IOSR-JBM   Volume-15 ~ Issue-6 ~ Jan-Feb-2014

Abstract: Being the regulatory body of Commodity market ,the Forward Market Commission has not taken any steps to create awareness among the public since liberalization . After More than a decade of introduction of a Commodity Derivative market in India , FMC has taken some constructive steps to open themselves to the general public with regard to regulation, system of operation , players of the market, FMC's Organizational Chart and major initiations taken by the government and commission. This paper is attempt to take the initiatives taken by the central government and and FMC to the common public and better understanding of the operation of FMC towards Commodity Derivative Market in India after Liberalization.

Keywords: Forward Market Commission, Commodity Derivative Market.

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Abstract: The contemporary marketers all over the world are shifting their centre of attention into event marketing due to its intense reputation as a mode of promotion. However, the efficiency of event marketing as a promotional tool over the common advertising practices is yet to be measured. Hence, this article provides a hypothetical analysis via a two-sample proportionate test to measure the effectiveness of event marketing over the usual marketing promotion. The result evidently exhibits that; event marketing is relatively more effective mode of promotion compared to other conventional methods of advertising for developing goodwill, building customer-company relationship and ensuring further re-purchasing tendency.

Keywords: Event Marketing; Hypothetical Analysis; Two Sample Proportionate Test.

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[3] Desmet, P. M. (2005) Seminar notes from a seminar on Measuring and Understanding Product Emotions he taught at Copenhagen Business School, October 13, 2005. Copenhagen, Denmark: Centre for Marketing Communication, Department of Marketing, Copenhagen Business School
[4] Belch, G. E., and M. A. Belch. (2007) Advertising and Promotion: An Integrated Marketing Communications Perspective, 7th Ed New York: McGraw-Hill/Irwin, P.12
[5] Gupta, S. (2003) "Event Marketing: Issues and Challenges" IIMB Management Review 15, 2: 87–96
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[8] Sneath, J. Z., R. Z. Finney, and A. G. Close. (2005) "An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes" Journal of Advertising Research: 373–381
[9] Close, A. G., R. Z. Finney, R. Z. Lacey, and J. Z. Sneath (2006) "Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand" Journal of Advertising Research: 420–433
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Abstract: Governing government sector is not quite different with managing a company. When the purpose of private sector is to corporate stability and long-lasting profit ability, in fact the purpose of public sector is not much different. The purpose of public sector is to improve community welfare and community trust to government. Welfare itself could be accomplished if the implementation of the development program itself gives positive impact for the society. (Sifia from Aswanto, 2010). When regional autonomy law is applied, Regional Government-owned Enterprise (BUMD) has potential which should be developed more through professional management by merging the characteristic of public service and profit orientation. Realizing good BUMD requires commitment from all parties from Regency/City Government as the owner and the manager of BUMD. From profit oriented aspect, BUMD (Malang Regency's PDAM) is one of the support and source of district own revenue (PAD), on the other hand PDAM is one of public organization which function is to provide clean water as one of public's commodity.

Keywords: corporate governance, assymetric information, transaction cost.

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