IOSR-JBM   Volume-6 ~ Issue-3 ~ Nov-Dec-2012

Abstract:With economic liberalization, privatization and globalization, the role of individual investors/ institutional investors in the overall economic development of country has assumed overwhelming importance as the number shareholders both individual and institutional investors become voluminous. Managers are appointed by the owners to manage the company and provide maximum possible return to the shareholders and adhering to the other principle of governance in the society. But empirical evidences revealed that many of the companies, both public and private, failed miserably in the governance aspects so that the gap between owners and management has got widened.

[1] Balasubramanian, N., Bernard S. Black and Vikramaditya Khanna (2008), Firm-level corporate Governance in Emerging Markets:
A Case Study of India, Working Paper.
[2] Bhattacharyya, Asish K and Sadhalaxmi Vivek Rao (2005), Economic Impact of Regulation on Corporate Governance: Evidence
from India, Working Paper.
[3] Black, Bernard S. and Vikramaditya Khanna (2007), Can Corporate Governance Reforms Increase Firm‟ s Market Value?
Evidence from India, 4 Journal of Empirical Legal Studies 749-795.
[4] Claessens S., 2003, Corporate Governance and Development, Global Corporate Governance Forum, World Bank, Washington
D.C
[5] CLSA, CG Watch 2010, Corporate Governance in Asia
[6] Dharmapala, Dhammika and Vikramaditya Khanna (2008), Corporate Governance, Enforcement, and Firm Value: Evidence from
India, Working Paper.
[7] India: Role of Institutional Investors in the Corporate Governance of their Portfolio Companies; June, 2005, Finance and Private
Sector Development Unit, South Asia Region, the World Bank.
[8] Jayati sarkar and Subrata Sarkar, 2005, Multiple Board Appointments and Firm Performance in Emerging Economics: Evidence
from India, Working Paper 2005-001, Indira Gandhi Institute of Development Research, Mumbai, India.
[9] Jayati Sarkar and Subrata Sarkar, 2000, Large shareholder activism in developing countries: Evidence from India, International
Review of Finance, 1, pp.161-194
[10] Johnson S., P Boone,A Breach, and E. Fried man, 2000.Corporate Governance in the Asian Financial Crisis, Journal of Financial
Economics,141-186

Abstract:Many business entities have attached utmost importance to managing brand equity in prevalent competitive scenario & Indian banking and financial services firms are no exceptions. Research on services marketing indicates that customer satisfaction has a positive direct effect on brand equity and that is why the customer based brand equity concept has become most popular among all the brand equity measures, because this concept acknowledges that the power of a brand resides in the minds of the customers. Researchers also believe that the extended Ps of services marketing may influence customer satisfaction. Recent empirical study has identified key factors of the 3Ps of services marketing, through which customer satisfaction can be determined and measured in case of banking and financial services firms. This paper represents a conceptual framework through which customer based brand equity can be measured using the identified key factors of 3Ps.So this framework can be used as the theoretical base to construct and develop a scale for quantitative measurement of brand equity for Indian banking and financial services firms in future.
Keywords: Brand Equity, Conceptual Framework for Brand Equity measurement, Customer Based Brand Equity, Extended Ps of Services Marketing.

[1]. K.L. Keller, D.R. Lehmann, How do brands create value? , Marketing Management, 12(3), 2003, 26-31.

[2] D. Aaker, Managing Brand Equity: Capitalizing on the Value of a Brand Name (New York, NY: The Free Press, 1996).

[3]. D. Aaker, Building Strong Brands (New York, NY: The Free Press, 1996).

[4]. K. L. Keller, Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Journal of Marketing, 57(1), 1993, 1-22. [5]. K. L. Keller, Brand Synthesis: The Multidimensionality of Brand Knowledge, Journal of Consumer Research, 29(4), 2003, 595-600. [6]. T. Erdem, J. Swait, Brand equity as a signaling phenomenon, Journal of Consumer Psychology, 7(2), 1998, 131-157.

[7]. J.Swait, T. Erdem, J.Louviere, and C. Dubelaar, The Equalization Price: A Consumer-Perceived Measure of Brand Equity, International Journal of Research in Marketing, 10(1), 1993, 23-45.

[8]. K. L. Keller, Strategic Brand Management Building Measuring & Managing Brand Equity (New Delhi: Pearson Education, 2009). [9]. D.A. Aaker, R. Jacobson, The Financial Information Content of Perceived Quality, Journal of Marketing Research, 31(2), 1994, 191-201.

[10]. D.A. Aaker, R. Jacobson, The Value Relevance of Brand Attitude in High-Technology Markets, Journal of Marketing Research, 38(4),2001,485-493.

Abstract"Green" gains global marketing muscle, as consumers exercise the power of demand in the environmental arena. In light of public concern about climate change, depletion of natural resources, damage to the ozone layer, and loss of agricultural land, there is a growing preference for energy-saving technologies and a reduction and limit to energy use. Consumers will increasingly favour products and services from companies with strong sustainability practices .A major consequence of China‟s and India‟s rapid growth will be amongoing depletion of natural resources. Aspiration for economic progress and better life style will cause shortage in vital commodities (czinkota and scuba 2009)

[1] Burroughs and Sabherwal, "Online Shopping Behaviour", "AIMS Volume 3 , Number2,May2009
[2] Catledge and Pitkow, "Characterizing Browsing Strategies in the World Wide Web Computer Networks and ISDN Systems, 27(6), 1065-1073.
[3] Chen, "Gender and Computers: The beneficial effects of experience on attitudes‟. Journal of Educational Computing Research, 2, 265-282.
[4] Christ et al, "Trajectories of Individual WWW Usage: Implications for Electronic Commerce. In Proceedings of the 34th Hawaii International Conference on System Sciences, Maui, HI, January 3-6, 2001 (pp.2794-2802) los Alamitors: IEEE Computer Society.
[5] Chung et al, "Internet Searching and Browsing in a Multilingual World: An Experiment on the Chinese Business Intelligence Portal (CBizPort). Journal of the American Society for Information Science and Technology, 55(9), 818-831.
[6] Cockburn and McKenzie, "What do Web users do: An Empirical Analysis of Web Use" International Journal of Human-Computer Studies, 54(6), 903-922.
[7] Cumming," Hits and Miss –es: A year Watching the Web, Computer Networks and ISDN Systems, 29(8-13), 1357-1365.
[8] Davies, D.W., K.A. Bartlett, R.A. Scantlebury, and P.T. Wilkinson. 1967. "A Digital Communication Network for Computers Giving Rapid Response at Remote Terminals", Proceedings of the ACM Symposium on Operating System Principles. Association for Computing Machinery, New York, 1967
[9] Davis, F.D. (1989). "Perceived Usefulness, Perceived Ease of Use, User Acceptance of Information Technology." MIS Quarterly, 13, 319-340.
[10] "Neslihan Keser Ozcan, " Internet Use and Its Relation with the Psychosocial Situation for Sample of University Students‟, Cyber Psychology & Behaviour, Volume 10, No.6, 2007