IOSR-JBM   International Business Research Conference, 2018

Abstract: Objective: To find out the innovative methods or styles used in the form of sustainable marketing strategy for modern day marketing by the companies in order to gain more market share and project themselves as socially responsible companies. Approach:
Secondary quantitative data analysis has been performed over here. As the main source is secondary data, a descriptive study is selected in this research paper.........

Keywords: Innovation, Sustainability marketing, Environment and Ecology, Corporate citizen

[1]. Mc Donagh. P, Prothero. A, Sustainability Marketing Research: past, present and future, Journal of Marketing Management, 30(11-
12), 2014, 1186-1219
[2]. Sarkar. A, Green Marketing and Sustainable Development- Challenges and Opportunities, International Journal of Marketing,
Financial Services and Management Research, 1(9), 2012, 120-134
[3]. Cheben.J, Lancaric.D, Savov.R, Toth.M, Tluchor.J, Towards Sustainable Marketing: Strategy in Slovak Companies, Amfiteatru
Economic 17 (40), 855, 2015
[4]. Hjalager,A.M.(1996) 'Tourism and the environment: the innovation connection', Journal of Sustainable Tourism, Vo.4, No.4, pp-
201-218
[5]. Hjalager,A.M.(2000) 'Consumerism and Sustainable Tourism', Journal of Travel and Tourism Marketing, Vo.8, No.3, pp-120

Abstract: Objective: Companies nowadays have a vast collection of data but not up to the mark in information extracted from that data. Big data is a valuable resource and although the concept is still new, companies in a variety of industries are relying on data mining for making strategic decisions. Facts that otherwise may go unnoticed can be now revealed by the techniques that sift through stored information. Market basket analysis is a very useful technique for finding out co-occurring items in consumer shopping baskets. Such information can be used as a basis for decisions about marketing activity such as promotional support, inventory control and cross-sale campaigns. The main objective is to see how different products in a personal care store interrelate and how can these relations be exploited for marketing activities.............

Keywords - Market Basket Analysis, Personal Care Products, Apriori Algorithm.

[1]. Agrawal, R., Imieliński, T., & Swami, A. 1993. Mining association rules between sets of items in large databases.
[2]. In P. Buneman, & S. Jajodia (Eds.), Proceedings of the 1993 ACM SIGMOD International Conference on Management of Data:
207-216. New York: Association for Computing Machinery.
[3]. Aguinis, H., Beaty, J. C., Boik, R. J., & Pierce, C. A. 2005. Effect size and power in assessing moderating effects of categorical
variables using multiple regression: A 30-year review. Journal of Applied Psychology, 90: 94-107.
[4]. Aguinis, H., Boyd, B. K., Pierce, C. A., & Short, J. C. 2011. Walking new avenues in management research methods and theories:
Bridging micro and macro domains. Journal of Management, 37: 395-403.
[5]. Aguinis, H., Dalton, D. R., Bosco, F. A., Pierce, C. A., & Dalton, C. M. 2011. Meta-analytic choices and judgment calls:
Implications for theory building and testing, obtained effect sizes, and scholarly impact. Journal of Management, 37: 5-38.

Abstract: Banks are backbone of an economy. A robust banking system implies rapid and sustainable economic growth. By meeting the financing requirements of various sectors, they ensure a holistic development of the economy. However, it is essential to ascertain whether the banks which can be termed as 'Financial Messiah' are registering a prodigious performance or struggling. Generally, by observing the trends of key financials like, Reported Net Profit After Tax, Earnings Before Interest and Tax, Earnings Before Interest Tax Depreciation and Amortization etc. one decide the financial serendipity of an organization. The approach is perfect but in order to ascertain whether the growth in profits, sales, earnings before interest and tax etc. are real or nominal some scientific approach is needed. In this regard, inflation accounting can be of immense assistance, as it provides a vivid picture of sales, net gain or loss, resultant monetary gain or loss on holding liabilities, resultant monetary gain or loss on holding monetary assets etc..............

Keywords: Significance of Banking Sector; Performance of Indian Banking Sector; Inflation Accounting Approach

[1]. https://www.google.co.in/search?dcr=0&ei=bkiMWqO8Loar0gSSh5bABw&q=significance+of+banking+sector&oq=significance&
gs_l=psy-ab.1.0.35i39k1l2j0i67k1l2j0l6.7728.12196.0.13872.62.23.1.0.0.0.370.3852.0j5j9j2.17.0....0...1.1.64.psyab..
49.13.3234.6..0i22i30k1j0i131i67k1j0i131k1j0i46i67k1j46i67k1j0i10k1.321.HfSTD04TTfI
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[5]. https://www.ibef.org/download/Banking-Sector-04jan.pdf

Abstract: It is a well accepted fact that the influence of the media, (due to the increased use of the internet& smartphones ) on young people today is growing day by day. A rise in induced tourism in many destinations around the planet has been attributed to the increase in such media usage. Induced tourism is one of the relatively new form of tourisms involves visits to a destination being featured in a movie , posted in social networking sites like facebook, mentioned in a story book etc. This paper connects this area of tourism by focusing on peoples general awareness towards induced tourism and their experiences with a particular reference to Nainital town. Research has been done by a survey (during a week viz 08.08.17 to 14.08.17) in form of a questionnaire (circulated manually and online as well) including both open and closed ended questions. Responses from tourists have been collected and analysed for giving valuable recommendations to destination marketers...........

[1]. BEETON, S., 2005. Film Induced Tourism (Aspects of Tourism). Clevedon, UK: Channel View Publications.
[2]. HUDSON, S. AND RITCHIE, J.R., 2006. Film tourism and destination marketing: The case of Captain Corelli's Mandolin. Journal
of Vacation Marketing, 12(3), 256-268.
[3]. KUNG, M., 2011. Twilight' Tickets Hit $283.5 Million: The Wall Street Journal [online]. Available from:
http://online.wsj.com/article/SB10001424052970203710704577050310918297668.html - [Accessed 18 February 2012].
[4]. O'CONNOR, N., 2010. A Film Marketing Action Plan (FMAP) for Film Induced Tourism Destinations. Thesis (PhD). Dublin
Institute of Technology.
[5]. RICHARDS, G., 2011. An Economic Contribution That Matters. In: J. BLANCO, D. FITZGERALD, P. JORDAN, L. EGIDO eds. The Power of Youth Travel, Vol. 2. UNWTO and WYSE Travel Confederation: AM Reports, 7-8.

Abstract: The aim of this paper is to present an impact of knowledge management (KM) in B-School libraries in India. It's a conceptual framework in the perspective of knowledge management in different management institute's libraries in India. If we adopt the concept from the management institutes it will contribute more benefits to increase the quality of knowledge sharing. Development of knowledge and information has a strong effect in all organizations. Library or learning centre plays a vital function in the expansion and the modification of knowledge. The growing need for knowledge management has inclined every module and action of a library. This paper focuses on the impact of implementation of KM of the B-School libraries in India and what are the challenges is being meeting during implementation of knowledge management practices.

Keywords: B-School, Information Management, knowledge management tools, Library, web 2.0

[1]. Aswath Lalitha & Gupta Sangita (2009).Knowledge Management Tools and Academic Library Services .International Conference
on Academic Libraries
[2]. Aharony Noa(2011). Librarians‟ Attitudes toward Knowledge Management. http://crl.acrl.org/content/72/2/111.full.pdf
[3]. Barclay Rebecca O. & Murray Philip C. (1997). What is Knowledge Management? Knowledge Praxis
[4]. Birkinshaw Julian (2001).Why Knowledge Management is so difficult?. Busuness Strategy Review .Vol 2 issue 1 .pp 11- 18
[5]. Corral Sheila (1998).Knowledge Management .Web Magazine for Information Professionals .1998
[6]. Firestone Joseph M. & McElroy Mark W. (2005).Doing Knowledge Management. The Learning Organization Journal, Vol. 12,
No.2

Abstract: A market oriented predictive decision model can always strengthen a company's endeavour to identify the appropriate channel members for expanding its business. The present study develops a model that predicts such channel decisions, based on binary logistic regression modelling approach. The market for coffee vending machine installation and its scope of expansion has been considered, particularly for the brand Georgia. The objective was to find out the potential channel partners who would be interested in placing coffee vending machine at their retail premise. In the present study healthcare segment comprising of hospitals, nursing homes, doctors' chambers and diagnostic centers from both private and public sectors, have been considered. The research design has been descriptive, wherein data have been collected using a questionnaire as the survey instrument from a respondent group, identified through judgemental sampling. The Model was designed using logistic regression method............

Keyword: Predictive modelling, binary logistic regression, channel partner, instant coffee.

[1]. Andren A. Carino, E. R. (2014). Viability of Coffee Vending Machine: An Assessment. Research Academy of Social Sciences,
119-129.
[2]. David Anderson, D. Sweeney and Thomas Williams. (2014). Statistics for Business and Economics (11ed.). New Delhi, India:
Cenage Learning.
[3]. H. Yusuff, N. M. (2012). Breast cancer analysis using logistic regression. IJRRAS, 14-22.
[4]. Han, I. M. (2012). Perceived Quality and Attitude Toward Tea & Coffee by Consumers. International Journal of Business Research
and Management (IJBRM, 100-112.
[5]. Joseph Adwere Boamah, S. H. (2015). Predicting social trust with binary logistic regression. Research in Higher Education Journal.
[6]. Nagarajan G, K. S. (2013). Emerging challenges and prospects of fmcg product development in India. International Journal of
Marketing, Financial Services & Management Research, 41-52.

Abstract: An unorganized sector is defined as a sector consisting of all unincorporated private enterprises owned by individuals or households engaged in the sale or production of goods and services operated on a proprietary or partnership basis and with less than ten total workers. Amongst the characteristic features of this sector are ease of entry, smaller scale of operation, local ownership, uncertain legal status, labour-intensive and operating using lower technology based methods, flexible pricing, less sophisticated packing, absence of a brand name, unavailability of good storage facilities and an effective distribution network, inadequate access to government schemes, finance and government aid, lower entry barriers for employees, a higher proportion of migrants with a lower rate of compensation. Employees of enterprises belonging to the unorganised sector have lower job security and poorer chances of growth, and no leaves and paid holidays, they have lower protection against employers indulging in unfair or illegal practices.This research paper described one such market known as the BenshullHaat, popularly known as juto bazaar (shoe market) at Padmapukur on CIT Road, Kolkata which is highly unorganized yet very successful and..........

[1]. TALAT SALAHUDDIN(30September 2008) " A haat for the foot" The Telegraph

Abstract: In The Modern Competitive Business Environment, Learning New Skills And Upgrading Oneself Are Very Fundamental. Learning Should Not Only Be Textual, But Should Be Practice-Oriented For The Betterment Of The Workplace. Learning And Training Should Rather Move Around Improving The Human-Mind To Make Employees Embrace The Spirit Of Organizational Change. This Paper Focuses On A Real-Life Analysis Of A Small Scale Manufacturing Unit In Kolkata, West Bengal, India On How Effective Training Can Be To Benefit The Employees At Large And Thereby Benefit The Organization As A Whole. The Objective Of The Study Is To Identify Whether Employee Training In The Work-Space Is Effective And Useful For The Organization............

Keywords - Training, Enterprise, Development, Kirkpatrick, Reaction, Learning, Transfer, Results

[1] Agarwala, T (2003) "Innovative Human Resource Practices And Organizational Commitment: An Empirical Investigation",
International Journal Of Human Resource Management, 14(2).
[2] Brockbank, W (1999) "If HR Were Really Strategically Proactive: Present And Future Directions In HR's Contribution To
Competitive Advantage", Human Resource Management, 38.
[3] Brookfield, D (2000) "Management Styles In The Public Sector", Management Decision, 38.
[4] Decenzo, D And Robbins, S P (1989) "Personnel/Human Resource Management", Prentice Hall, New Delhi.
[5] Drucker, P M (1980) "Managing In Turbulent Times", Harper & Row, New York.

Abstract: The Aim Of This Paper Is To Explore How Quality Management Can Act As A Foundation And Key Catalyst For Developing Corporate Social Responsibility (CSR) Within Institutions / Educational Hub. CSR Is An Emergent Discourse Within Organizational Research And Praxis. It Has Parallels To Sustainable Development , Environmental Protection , Social Equity & Economic Growth.An Educational Activity Generates Both Negative And Positive Externality Simultaneously For Both Environment & Society. The Basis Idea Is To Minimize Negative Externality And Generate More Positivity.Expectations Of The Society Towards Education Have Grown Tremendously During The Past Few Decades , The Stress Is Upon A Socially ,.........

Keywords: Corporate Social Responsibility, Higher Education, Total Quality Management, Sustainable , Emerging

[1] Annual Status Of Higher Education Of States And Uts In India, ASHE 2013 (November, 2013), Deloitte Report For Ministry Of
Human Resource Development, Government Of India
[2] ] Porter, M. E. And Kramer, M. R. (2006). Strategy And Society: The Link Between Competitive Advantage And Corporate Social
Responsibility. Harvard Business Review December R0612D, 1-15.
[3] Bhattacharyya, B. (2009), Bringing Education To Children Of Lesser Gods: Bharti Foundation‟S Satya Bharti School Programme,
Management & Change, Vol.13, No.1, 2009, Pp.1-4.
[4] CSR- Issues & Remedies- By- ( Dr) Prof Puja Desmukh
[5] Dr. Vidhi Bhargava And D. Nilmani Tripathi , CSR And Its Implications In India. International Journal Of Management , 7 (3),
2016, Pp. 160-171

Abstract: Emotional branding helps firms and organizations to enhance their marketing strategies and competitive advantage towards consumer behavior and customer appeal. This approach helps marketer to position their brand in a deeper way that will impact the emotions of their valued consumer. Different brands now a day's need brand identity because it gives the product and or services its unique personality and character. By studying emotional branding, this will give firms the unique identity where consumer is able to associate the brand towards its unique image and representation. Across the globe, many products and services were introduced to us by marketer. Many of them started to have their local versions if not editions that are adjusted to their culture, taste and preferences. We have to understand that different people have different wants and needs which affects their behavior towards certain brand. This approach is known as emotional branding wherein it can be defined as the feeling and emotion of consumer towards the product or service of their choice. This leads to brand recognition and then brand loyalty. For ultimate consumer, this is emotional branding..........

Keywords: emotional branding, consumer behavior, cultural differences, brand identity.

[1]. Aaker, J. (1997) "Dimensions of Brand Personality," Journal of Marketing Research, 34 (august) p. 347-56.
[2]. Bagozzi, R. P., Gopinath, M., Nyer, P. U. (1999) The Role of Emotions in Marketing, Journal of Academy of Marketing Science,
27, 2, 184-206.
[3]. Brown, S. (2003) "Torment Your Customer(They'll Love It). Harvard Business Review, 81 (October), p. 82-88.
[4]. Fournier, S. (1998)" Consumers and their Brands: Developing Relationship Theory in Consumer Research,". Journal of Consumer
Rseearch, 24 (March), p. 4343-74.
[5]. Grayson, K. and Martinec, R. (2004) "Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of
Authentic Market Offerings," Journal of Consumer Research, 31 (September), p. 296-313.

Abstract: The importance of employability skills has increased with time. The term "employability‟ has been used by researchers for many years in the perspective of employment and labour markets. Employability relates to the ability to be in employment, and, in particular, the set of quality that enhance the probability of an individual being in work. At present, most of the Higher education institutions as well as the employers give prime importance to employability skills. The key factor for getting into a job today depends upon the additional skills apart from the subject specific skills. Employers today seek employees with the right combination of generic, technical and job specific skills and ensure that they can transfer skills from one context to another. The employers are more interested in recruiting a "right‟ candidate with multi dimensional skills rather than a graduate with very high academic knowledge but poor interpersonal skills. The change has taken place gradually but very steadily. With the gaining importance...........

Keywords : Employability, employability skills, graduates, employers

[1]. Hillage, J. and Pollard, E. (1998) Employability: Developing a Framework for Policy Analysis. Department for Education and
Employment, London
[2]. Lee Harvey (2001) Defining and Measuring Employability, Quality in Higher Education, 7:2, 97-109
[3]. Morley, Louise (2001) Producing New Workers: Quality, equality and employability in higher education. Quality in Higher
Education, 7 (2). pp. 131-138
[4]. McQuaid et al (2005) Introducing Employability, Urban Studies, Vol. 42, No. 2, 191–195, February 2005
http://usj.sagepub.com/cgi/content/refs/42/2/191
[5]. Dacre Pool, L. and Sewell, P. (2007), "The key to employability: developing a practical model of graduate employability",
Education & Training, Vol. 49 No. 4, pp. 277-89.

Abstract: Online shopping is the most recent phenomenon in the Indian online space. Men and women of all ages visit the e-commerce websites regularly and buy the necessaries of life. The objective of the study is to understand the consumer awareness and preferences towards various products available online, to understand the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase and the choice of payment gateway. The study is empirical in nature and cross-sectional research design was applied and the primary data was collected through a structured questionnaire. A sample size of 200 respondents was taken, who are at present living in Kolkata mainly in areas like Park street area, Russel street area and some parts of Bhawanipore area by applying judgemental and convenience sampling method.............

Keywords: Awareness, Consumer Behaviour, Kolkata, Patterns and Preferences, Online Shopping.

[1] Sinha, Piyush Kumar and Uniyal Dwarika Prasad (2005), ―Using Observational Research for Behavioral Segmentation of
Shoppers, Journal of Retailing and Consumer Services, 12(1), pp.: 35-48.
[2] Richards Sarah (Aug. 2005), ―Internet Shopping: the consumer perspective‖, Welsh Consumer Councilor (www.waleaconsumer.
org)
[3] Douglas, Ching Shar Hui, (Oct. 2001), ―How to facilitate Internet shopping in HongKong-An Empirical Study‖,
http//papers.ssrna.com/abstract-287997.
[4] Mordan Pooja (2008): ―Investigation of consumer perception towards internet based E-shopping; ―Proceedings of the 4th
National Conference on managing customer loyalty, Maharishi Markendshwar University‖ pp.:28-50
[5] Amar Cheema; Purushottam Papatla, "Relative importance of online versus offline information for internet purchases: the effect of
product category and internet experience", Journal of Business Research, Jan 2009, Vol. 17, Issue 4, pp 32-35.

Abstract: Café Kabira stands as a superb example of how a so-called uneducated Bengali has excellently put together all the marketing intelligence learnt through turmoilof life in his small neighborhood café shop. Unbeknownst of the corporate jargons, management methods and theories, he applied his common sense, love for art and experience of making and selling T-shirt on pavement to create the service marketing mix of the coffee shop he started a couple of years back. This article explored the 7 P's of marketing mix that the café has applied till now. Interesting thing is being an ardent artistic person, the man behind this initiativeis never content with the offerings and keeps on changing the ambience...........

Keywords – Neighborhood café; entrepreneurship; service marketing-mix; service blue print; zaibatsu

[1]. https://www.emeraldinsight.com/doi/abs/10.1108/00070701111097367
[2]. https://www.ibisworld.co.uk/industry-trends/market-research-reports/accommodation-food-service-activities/cafes-coffeeshops.
html
[3]. https://www.researchgate.net/publication/228147155_Cafe_Coffee_Day_CCD_A_Case_Analysis
[4]. http://mbauncle.blogspot.in/2012/10/case-study-barista-coffee-company.html
[5]. http://www.assignmentpoint.com/business/case-study-on-starbucks-coffee.html

Abstract: Street Entrepreneurship is either seen as a residue from a pre-modern era that is gradually disappearing (Modernization theory), or an endeavor into which marginalized livelihood (Structuralist theory). In recent years, participation in Street Entrepreneurship has become a rational economic choice (neo-liberal theory) or as conducted for cultural reasons (post-modern theory). This research paper showcased various reasons why there is a decline in the oldest Street Entrepreneur Market in Kolkata "TERRITI BAZAAR". Territi Bazaar is a Chinese breakfast market which was started targeting 20,000 Chinese migrants who settled during the early 1780s. As days passed people started moving to USA and Canada for better opportunities and living, thus the number of migrants came down to 2000 during 2000s and in the recent years it has fallen down more.............

Keywords: Hygiene, Lack of Growth, Location, Socio Economic Problem, Street Food Entrepreneurs

[1] The information's in this article are based on one to one conversation with vendors and resident at Territi Bazaar Mr. Lorenz Ho
and
[2] Times of India newspaper (10th February, 2018), "Chinese Whispers: Flight of the young ones".

Abstract: The purpose of the research is to identify the determinants of students' acceptance of online learning and to find out how these determinants can shape students' behavioral intention to use online learning. A conceptual framework based on the Technology Acceptance Model (TAM) was modified. A questionnaire was developed and used to solicit information from the 150 undergraduate BBA and post graduate MBA students who used online learning in a reputed Business School of Bengal. The outcome shows that students' perception of ease of use (PEOU), perceived usefulness (PU), attitudes towards usage of online learning (ATU), and the social influence of students' referent group (SI) were identified as significant determinants of students' behavioral intention (BI) to practice online learning. The possibility of using the social influence of students' referent group, students' perceived ease of use, students' perceived usefulness and their attitudes towards online learning to predict their behavioral intention to use online learning was also confirmed.

Keywords: Online Learning, PEOU, PU, TAM Model

[1]. Alrafi, A., Technology Acceptance Model. In: A. Alrafi (Ed.) Information Systems Adoption: A study of the technology acceptance model, 2009, 1-12.
[2]. Baker-Eveleth, L. & Stone, R. W., Expectancy theory and behavioral intentions to use computer applications. Interdisciplinary
Journal of Information, Knowledge, and Management, 2008, vol. 3,135-146.
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Conference eLearning and Software for Education, Bucharest, 2009.
[4]. Bertrand, M. & Bouchard, S., Applying the technology acceptance model to VR with people who are favorable to its use. Journal of
Cyber Therapy & Rehabilitation, vol. 1, I. 2, 2008, 1-10.
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Abstract: Munna Maharaj now has a muscle to do 15000 dinners at a single sitting anywhere, served up on imported chaina, genuine silverware & pure crystal. His south Kolkata godown covers 2 bighas, along with a fleet of packers & trucks. With the format of rajasthani décor an ambience, having a space area above 10000 sq ft. marwar comprises of a sprawling banquet hall and open courtyard "marwar" is the pride of Munna Maharaj group.Apart from being the owner of Neelambar Caterers he is the owner of blue fox restaurant, now McDonald's family restaurant is there were they are associated with. He has received several mementoes of appreciation, laxmi niwas Mittal, national conference of IAP, etc.

[1] Internal Procedure for Risk Assessment
[2] Internal Procedure for identifying Aspect/hazard
[3] Internal Procedure for Legal & Other Requirements
[4] Internal Procedure for emergency preparedness & response
[5] Internal Process Map for Production Realization