IOSR-JBM   Volume-7 ~ Issue-4 ~ Jan-Feb-2013

Paper Type	:	Research Paper
Title	:	Making Use of Operations Research Techniques in Nigerian Business Organizations
Country	:	Nigeria
Authors	:	Ighomereho, O. Salome
	:	10.9790/487X-0740113

Abstract: Operations Research is a problem solving and decision-making science. It is a kit of scientific and programmable rules that provide managers at all levels with a quantitative basis for decision-making. However, research has indicated that majority of managers in Nigerian business organizations do not make use of operations research techniques. The principles and concepts of Operations Research could be very helpful in a dynamic, competitive and complex business environment like the Nigerian business environment. In order to provide an understanding of the role of Operations Research in business decision making, this paper examines the nature of Operations Research, the Operations Research techniques available for managers and the various areas of operation where they can be applied. Finally, recommendations as to how its use could be enhanced are proposed.
Keywords: Operations Research, decision-making, business organizations, managers, problem solving

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Vol.37, No. 2, 217-221.

Paper Type	:	Research Paper
Title	:	Intangible Assets, Competitive Strategy And Financial Performance: Study On Rattan SMEs In Palu City Of Central Sulawesi (Indonesia)
Country	:	Indonesia
Authors	:	Husnah, Bambang Subroto, Siti Aisjah, Djumahir
	:	10.9790/487X-0741427

Abstract: The purpose of this study is to test and analyzing the direct influence of intangible assets (human, organizational and relational capital) on competitive strategy and financial performance. The research approach used is positivist paradigm, based on quantitative research. The method used is explanatory survey method. The unit of analysis is the Rattan SMEs in Palu. Respondents were 38 owners or managers of Rattan SMEs . Primary data is collected through questionnaires and interviews. Data analysis method used was Partial Least Square (PLS). Results of this study indicate that human capital and relational capital does not directly affect financial performance, only indirectly affect organizational capital to improve financial performance. Intangible assets (human capital, organizational capital and relational capital) can directly increase the accuracy of competitive strategy selection and competitive strategy directly affect financial performance. It can be proved that integration model intangible assets increase financial performance maximally when mediated by a competitive strategy selection. Practical Implications of the study is to provide information to managers or owners of SMEs, namely government and policy makers, about the importance of intangible assets investment which are basis for determining competitive strategy to achieve more optimal rattan SMEs financial performance, controlling for external factors in future in order internal factors to be prepared for Rattan SMEs development.
Keywords: financial performance, intangible asset, strategy

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Paper Type	:	Research Paper
Title	:	The Increasing Of Students' Satisfaction and Loyalty by the Use of Customer Relationship Management (CRM) (A Case Study in Medical Education Institutions, Nursing Study Program in Jakarta, Bogor, Tangerang, Depok and Bekasi)
Country	:	Indonesia
Authors	:	Andri Yan Prima Zani, Ubud Salim, Djumahir, Solimun
	:	10.9790/487X-0742834

Abstract: Loyal customers would provide long term benefits to the company. One of many efforts in increasing services to grow up customer loyalty was with the concept of Customer Relationship Management (CRM). This study was purposed to identify and prove: (1) could Customer Relationship Management increase students' satisfaction, (2) Could Customer Relationship Management improve the students' loyalty, (3) could Students' Satisfaction improve students' loyalty. The results of this research were hoped could enrich and complete knowledge in the field of marketing, especially the marketing strategy in the development of customer relationship management theory related to satisfaction and loyalty.
Keywords: Customer Relationship Management, Satisfaction, Loyalty

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