Volume-3 (International Business Research Conference, 2018)
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Paper Type | : | Research Paper |
Title | : | Sustainability Marketing- An Innovative Face of Modern Marketing |
Country | : | India |
Authors | : | Amit Kumar Banerjee |
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Paper Type | : | Research Paper |
Title | : | Innovation Regarding Purchase Pattern Of Personal Care Products In India Using Market Basket Analysis |
Country | : | India |
Authors | : | Ms. Debadrita Panda || Mr. Dipto Halder |
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Paper Type | : | Research Paper |
Title | : | Gauging the Performance of Financial Messiah Using Inflation Accounting- The Case of Selected Public and Private Sector Banks of India |
Country | : | India |
Authors | : | Akinchan Buddhodev Sinha |
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Paper Type | : | Research Paper |
Title | : | An Empirical Study on Induced Tourism in Nainital Town |
Country | : | India |
Authors | : | Tuhin Mukherjee || Ambar Mazumder |
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Paper Type | : | Research Paper |
Title | : | An impact of knowledge management in B-School libraries in India |
Country | : | India |
Authors | : | Lopamudra Sarkar || Sk.Imtiaz Alam |
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Paper Type | : | Research Paper |
Title | : | Binary logistic regression modelling in predicting channel behaviour towards instant coffee vending machines |
Country | : | India |
Authors | : | Dr. Ayan Chattopadhyay || Dr. Malini Majumdar || Mr. G Vishnu Shiva Prasad |
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Paper Type | : | Research Paper |
Title | : | How small scale initiatives could create economic value? A Case Study on BenshullHaat, Kolkata |
Country | : | India |
Authors | : | BhawnaPahuja || Md. Saad Ashraf || BelalAhmed || Dr.DebrajDatta |
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Paper Type | : | Research Paper |
Title | : | Powering Employee Training For Enterprise Augmentation: Reflections from a Small Scale Manufacturing Unit in Kolkata |
Country | : | India |
Authors | : | Dr. Manodip Ray Chaudhuri |
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Paper Type | : | Research Paper |
Title | : | Emerging Issues of Role of "TQM" & "CSR" In Sustainable Development for Educational Sector |
Country | : | India |
Authors | : | Dr. Pradip Banerjea, M.Tech ( Elec) , CE, MMM, FIE, Ph.D |
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Paper Type | : | Research Paper |
Title | : | The Power of Emotional Branding Towards Brand Identity |
Country | : | India |
Authors | : | Dr.Fermin G. Castillo, Jr. |
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Paper Type | : | Research Paper |
Title | : | Identifying The Key Employability Skills: Evidence From Literature Review |
Country | : | India |
Authors | : | Prof. Dr. Vinitaa Agrawal || Santanu Dasgupta |
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Paper Type | : | Research Paper |
Title | : | A Study on Consumer Behaviour towards Online Shopping In Kolkata |
Country | : | India |
Authors | : | Pushpak Singhal || Dr.Supriyo Patra |
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Paper Type | : | Research Paper |
Title | : | A Case Study on How Café Kabira - A Neighborhood Café Adopted Nonconformist Approach towards Creating Unique Service Marketing-Mix Strategies |
Country | : | India |
Authors | : | Rajarshi Chakrobarty || Mohima Bagchi || Dr. Debraj Datta |
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Paper Type | : | Research Paper |
Title | : | An Empirical Study on Street Entrepreneurship At Territi Bazaar |
Country | : | India |
Authors | : | Baishali Datta || Dr. Debraj Datta |
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Paper Type | : | Research Paper |
Title | : | Online Learning in the blend of TAM in a reputed Business School of Bengal |
Country | : | India |
Authors | : | Parantap Chatterjee || (Dr.) Soumen Chatterjee |
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Paper Type | : | Research Paper |
Title | : | Journey of An Orphan To Being A Celebrity In The World of Catering Business: An Entrepreneurial Case Study on Munna Maharaj Caterers |
Country | : | India |
Authors | : | Shivam Tiwari, Deepsikha Tariyal |