IOSR-JHSS   Volume-17 ~ Issue-4 ~ Nov-Dec-2013

Paper Type	:	Research Paper
Title	:	Pragmatism on Cross – Culture – Identity
Country	:	India
Authors	:	K. Sunitha Devi
	:	10.9790/0837-1740103

Abstract: Bromley : "The political changes that took place in 1989 marked the end of a bi-polar power system', and were responsible for an increasing sense of 'a lack of fundamental political, social & economical impasse in ways of thinking future'. The cross – cultural texts hyphenated writers) Black / Asian – Chinese – American, Indo –Caribbean , Asian Canadian – etc.) 'Broderline fictions' speak from and across migrant identities'. Negotiate across 'heavily policed zones of identity, Hegemony of Kingdom rules, New world ideological constructs on nationalists. The hybridity of exploring & empowering. a) Fusion of culture b) Resurgence of Ethnicity or cultural dislocation. c) Travel writing.

[1]. Aristotle (1926) : Art of Rhetoric. Trans J.H. Freest Cambridge, Harvested University press.
[2]. Derrida . J (1978a) Writing & difference London : Athlone press.
[3]. Greetz, Chifford : The Interpretation of culture – Basic books London 1973
[4]. Raja Rao – Kanthapura New Delhi : Orient Paper facts
[5]. Mitchell D (2000) "Cultural geography", Oxford Blackwell.

Paper Type	:	Research Paper
Title	:	Effect of Peers on Privately Consumed Clothing Itemsof Female Students in a Nigerian University
Country	:	Nigeria
Authors	:	Imaobong D. Akpan, Victoria V. Nkan
	:	10.9790/0837-1740408

Abstract: This study investigated the effect of peers on privately consumed clothing items of female students in University of Uyo, Uyo, Nigeria. Two research questions guided the study. A simple random sampling technique was used to select 710 female students in the University for the Study. Structured questionnaire was used for data collection. Data was analyzed using frequency difference, percentages and ranking. Results of the findings indicated that both normative and informative influences affect decisions to purchase both privately and publicly consumed luxury products, and that there was more influence on normative influence than informative influence in the purchase of clothing items. Based on the results of findings, conclusion and recommendations were made that parents and guardians should inculcate in their children/wards the right values and selfconfidence early in life to enable them make correct and independent choices in life, while teachers should advise their students not to allow peer influences dominate their decision making processes among others.

Keywords: Normative influence, Informative influence, Private luxury, private necessity.

[1]. Akpan, I. D.; Nkan, V. V. & Usoroh, C. (2012). Peer Influence on Selected ClothingItems Purchase Decision of Female Students in University of Uyo. Journal of Home Economics Research. 16: 195-202.
[2]. Asuquo, V. F. (2010). Peer Influence on Clothing Purchase Decision of Female Students in University of Uyo. AnUnpublished Dissertation. University of Uyo, Uyo.
[3]. Bachmann, G. R.; John, D. R. & Rao, A. R. (1993). Children's Susceptibility to Peer GroupPurchase Influence: an Exploratory Investigation. Association in Consumer Research. 20: 463-468.
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[5]. Bristol, T. & Mangleburg, T. F. (2005). Not Telling the Whole Story: Teen Deception in Purchasing. Journal of Academics. 33(1): 79-95.
[6]. Chang, L. & Chuang, H. (2005). The Study of Subculture and Consumer Behaviour: An Example of Taiwanese University Students' Consumption Culture. American Academic Business Journal. 7: 258-264.
[7]. Childers, T. L. & Rao, A. R. (1992). The Influence of Familial and Peer Based Reference on Consumer Decision. Journal of Consumer Research. 19: 198-211.
[8]. Cox, C. E.& Dietz, E. G. (1993). Adapting to Teen Culture. Journal of Extension. 21: 72-73.
[9]. Lachance, M. J.; Beaudion, P. & Robitaille, J. (2003). Adolescents Brand Sentivity in Apparel: Influence of Social Agents. International Journal of Consumer Studies. 27: 47-57.
[10]. Makgosa, R. & Mohube, K. (2007). Peer Influence on Young Adults' products Purchase Decisions. African Journal of Business Magt. 26: 64-71.

Paper Type	:	Research Paper
Title	:	Modified Importance - Performance Analysis of Airport Facilities- A Case Study of Cochin International Airport Limited
Country	:	India
Authors	:	IGY GEORGE
	:	10.9790/0837-1740915

Abstract: This study aims to measure passengers' perception of the importance of the four factors of check-in facility, amenities, terminal facilities, and airport accessibility facility with regard to their visit to the airport and their perceived level of performance of the particular facility and the resulting gap. Using purposive sampling method, data was collected from the departing passengers of the Cochin International Airport Limited. A modified importance-performance analysis (IPA) method is developed using exploratory and confirmatory factor analysis methods with the help of structural equations for the purpose of this study. For the analysis, initially an input model was developed by using AMOS-7 graphics. This initial model is refined to reach the final model. An empirical case study of the perceptions of the passengers about the importance and performance of the facilities at the airport is provided in this paper to test the effectiveness and suitability of the modified IPA and gap analysis in the measurement of the level of performance of a facility. Result of the gap analysis shows that except the check-in facilities there is a gap between importance and satisfaction levels of passengers in respect of the facilities and, the airport authorities should give more attention to the facility management at the airport. Key words: gap analysis, service quality, structural equation modeling

[1]. Yeh, C.H. and Kuo, Y.L. (2003), Evaluating Passenger Service of Asia-Pacific Airports, Transportation Research, Part E, 39, pp. 107-115

[2]. Anderson, John Robert. Rules of the Mind, Psychology Press, Hillsdale, 1993.

[3]. Parasuraman A., Zeithaml, Valerie. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50.

[4]. Grancay, M. Evaluating competitiveness of airports - Airport competitiveness index. Munich Personal RePEc Archive (16488), 2009.

[5]. Carme Saurina, G. C. Predicting Overall Service Quality. A Structural Equation Modeling Approach. A. F. (Ed.) Developments in Social Science Methodology, 2002, 217-238.

[6]. Airport Council International, Airport Performance Measurement - Guide to Airport Performance Measures, Oliver Wyman Inc, 2012.

[7]. Park, Y. (1999). A methodology for establishing operational standards of airport passenger terminals. Journal of Air Transport Management, 5 (2), 73-80.

[8]. Miller, J.A. Exploring Satisfaction, Modifying models, Eliciting Expectation, Posing Problem and Making Meaningful Measurements, in Conceptualization and measurement of consumer satisfaction and Dissatisfaction, Hunk, H.K. (Ed.) Marketing Science Institute, Cambridge. Massachusetts, 1977,

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Paper Type	:	Research Paper
Title	:	Naipaul's Discovery of India in an Area of Darkness
Country	:	India
Authors	:	Dr. Neeta Pandey
	:	10.9790/0837-1741618

Abstract: V.S. Naipaul's An Area of Darkness is a travelogue describing Naipaul's trip through India in the early sixties. It conveys the confusion or the disillusionment of the author on his first visit to his ancestral land. It has all criticism for India--whether its India's National Language, India's Metros, platforms, hotels, the titles of Indian films, Indian tailors, or even the houseboats. Naipaul seems to have a pre-determined conviction of speaking all against India. Even when he appreciates the Indian earth by calling it rich with ancient sculpture, there is a criticism as he says that Indians do not react, do not exclaim on seeing the rich Indian inheritance. He admires Gandhiji's vision, who was critical of India on seeing the beggars and the shameless pundits, and even condemns the insanitary habits of doctors, lawyers, and journalists. On the contrary, he sarcastically ridicules Nehruji by saying that he had a romantic feeling for India, and that is why his writings cannot easily be recognized by others. Naipaul calls India as a country of callousness, inefficiency, and a hopelessly divided country, which weakens to the foreign rule. Naipaul has shared his experiences in three parts: Part I-as a Resting place for the imagination, Part II-As a Doll's House on the Dal Lake, and Part III as Fantasy and Ruins.

quoted in Naipaul,V.S. Naipaul. "An Area of Darkness".India:Picador,1995.

Naipaul,V.S.Naipaul. "An Area of Darkness". India:Picador,1995.

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