IOSR-JHSS   Volume-6 ~ Issue-4 ~ Jan-Feb-2013

Paper Type	:	Research Paper
Title	:	Effective Communication of Product Information: A Copy Writing Methodology
Country	:	India
Authors	:	Dandeswar Bisoyi , Dr Utpal Barua , Esha Guha
	:	10.9790/0837-0640103

Abstract:Copy writing is a process where advertisers convey the product information to customers. Copy is created to fulfill the needs of its user. In the market, copy should also represent the brand vision that companies want to communicate to their customer. Companies can create strong customer relations and recall by creating memorable messaging. Copywriting is the use of creativity in words or ideas with the focus of selling products through the creation of brands. For copywriting to be effective, one has to be original and interesting in order to influence the buying decisions of millions. In this paper, current theories of copy and models of the copy process, importance of copy in advertisement are discussed.
Keywords: Copy writing, Advertisement, Marketing, Branding

[1] S.A.Chunawalla & K.C.Sethia Foundations of advertising theory and practice (Himalaya Publishing House,Mumbi,2005)
[2] William wells, john Burnett & Sandra moriarty Advertising Principles and Practice (NJ: Prentice-Hall,Inc,2000).
[3] Advertising copy for Print media in S.A.Chunawalla & K.C.Sethia (Ed.) Foundations of advertising theory and practice (Himalaya
Publishing House, Mumbi, 2005)
[4] Copy writing for TV, radio and outdoor media in S.A.Chunawalla & K.C.Sethia (Ed.) Foundations of advertising theory and
practice (Himalaya Publishing House, Mumbi, 2005)
[5] Creating print advertising, in William wells, john Burnett & Sandra moriarty (Ed.) Advertising Principles & Practice.5
(Nj:Prentice-Hall, 2000)323-326

Abstract: Financial inclusion is assumed to be one of the key drivers of our vision of an inclusive society and inclusive economy. During post liberalization period the banking sector has grown enormously keeping pace with and in some cases leading the country's remarkable economic growth. At the same time Indian post offices are also providing banking services to the all section of people of the society since 1882. Indian post served Indian villagers as banker much before financial inclusion become buzzword and Indian post claims to be the pioneer of financial inclusion in India.
Key words: Indian post, financial inclusion, post office savings bank account.

[1] A Profile of Banks,2010-11,RBI
[2] Annual Administrative Report, 2010-2011, Assam Postal Circle
[3] Annual Report, 2010-2011, Indian Post
[4] Branch Banking Statistics, RBI, 2009
[5] Chakrabarty K.C., Deputy Governor, Reserve Bank of India, keynote address at BIS- BNM Workshop on Financial Inclusion
Indicators at Kuala Lumpur on November 5, 2012
[6] HM Treasury, 2004, Promoting Financial Inclusion, London, available at www.hm- treasury.gov.uk.
[7] Report of the Committee on Financial Inclusion, 2008, Government of India.
[8] Report of the expert committee on Harnessing the India Post Network for Financial Inclusion, 2010, New Delhi.

Abstract:Literacy is a sensitive indicator of cultural advancement of an area. Literacy helps a social group to acquire a higher social status through the process of social mobility. The abysmally low rates of growth in literacy have been the result of faulty educational policy of British Government in India. The British policy of providing education to the elite resulted in neglect of mass education. The socio-economic base of education in colonial India was extremely narrow and the door of education was closed for the economically and socially deprived sections of the society. There is a wide disparity in educational opportunities between scheduled and non-scheduled population of India. The main objective of the paper is to highlight the literacy status of scheduled castes in Uttar Pradesh and present a district wise analysis. In this paper an attempt has been made to present the educational status of scheduled caste since 1911. The first two section of the paper is devoted to the analysis of scheduled caste education during British period. The subsequent sections dealt with impact of post independence efforts. In the last section an attempt has also been made to assess the sex disparity in literacy within scheduled caste and disparity between scheduled and non-scheduled population. We find that the percentage of literates within scheduled caste population is particularly small in the districts in which their population is high. Another interesting feature is that all those districts where literacy among general population is high, scheduled caste literacy are also high.

[1] Aggarwal, S.P. and J.C. Aggarwal (1997), "Development of Education in India - Select Documents 1993 – 94", Concept Publishing Company, New Delhi.
[2] Aggarwal, Y.P. and Vemuri, M (1986), ―Temporal Analysis of Disparities in the Levels of Literacy between Scheduled Caste and Non-Scheduled Caste Population in Tilak J.B.J (ed), Education and Regional Development, Yatan Publications, New Delhi.
[3] Aggarwal, Yash (1987), ―Some Aspects of Educational Development among Scheduled Caste Population in India‖, Journal of Educational Planning and Administration, Vol. 1, No. 2, pp. 137-164.
[4] Aggarwal, Yash (1998), ―Some Aspects of Social and Economic Inequities among SCs in India‖, Journal of Higher Education, Vol. 21, No. 3, pp. 415-432.
[5] Aikara, Jacob (1996), "Inequalities of Educational Opportunities: The Case of Scheduled Castes in India‖, Journal of Educational Planning and Administration, Vol. X, No. 1, January, pp. 1-14.
[6] Barak, V.K. and Binay M. Lakra (2003), ―Literacy of the Scheduled Tribes in Jharkhand: Patterns and Disparities, 1991-2001‖, Indian Journal of Adult Education, Vol. 64, No. 3-4, pp. 19-34.
[7] Buragohain, Tarujyoti (1997), ―Differentials in Literacy Rate by Social Groups: An Analysis of Census Data across States‖, Margin, April-June & Jul-Sept. Vol. 29, No. 3&4, pp. 267-282.
[8] Chatterjee, S.K. (2000), "Educational Development of Scheduled Castes: Looking Ahead", Gyan Publishing House, New Delhi.
[9] Datt, Ruddar (1996), ―Inequalities in Educational Development with Special Reference to Literacy Status and School Education‖, Journal of Educational Planning and Administration, Vol. X, No.3, July, pp. 255-269.
[10] Ghosh, P.K. (1998), ―Disparity and Some Possible Determinants of Rural Literacy/Education‖, IASSI Quarterly, Vol. 17, No. 1, July -Sept, pp. 124-142.

Abstract:This paper investigates students' readiness and attitudes towards E-learning facility. Respondents involved were users of telecenters that are located in rural areas of Peninsular Malaysia. Results have shown that the students have positive attitude towards the usefulness of e-learning but ICT infrastructure may limit their interest. Based on such findings, this paper also provides insight of an intelligent user-centric e-learning portal that presents users with dynamic learning content. Each user is to be presented with content that suits their interest and capabilities. Hence, it may attract the user to maximize the usage of the learning portal.
Keywords: e-learning, bridging digital divide, telecenter, user-centric model.

[1] UNESCO, "Integrated ICT into Education: Lesson Learned," UNESCO Asia and Pacific Regional Bureau for Education, Bangkok,
Thailand, Bangkok 92-9223-015-8, 2004.
[2] S. Zu, "E-Learning Importance and Design," in Distance Education and E-Learning White Papers, 2009.
[3] P. D. Johna and R. Sutherland, "Teaching and learning with ICT: new technology, new pedagogy?," Education, Communication &
Information, vol. 4, pp. 101-107, 2004.
[4] D. R. Paudyai, "E-Learning Experiences and Sustainability: A Piloting of Distance MSc. Thesis Spervision at ITC, The Netherlands,"
in International Archives of the Photogrammetry, Remote Sensing and Spatial Information Science, 2006, pp. 254-259.
[5] J. Gilbert, S. Morton, and J. Rowley, "e-Learning: The Student Experience," British Journal of Educational Technology, vol. 38, pp.
560-573, 2007.
[6] R. Watkins, D. Leigh, and D. Triner, "Assessing Readiness for E-Learning," Performance Improvement Quartely, vol. 17, pp. 66-79,
2004.
[7] C. Lesdon-Bandeira, "Using e-Learning to Promote Critical Thinking in Politics," Enhancing Learning and Teaching in the Social
Sciences, vol. 1, pp. 1-14, April 2009.
[8] C. Stary and G. Weichhart, "An E-Learning Approach to Informed Problem Solving," International Journal on Knowledge
Management & E-Learning, vol. 4, pp. 195-216, 2012.
[9] G. Yoshiko, M. Takeshi, Y. Masanori, S. Yutaka, K. Hiroshi, and M. Hiroyuki, "Ingenious Attempts to Develop Self -Regulated
Learning Strategies with e-Learning: Focusing on Time-Management Skill and Learning Habit," in World Conference on E-Learning
in Corporate, Government, Healthcare, and Higher Education 2009 Vancouver, Canada: AACE, 2009.
[10] A. Andersson and A. Gronlund, "A Conceptual Framework for E-Learning in Developing Countries: A Critical Review of Research
Challenges," The Electronic Journal on Information Systems in Developing Countries, vol. 38, pp. 1-16, 2009.