IOSR-JBM   3^rd National Conference on Business Sustainability "Re-Visioning Management Practices for Sustainability in Knowledge Economy"

Abstract: The aim of this paper is to study CSR initiatives of Dell through analysis of websites. The paper taken into account the socially responsible initiatives taken by Dell at international level and at Indian level. This study is done to define the status of CSR in India and the changes that took place from beginning to now. Dell has made significant investments in improving the society. They have their own vision, mission and even future plan for giving back to society. SO that's why we have selected Dell for study.
Key Words: Dell, Corporate Social Responsibility, Sustainability

[1]. http://sharingvalue.asia/fy-14-Dell-csr-report-highlights-progress-toward-companys-2020-legacy-good-goals/#sthash.5E1Iq5s1.dpuf
[2]. http://sharingvalue.asia/fy-14-Dell-csr-report-highlights-progress-toward-companys-2020-legacy-good-goals/
[3]. http://www.ccl.org/Leadership/pdf/research/CorporateSocialResponsibility.pdf
[4]. http://www.Dell.com/learn/us/en/uscorp1/cr
[5]. http://www.Dell.com/learn/us/en/uscorp1/Dell-fy13-cr-report
[6]. http://www.theguardian.com/sustainable-business/blog/five-trends-corporate-social-esponsbility-global-movement
[7]. http://www.transformmagazine.net/2014/11/12/computing-the-impact-of-sustainability/
[8]. http://www-935.ibm.com/services/us/gbs/bus/pdf/gbe03019-usen-02.pdfsomo.nl/publications-en/Publication_1956/at_download/fullfile

Abstract: Corporate Social Responsibility (CSR) is gaining increasing importance day after day. More and more organizations are showing their commitments towards CSR either for enhancing their corporate image or to stay ahead in the competition. Moreover, the emergence of different marketing innovations demands direct linkage of Corporate Social Responsibility practices with corporate business strategies. The neo-liberal development model essentially refers to liberalisation, privatisation and globalisation of the earth's resources, for greater benefit of the people. The emergence of big corporate houses and their ambition for the optimisation of individual profits has not only divided the world between the rich and poor, but has also led to an imbalance between development and environmental sustainability.
Recent studies and surveys have shown that the earth is gradually becoming a dangerous place to live, due to unsustainable human induced activities. Given that, the governments of many countries have stood up firmly, to ensure that the ongoing developmental practices remain in optimal harmony with environmental sustainability as well as human security. Hence, it can be argued that environmental and social security are not only the responsibility of the government, but demand effective participation from the corporate and business world.
The paper is an attempt to highlight the importance and benefits of Corporate Social Responsibility, as a tool to ensure greater participation of business entrepreneurs towards protecting the natural eco-system and enhancing the quality of life, while undertaking a developmental activity, rather than being a merely token engagement that it often currently is. The study will also elucidate the theoretical and practical contribution of CSR towards achieving the goal of sustainable development in India. And while CSR has taken on many forms in the Indian business world, this paper is looking at ones that can be easily replicated at both the business and individual level for sustainable development.

[1]. http://www.spimun.com/?p=articles&id=35
[2]. http://www.academia.edu/5374096/Corporate_Social_Responsibility_CSR_Overview_of_Indian_Corporates

Abstract: Customer Relationship management (CRM) is one of the essentials of marketing and information system. CRM is business strategy that provides any organization complete, dependable and integrated view of its customer base. It helps organization to improve profitability by enhancing customer satisfaction. Over the last decade, organizations assumed that their products and services were so superior that customers will automatically keep coming back. But in order to compete in today's cut throat competition they have to change their focus towards customer needs and giving them more than their expectations. Relationship marketing is emerging as the core marketing activity for organizations. It provides mutual benefit to service providers and customers. For the success of the company, treating customers in special way is essential.

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Abstract: In today's era of information technology, information is power. It is the life-blood of an organization. There has been an increasing realization that success of an organization in a complex and changing business environment hinges to a large extent on the effective management of its human resources. This requires an information system which can communicate effectively with the environment. The same gives genesis to the human resource information system (HRIS). In the present context of globalization, employing organizations and their environments have become increasingly complex. Managers in these organizations face growing difficulties in coping with workforces that may be spread across various countries, cultures, and political systems. Given such trends, manual HR systems management is completely inadequate. HRIS is not a new concept but it is getting better day by day with changing environment. This paper discusses the various aspects of Human resource information system such as its basics, issues, etc. It also deals with the recent trends in the field of HRIS.
Keywords: Human Resource Information System (HRIS), Emerging trends.

[1]. Kavanagh Michael J. and Thite Mohan, Human Resource Information Systems, (2011, 4th edition), Sage Publications India Pvt Ltd.
[2]. Dr. Khanka S.S, Human Resource Management, (2009, 3rd edition), S. Chand & Company Ltd.
[3]. B.B. Mahapatro, Human Resource Management, (2010), New Age International Publishers.
[4]. P. Subba Roa, Essentials of Human Resource Management and Industrial relations, (2007), Himalaya Publishing House.
[5]. http://www.hrms.com
[6]. http://www.wikipedia.org

Abstract: This research Paper Explore the Missing Links or Edges between the triangle, i.e. Management Institute, Student and Industry. Corporate are expecting that management post graduate students to be equipped with set of managerial skills, innovativeness, Proper Mind set and result oriented vision. But now days many Management Institute are unable to meet these corporate expectations. Corporate world is changing rapidly, so that most of the Management Institutes are unable to cater the requirement of the Industry and unable to match the pace with changes. This leads to a significant Gap between class room teaching and on field learning. Student are seeking admission in the institute with excellent track record of placement, hence the day they enter campus, their focus is more on getting high-salary jobs than on improving their capabilities. Students are increasingly viewing Management Institute as placement agencies rather than learning & development centers. Great Missing link, edges are available between all.
Key words : Missing edges , Management Institute , students , Industry Expectations

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Abstract: In today‟s day and age, globalisation and the advancement in technology have transformed the world into, what the late media and communication theorist Marshall McLuhan calls, a "global village‟. Globalisation has facilitated free movement of people across continents and has enabled them to travel to and settle in countries of their choice. Whether on a short term or a long term basis, we have been witnessing a large number of Indians becoming a part of the global workforce and studies say that in the years to come this number is estimated to rise.

Books:
[1]. Sandberg, Sheryl (2013): Lean In, United Kingdom: W H Allen.
[2]. Shirodkar, Preeti. (2014) Unclogging the MENtal Block: Ensuring Greater Gender Diversity At the Workplace. Journal of Commerce & Management Thought, 339-355.
[3]. Mahalingam, T. V. (2015, February 13). Intel‟s President Renee James on Why the Global IT Industry needs more Women and What the Company is doing about it. Corporate Dossier. pp. 1-2.
[4]. Interviews with two HR Professionals Mr. Vikas Shirodkar and Mr. Ajit Jadhav and Dr. Preeti Shirodkar, an academician who contributes to research, in the field of HR.
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Abstract: Knowledge and Knowledge Management plays a pivotal role at all levels of hierarchy in an organisation to help it grow and develop. Various efforts have been made towards the achievement of KM, in terms of technology, use of IT, Data support systems or HRIS. But these channels provide more of information, as compared to knowledge. Knowledge is a much more organised data and proves to be more convenient and reliable, when it needs to be applied. It is obtained from intellectual resources in the organisation. Knowledge Management is all about the process of capturing, developing and efficiently using the knowledge available. It has to be channelised in a proper direction, to gain maximum benefit and satisfaction. Therefore, information storing, retrieval and sharing have become convenient. Knowledge Management is an activity practised by enterprises all over the world.

[1]. Partha Bhattacharya and Pravin Kumar Chaudhury, Knowledge Management and its Utilisation
[2]. www.kmworld.com/Articles/Editorial/What-Is-.../What-is-KM-Knowledge-Management-Explained-82405.aspx
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[4]. www.dzone.com/articles/10-challenges-knowledge
[5]. Jhaveri A.P.2001. Knowledge Management (KM) - Wealth from Information, Computers Today, 16-31
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Abstract: In last few years, rural markets have acquired significant importance in India, as the overall growth of the economy has resulted into sizeable increase in the purchasing power of the rural population. On account of the green revolution in India, the rural areas are consuming a large quantity of industrial and urban manufactured products. On the backdrop of this, a special marketing approach, namely, rural marketing has taken shape. One of such industry, which is facing a transitional phase, is Pharmaceutical industry. Pharmaceutical companies are operating through Indirect Marketing method therefore it is important to analyze the new trends in rural marketing with special reference to Pharma companies.
This research paper analyzes the current marketing practices and outlines in detail future developments that will increase the return on investment (ROI) within sales, marketing and customer fulfillment activities. Indian Pharmaceutical companies started investing in technologies, R & D and yet often achieve poor ROI through poor assessment of user needs and customer requirements. This limit the scope of rural marketing activity and assimilation within the company and fail to recognize that rural marketing is as much about changing employee skills and business processes as it is about technology. By investing intelligently in rural marketing, companies can bring genuine improvement across business functions and reap the rewards of higher ROI. This research paper looks at the different resent trends used in rural marketing within pharmaceutical companies & determines established best practice and provides detailed analysis on key activities, which allow pharmaceutical companies to manage their business more effectively.
Key Words: Rural Marketing, Product Management, Pharmaceutical Companies, Marketing Strategy, Indirect Marketing,

[1]. Desai Vasant (2005) ― Rural development in India – Past, Present & Future‖, Himalaya Publishing House, 2nd Edition
[2]. Kumar Singh & et.al (2005). ―Rural Marketing – Indian Perspective‖, New Age International Publisher, 1st Edition
[3]. Smarta, R.B.,(1994) ―Stratgic Pharmaceutical Marketing‖, A. H. Wheeler and Co. New Delhi.
[4]. www.expresspharmapulse.com
[5]. www.pharmaceutical-india.com/
[6]. www.sify.com
[7]. www.ranbaxy.com
[8]. www.cadilapharma.com
[9]. www. economictimes.indiatimes.com
[10]. www.ciionline.org

Abstract: In the ever changing market the manufacturer has to keep themselves updated and should have access to real time changes in the market as these changes in market environment alters the market segments they serve and it affects the profitability of the firm. This real time information is very helpful for formation of product & brand strategy of the organization. These strategies are linked to the corporate strategies of the organization for achieving the long term organizational goals. The market intelligence provides real time information and contributes to these strategy formations. The Research Paper talks about why the market segments change so often and what causes these changes. Also these changes cause change in the product & brand strategy which can be controlled or supported by the market intelligence.
Key Words: Strategy, Product & Brand Strategy, Market Intelligence, Market Segmentation, Branding, Market research, Methodology: Researcher has used secondary source of data for collection of information.

[1]. Market Segmentation: How to Do It and How to Profit from It, Malcolm McDonald, John Wiley & Sons, 05-Nov-2012
[2]. Strategies for Survival in Fast-Changing Industries, Clayton M. Christensen, Fernando F. Suárez and James M. Utterback, Management Science Vol. 44, No. 12, Part 2 of 2 (Dec., 1998)
[3]. A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms, Rohit Deshpande and Gerald Zaltman, Journal of Marketing Research, Vol. 24, No. 1 (Feb., 1987)
[4]. Marketing strategy: an assessment of the state of the field and outlook, PR Varadarajan, S Jayachandran - Journal of the Academy of Marketing Science SPRING 1999 vol. 27 no. 2 120-143
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[6]. Deshpande, Rohit and Gerald Zaitman (1982), "Factors Affecting the Use of Market Research: A Path Analysis," Journal of Marketing Research, 19 (February), 14-31
[7]. Market Intelligence: Building Strategic Insight Per V. Jenster, Klaus Solberg Søilen Copenhagen Business School Press DK, 2009, ISBN 978-87-630-0202-8
[8]. Using Market Intelligence & Competitive Intelligence to Add Value to Your Business a White Paper by Matthew Harrison & Julia Cupman of B2B International

Abstract: Despite the fact that India‟s growth story is a well scripted one, with as many ardent followers as those in doubt, there is no denying that the growth is lopsided, in more ways than one; and, as common sense shows, anything that lacks balance is bound to topple over, in the long run.

[1]. Kumar, Jitendra, Sangeeta. (April 2013). Status of Women Education in India. Educationia Confab, Volume 2, Number 4. Retrieved from http://www.confabjournals.com/confabjournals/images/6520138351219.pdf
[2]. Madgavkar, Anu. (2012, December 30). India‟s Missing Women Workforce. LiveMint. Retrieved from www.livemint.com
[3]. Pandey, Alok. (2014, June 6). In Bihar, Woman Wins Four-Year-Long Battle to Build a Toilet at Home. Retrieved from http://www.ndtv.com/india-news/in-bihar-woman-wins-four-year-long-battle-to-build-a-toilet-at-home-575914
[4]. Patel, Alisha. (2011, January 27). Viira Cabs: Lady chauffeurs for Mumbai. CNN News. Retrieved from http://travel.cnn.com/mumbai/life/viira-cabs-women-can-drive-592108
[5]. Rathi, Akshat. (2014, February 4). India's Urban Work Boom is leaving Women Behind. The Hindu. Retrieved from www.thehindu.com
[6]. Sharma, Garima. (2012, April 27). Viira Cabs: Changing Lives One Cab At A Time. Mumbaimag. Retrieved from http://mumbaimag.com/viira-cabs
[7]. Sudhendranath, Archana. (2013, May 30). "Stree Shakti‟, Empowering Women at the Foothills of Himalayas. Your Story. Retrieved from http://yourstory.com
[8]. Tandon, Sneh Lata and Sharma, Renu (2006, January 1). Female Foeticide and Infanticide in India: An Analysis of Crimes against Girl Children. International Journal of Criminal Justice Sciences, Volume 1, Issue 1. Retrieved from http://www.sascv.org/ijcjs/snehlata.pdf
[9]. Yau, Regina. (2014, November 25). Transforming Personal Pain Into Positive Action: The Pixel Project‟s 16 Female Role Models 2014. Retrieved from http://16days.thepixelproject.net/tag/female-role-models/

Abstract: Internet has changed the way consumers search and buy product. Many companies have started using the online marketing as a platform with an aim of reducing marketing cost, the benefit of which is transferred to consumers by reducing the price of their products in order to stay ahead in highly competitive market. Companies also use internet in marketing communication to the consumers. Online marketing has emerged as a new and effective method of selling products, taking feedback and also to conduct customer satisfaction survey.

[1]. Digital Impact:The two secrets of online marketing success-Vipin Mayer&Geoff Ramsey
[2]. Complete B2B Online Marketing:William Leak,Lauren Vaccarello &Maura Ginty
[3]. http://Selling and Marketing Cars Online - 5 Most Important Trends - Netonomy.NET
[4]. http://Marketing to Women: Surprising Stats Show Purchasing Power & Influence
[5]. http://onlinelibrary.wiley.com

Abstract: Financial Inclusion is the availability of banking services at an affordable cost to disadvantaged & low income group. In India the basic concept of financial inclusion is having a saving or current with any bank. In reality it includes loans, insurance services & much more. Today the term "bottom of the pyramid" refers to the global poors most of whom live in the developing countries. These largest numbers of poor are required to be provided with much needed financial assistance in order to sail them out of their conditions of poverty. Financial inclusion is intended to connect people with banks with consequential benefits. Ensuring that financial system plays its due role in promoting inclusive growth is one of the biggest challenges for economies. The promotion of an inclusive financial system is a policy priority of many countries. While the importance of financial inclusion is widely recognized, the literature lacks the comprehensive measures that can be used to measure the extent of financial inclusion. This paper attempts to fill the gap by proposing a multidimensional index of financial inclusion. Also, it gives the information about, the role of banking system for financial inclusion, importance & benefits of financial inclusion & conducted the financial inclusion programme with the help of Business Correspondents (BCs)/ Business Facilitator (BFs).

[1]. Report of IIBF of 2010
[2]. Annual report of RBI
[3]. Annual report of NaBARD
[4]. www.rbi.com
[5]. www.iibf.com [6]. Reserve Bank of India - "Annual Reports and "Report on Trend and Progress of Banking in India", various issues.

Abstract: Economic sustainability is very much influenced by monitory and fiscal policy. Strategic role is played by monitory policy for economic growth of nation. Efficient use of measures of monitory policy results in economic sustainability of developing nation like India. In this paper focus is on efficient use of measures of monitory policy.

[1]. Reserve bank of India – Annual Report
[2]. Monitory policy – Dr. Rakesh Mohan
[3]. Economic times, Financial express
[4]. Monitory and financial systems – VK Bhalla
[5]. Various financial Journals

Abstract: Technology is used in education for increasing the effectiveness of teaching and learning. It helps in sharing, collaborating, communicating and creating a cohesive learning environment. One of the technological initiatives was the introduction of Learning Management system (LMS), which is considered to be revolutionary aid for teaching and learning process. However, everyone could not use them because they were expensive and were not able to meet every learners and teachers requirements. There were even criticisms on its efficiency and effectiveness. Development of Cloud based services and other tools have created alternatives, which can be seen as alternatives to LMS. The most popular is the cloud based Google Apps. These google apps can be creatively used to function like LMS. In this paper, I have explained how to use Google Drive and Google Sites as LMS. These apps were used by me for delivering and managing the course content, communicating, collaborating, just like it is done in LMS. The implementation methodology of Google Drive and Google Site for effective teaching-learning is elucidated. The comparison of Google Drive and Google Site over the LMS, along with its benefits are also explained.
Keywords: LMS, Google Apps, Google Drive, Google Sites

[1]. http://edtechreview.in/news/681-technology-in-education
[2]. http://www.ed.gov/oii-news/use-technology-teaching-and-learning
[3]. http://edtechreview.in/news/681-technology-in-education
[4]. http://edutechwiki.unige.ch/en/Learning_management_system
[5]. http://edtechreview.in/trends-insights/insights/1778-google-apps-as-lms-and-ple
[6]. https://mail.google.com/tasks/canvas
[7]. https://www.google.com/work/apps/education/benefits.html

Abstract: Industry is compared to a flower,which must be handled carefully and delicately.The industry must be enabled to blossom fully without any hindrance.We cannot get the best out of the industry by squeezing or crushing it, as a flower gives honey just as the industry yields profits(G.Ramanujam, 1983).In this paper, there is a theoretical framework of the role played by both the workers who are well supported by trade Unions and Management for the smooth running of the organisation, thus providing Industrial harmony.

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[5]. Kumari, P. (2012). The Role of worker's Union in Implementation of Participative Management. Journal of Advances and Scholarly Researches in allied Education, 1-3.