Version-1 (Mar-Apr-2013)
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Abstract: This research includes explanatory research, samples are taken form Garuda Indonesia Airline international Passenger inbound and outbound flight conducted at several Indonesian International Airport Soekarno Hatta Jakarta, Ngurah Rai Denpasar, Airport Hongkong and Changi Airport Singapore, altogether there are 350 respondents. The Design of non probability sample selection is accidental sampling with the criteria : those who fly international route at least twice a year, Indonesian citizen (not foreigner), and they may also fly non Garuda flights as well, the exogenous variables are advertisement and service quality, the endogenous variables are brand equity and customer satisfaction. Analysis methoed using SEM-PLS and software SmartPLS.
Keyword: advertisement, service quality, brand equity, consumer satisfaction, consumer loyalty.
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| Paper Type | : | Research Paper |
| Title | : | Ethics in Corporate Social Responsibility |
| Country | : | India |
| Authors | : | Kh. Tomba Singh, M.Sanjoy Singh |
| : | 10.9790/487X-0921621 ![]() |
Abstract: Ethics and Corporate Social Responsibility are recognized as important concerns in making decision in all aspects of our life. And it's contributing to accelerate the process of overall development of a nation. India being the second most populous country in the world, and have the largest number of people in need of basic amenities call for more intensive efforts as part of such initiatives in the health care space of the nation. We all know that people engage in business to earn profit. However, making profit is not the sole function of the business. It performs number of social function as it is a part of society. It takes care of those who are instrumental in securing its existence and survival. Business ethics are nothing but the application of ethics in business. It proves that business can be and have been ethical and still make profits. Today more and more interest is being given to the application of ethical practices in business dealings and the ethical implications of business. The paper delves into a comprehensive understanding of how Business Ethics and Corporate Social Responsibility involves as concept and the reason that encourage company in India to be socially responsible. Keywords - Corporate Social Responsibility, Economic growth, GDP, Amenity, health.
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| Paper Type | : | Research Paper |
| Title | : | Motivating Employees Creativity through Suggestion System – An Empirical Study |
| Country | : | India |
| Authors | : | Mrs.S.Vijayarani , Dr.Radjamanogary |
| : | 10.9790/487X-0922227 ![]() |
Abstract: Employees are treated as assets in the organization. In a competitive business environment, one of the key elements of an organization success is their employees' intellectual capability to improve the organizational performance by way of reducing cost, new product development, generate new ideas related to product, process and other areas of management. The employees are find novel ideas and proposed these ideas to management through suggestion system. Suggestion system is technique which is motivating the employees to participate in decision making process and improve the organization performance.The primary data was collected through structure questionnaire based on convenience sampling method. This research paper focus on employee creativity and its impact on suggestion system and the aims of this article are to find an answer for two questions: 1. what are the factors motivating employee creativity? and 2. What is the impact of creativity on employee suggestion system? Finally this article conclude that both organizational factors and individual factors influencing creativity and there is a positive relationship between employee creativity and suggestion system.
Key words: Creativity, Motivation, Recognition, Reward system suggestion scheme.
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