. International Journal of Innovation Management. 2008; 12 (1), 69-111.
[3]. Arasa, R., Gathinji, L. The relationship between competitive strategies and firm performance: A case of mobile telecommunication companies in Kenya. International Journal of Economics, Commerce and Management. 2014; 2(9), 1-15
[4]. Burns N, Grove S. Understanding nursing research: Building an evidence-based practice. Journal of Advanced Nursing. 2007; 2 (7), 60–96.
[5]. Chuang, L. An empirical study of the construction of measuring model for organizational innovation in Taiwanese high-tech enterprises. Journal of American Academy of Business, 2005; 9(2): 299-304.

Abstract: Women empower is one of the necessary programme for the women. The SHGs are one of the way to improve and achieve the women empowerment. It focusing on women development specifically identified rural and poor people. The research is conducted in the Harihar city, Davangere district, Karnataka with reference of quantitative methodology 50 respondents. The research fallowing primary and secondary method with field survey. Here we mainly concentrated on SHGs, SHGs members and NGOs. The tables and graphs representing each conditions of SHGs with meaningful interpretation and conclusion. The research suggesting to educate all the women to make develop of themselves and to develop the economy.

Keywords : Women empowerment, self-help groups, socio and economic development.

[1]. Dr.Ansumansahoo ,International journal of business and management invention, ISSN(online):2319-8028,ISSN(print): 2319-801Xwww.ijbmi.org volume 2 issue 9/September. 2013. PP. 54-61
[2]. Prof.Nandini R, prof. Sudha N, BIMS International journal of social science research,ISSN:2455-4839
[3]. S. Thangamani, S. muthuselvi , ISOR journal of business and management (IOSR-JBM)e-ISSN:2278-487X,Volume 8, Issue 6(Mar –Apr,2013) PP 17-24 www.iosrjournals.org
[4]. R.L Vinodhini and P.Vaijayanthi, Indian Journal of Science and Technology,Vol 9(27),DOI:10,17485/ijst/2016/v9i27/97629,July2016 SSN (Print):0974-6846 SSN (online):0974-5645
[5]. S.HemavathyNithyanandhan ,Norma Mansor, JEL Classification:G21,J16 rticle Received: 2 September 2014; Article Accepted: 17 November 2014