Abstract: In the ever-evolving landscape of the retail industry, the surge of digital transformation is reshaping traditional practices and redefining consumer expectations. This research investigates the profound impact of digital transformation on both retail management strategies and consumer behavior. Against the backdrop of technological advancements and the rise of e-commerce, the study aims to unravel the multifaceted dimensions of this paradigm shift. The objectives of the research encompass understanding the driving forces behind digital transformation in the retail sector, examining challenges encountered by traditional retailers, and analyzing the evolving landscape of consumer expectations and behaviors. A critical review of existing literature forms the foundation, delving........
Keyword: Digital transformation, Retail management, Consumer behavior, E-commerce, Omni-channel retailing, Data-driven decision-making, Technology in retail, Supply chain optimization, Customer engagement
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