Version-1 (Jan-Feb-2013)
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Abstract:Today human begins work with the time. The various activities to be performed on generally
prescribed on the basis of time factor. Thus time is consider to be a fresher factor in every walk of life. Now-adays
we find no person without a wrist watch and a home without a clock. Thus the watches have become
almost a necessity for human begins, to whichever economic class they belong. This paper contets the consumer
behaviour and brand preference while selecting the watches special reference to Titan Watches.
[1] Statical methods : S.P.Gupta
[2] Methods and Techniques : C.R.Kothari
[3] Marketing Management : Philip Kotler
[4] Websites : www.titan.com
[5] www.titanworld.com
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Abstract: Studies have shown that SMEs focus on management skills to ensure a long run performance of their
firms. Thus, owing to the increase in SMEs in the trade sector in Makurdi town, Benue State, this study
examined the relative contribution of management skills to the success of these SMEs. A survey research
method was adopted for the study, while systematic sampling technique was employed to gather data using
questionnaires. The generated data were analysed using Principal Component Analysis (PCA) and regression
analysis. It was found that the highest relative contribution was made by skills for planning and budgeting for a
marketing strategy that provides attractive range of products, followed by skills to act quickly on detecting
changes in the environment, skills for assessing sales problems as a way of maintaining good customer
relations, skills to focus on product quality so as to capture a sizeable market share, and management expertise
skills to attract and keep competent employees. The study recommends that trade entrepreneurs should be
sensitized to concentrate on learning and developing the identified skills.
Keywords: Entrepreneur, Entrepreneurial capabilities, Entrepreneurial success, Management skills, Small and
Medium Enterprises (SMEs)
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| Paper Type | : | Research Paper |
| Title | : | Brick-and-Mortar to Click- and-Slide: An analytical study. |
| Country | : | India |
| Authors | : | T.R.Ramakrishnan, Ashwini K Deepak, Prof.Dr.K.Puttaraju |
| : | 10.9790/487X-0711723 ![]() |
Abstract: The business community globally has embraced technological innovations and revolutionized
communication capabilities among people which has enhanced globalization and prosperity. This paper makes
an attempt to understand the nature of this new innovative technology enabled services: how it's used, what are
the quality control models and what is the experience of the bank and its customers on using Information and
Communication Technology(ICT) for transactions, for good and for ill with the largest bank in India namely the
State Bank of India. The study engages a qualitative research method and follows an exploratory research
approach. Content analysis and discussions were conducted with an interview schedule among key managers at
State Bank of India. The level of measurement applied in data analysis is Strengths, weaknesses, Opportunities
and Threats(SWOT). The paper will identify the framework for technology management for the financial
services system of the Bank. The study makes an attempt to evaluate the use of technological tools and activities
to maintain the new type of services to the bank's customers.
Keywords: Banking services, Customer, ICT tools.
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