IOSR-JBM   Volume-16 ~ Issue-5 ~ May-2014

Paper Type	:	Research Paper
Title	:	Blue - Ocean Strategy: The Strategic Logic of High Growth for Small and Medium Enterprises in Nigeria
Country	:	Nigeria
Authors	:	Dr. Ohimai Friday Eboreime (Ph.D), Dr. Eleazar Chibuzor Gbandi (Ph.D)
	:	10.9790/487X-16510104

Abstract: In the 2P‟ Century, businesses, especially small and medium enterprises (SME,) face high Complexity and competitiveness. In order for the Less Developed Countries (LDC,), such as Nigeria in easily industrialize; they need to do this through the development of the SMEs, which should be strategically positioned to achieve this goal. This paper is aimed at exposing the modern management techniques of "blue-ocean" strategy, which enables SME"s in LDCs to look beyond the traditional fierce competitors‟ boundaries of large companies (especially the multinational companies) to achieve high growth. After an exploratory analysis of these strategies, this is paper conclude that applying the "blue-ocean" strategies of breakthrough by SMEs in form of niching and customization, offer them opportunities to compete with larger companies and meet up with global competitiveness. These strategies have been successfully implemented in Europe, U.S and especially the Emergency Asian Countries of Japan, South Korea, China, India, and many others. in Nigeria, with vast untapped resources, the "blue-ocean" strategies will be suitable for implementation and managing SMEs to compete with larger companies and to achieve global competitiveness is however recommended that the Federal Government of Nigeria throng/i its "Central Banks and SME agents should substantially finance the SMEs to enable their managers to implement the "blue—Ocean" strategies to achieve the goals of high growth and global competitiveness

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Paper Type	:	Research Paper
Title	:	Effect Of Competitive Advantage As A Mediator Variable Of Entrepreneurship Orientation To Marketing Performance
Country	:	Indonesia
Authors	:	Achmad Zaini , Djumilah Hadiwidjojo , Fatchur Rohman , Ghozali Maskie
	:	10.9790/487X-16510510

Abstract: This research is aimed to determine direct and indirect effects of entrepreneurship orientation on marketing performance via competitive advantage. This research also examines the role of learning orientation in this relationship. The location of this research in Small Medium Enterprises (SMEs) export in Great Malang Territory Indonesia. Result show that there were effect of entrepreneurship orientation on the performance of marketing. The role of competitive advantage as mediators of marketing performance was very important, but it was not followed by learning orientation, because there was no significant affect between this variable on marketing performance.
Keywords: effect, competitive advantage ,mediator variable, entrepreneurship orientation and marketing performance

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Paper Type	:	Research Paper
Title	:	Job satisfaction theories: Traceability to employee performance in organizations
Country	:	Nigeria
Authors	:	1Stephen . Dugguh, Ph. D, Ayaga, Dennis, Ph. D
	:	10.9790/487X-16511118

Abstract: Job satisfaction and employee performance has been a topic of research for decades. Whether job satisfaction influences employee satisfaction in organizations remains a crucial issue to managers and psychologists. That is where the problem lies. Therefore, the objective of this paper is to trace the relationship between job satisfaction and employee performance in organizations with particular reference to Nigeria. Related literature on the some theories of job satisfaction such as affective events, two-factor, equity and job characteristics was reviewed and findings from these theories indicate that a number of factors like achievement, recognition, responsibility, pay, work conditions and so on, have positive influence on employee performance in organizations. The paper adds to the theoretical debate on whether job satisfaction impacts positively on employee performance. It concludes that though the concept of job satisfaction is complex, using appropriate variables and mechanisms can go a long way in enhancing employee performance. It recommends that managers should use those factors that impact employee performance to make them happy, better their well being and the environment. It further specifies appropriate mechanisms using a theoretical approach to support empirical approaches which often lack clarity as to why the variables are related.
Keywords: Job satisfaction, employee performance, traceability, organizations, Nigeria

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