IOSR-JBM   Volume-22 ~ Issue-1 ~ January. 2020

Abstract: This study examined the effect of electronic marketing on customer satisfaction of selected airline services in Nigeria. The research design for the study is the survey design because the study involved interacting directly with a cross section of respondents who shared similar characteristics. The population of the study are the 18 domestic airlines of which six were selected as samples based on the fact that there are the most active domestic airlines in Nigeria. The data for the study were collected from one hundred (100) customers of the sampled airlines using a structured questionnaire and it was analyzed using both descriptive (tables, mean and standard deviation) and inferential statistics (regression analysis). The finding shows that search engine optimization, social media marketing and email marketing have positive effects on customer satisfaction of airline services in Nigeria. Since all the........

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Abstract: Businesses producing in small quantities and high diversityhaveusedMCpricing because of market competition. To reduce the risk to profitwith availability heuristic, dependentvariables fusion can be adopted by using MCpricingto correspond to the overall equipment effectiveness (OEE). This approach reflects the dynamic game in a timely independent variable mannerbased on rolled throughput yield measures. The OEE comprises indexes as quality(Q), performance(P), and availability(A). These three indexes reconcile theMC in optimization of marginal revenue (MR). In practice, shop floor management measures key indexes of final yield and utilization; the objective is to eliminatemisapplied andstatic pricingproblem by using beta coefficient.The correspondenceof among the beta coefficient......

Keywords: Beta coefficient, OEE, MC, MR,Throughput yield

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Abstract: The banking industry uses information technology to meet customer needs and create customer satisfaction through providing the best and most effective and efficient services. One way to actualize the effective and efficient services is through the banking industry creating a mobile banking service. The purpose of this study is to determine the effect of brand trust and brand image on the customers' loyalty. The data obtained in this study is through primary data while the data collection technique is by distributing questionnaires. Questionnaires collected were from 100 respondents. The technique of determining respondents is by using purposive random sampling technique. In this study the authors used the Multiple Regression Analysis method, processed statistically using SPSS 21.0 software.an software SPSS 21.0. The result showed that the brand trust and brand image variables significantly influence the loyalty variable.

Keywords:-Brand Trust, Brand Imageand Loyalty

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