Abstract: The study introduced the rampant lack of financial literacy betraying economic sustainability of rural retail SMEs in Zimbabwe. Notwithstanding the notable attention and recognition of the role played by SMEs towards poverty alleviation and the overall growth of both developed as well as developing economies, Zimbabwe still records a worrying number of unregistered SMEs, in excess of 80% of total SMEs, who maintain incomplete to no financial records. The study sought to assess the association between financial literacy (as represented by its dimensions of financial behaviour, financial knowledge and financial attitude), as the independent variable,.......
Keywords: Financial literacy, Economic sustainability, SMEs
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