Abstract: Management of diversity is needed by a company to manage diverse labor forces maximizing employees' performance so that it can achieve organizational goals. Managing diversity means that companies must facilitate a diversity of labor with different backgrounds, ethnicity, extraction, religions, and genders. Because of the diversity, the companies must come up with the right strategy to manage their workforce to face every challenge in the future. The paper aims to describe how to manage diversity with challenges that can affect the performance of employees towards The Coca-Cola Company
Keywords: Diversity Management, Challenges, Employment Performance, Multicultural Organization
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