Abstract: This study aims to determine the motives behind why customers prefer to drink coffee in a coffee
shop than in a restaurant or cafe. To know the patronage buying motives, the research carried out by using a
qualitative approach. The results of this study indicate that the patronage buying motives of a coffee shop
customer, driven by the function of the coffee shop as a means of expanding the business information network,
as compared as a place for fun or recreation.
Keywords - Patronage buying motives ;coffee shop
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