IOSR-JBM   Volume-21 ~ Issue-7 ~ July-2019

Abstract: This study aims to determine and analyze the influence of experiential marketing on customer satisfaction and its impact on customer loyalty. The design of this study uses an explanatory research approach. The explanatory research approach is intended to provide an explanation of the causal relationship between variables through hypothesis testing. This research was conducted with a survey method of 150 tourists who were in the tourist location of Wakatobi and had bought and enjoyed culinary in Wakatobi more than once. Data analysis was performed using the Structural Equation Model with the help of SmartPLS software. The results showed that experimental marketing has a positive and significant effect on customer satisfaction and customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty.

Keywords: Experiential Marketing, Customer Satisfaction, Customer Loyalty

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Abstract: This study aims to determine and analyze the effect of Green Marketing on Purchasing Decisions and Consumer Satisfaction on Liya Togo Village Weaving Glove Products in Wakatobi Regency, using a survey method approach conducted on 100 tourists who have bought and used the Liya Village weaving sarong. The data analysis tool used is the concept of structural Equation Models with the Smart PLS program. The results of this study indicate that green marketing has a positive and significant effect on purchasing decisions and consumer satisfaction, and purchasing decisions have a positive and significant effect on customer satisfaction. The better the application of green marketing in marketing the weaving of the liya togo village will increase purchasing decisions and customer satisfaction, and higher purchasing decisions will also increase customer satisfaction.

Keywords: Green Marketing, Purchasing Decisions, Consumer Satisfaction

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Abstract: This study examined tools for stimulating collaborative behaviour among organizational members: Evidence of Godfather Investments Ltd, Calabar. The purpose was to; determine the outcomes of collaborative behaviours of employees on the attainment of corporate goals, explore how collaborative behaviours of employees influence the settlement of conflict in the workplace and assess how collaborative behaviour of employees in the workplace can foster participation of employees in organization decision processes. The study adopted survey research design, distributed questionnaire and retrieved them from the sampled population. Data were presented using simple percentage...........

[1]. Azman, N., Sirat, M., Pang, V., Lai, Y. M., Govindasamy, A. R., & Din, W. A. (2019). Promoting university–industry collaboration in Malaysia: stakeholders' perspectives on expectations and impediments. Journal of Higher Education Policy and Management, 41(1), 86-103.

[2]. Choi, O. K., & Cho, E. (2019). The mechanism of trust affecting collaboration in virtual teams and the moderating roles of the culture of autonomy and task complexity. Computers in Human Behavior, 91, 305-315.

[3]. Gomez, C., & Taylor, K. A. (2018). Cultural differences in conflict resolution strategies: A US–Mexico comparison. International Journal of Cross Cultural Management, 18(1), 33-51.

[4]. Ho, V. T., Kong, D. T., Lee, C. H., Dubreuil, P., & Forest, J. (2018). Promoting harmonious work passion among unmotivated employees: A two-nation investigation of the compensatory function of cooperative psychological climate. Journal of Vocational Behavior, 106, 112-125.

[5]. Hossu, C. A., Ioja, I. C., Susskind, L. E., Badiu, D. L., &Hersperger, A. M. (2018). Factors driving collaboration in natural resource conflict management: Evidence from Romania. Ambio, 47(7), 816-830...