IOSR-JBM   National Conference On Recent Trends In Commerce And Technology (NCRTCT'19)

Abstract: In today's competitive world, the biggest challenge which the organizations are facing is to retain talented employees. Organizations often try to foster commitment in their employees to achieve stability and reduce costly turnover. It is commonly believed that committed employees will also work harder and are more likely to 'go the extra mile' to achieve organizational objectives. Organizational Commitment has become important for the commercial organizations due to increase in technology level of competition globally and rapid growth of services sector in about all parts of the world. In every information technology sector, the employee plays an important role to accomplish the tasks, objectives, and targets to achieve persistence in the globally competitive world. Thus, it becomes.........

Keywords: organizational commitment, Global objectives, Employees psychology

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Abstract: The tea industry plays a significant role in the Indian economy in terms of foreign exchange earnings and providing employment opportunities. For more than a century, the tea industry was the main employment provider, the main source of foreign exchange and the main source of government revenue. Nevertheless, recent statistics suggest that the contribution of the tea industry towards the Indian economy is gradually declining. This study assesses India's competitiveness in the global tea industry. It examines the nature of competition in the global tea industry and identifies the possible strategies and policies that India should adopt in order to improve the competitiveness of the Indian tea industry. The Indian tea industry faces several problems. The area under tea cultivation is stagnant........

Keywords: HRM, Employees, Problems and prospects.

Books For References:
[1]. SRINIVASAN - HUMAN RESOURCES MANAGEMENT.
[2]. C.R KOTHARI - RESEARCH METHODODLOGY.
[3]. S.P GUPTA - STATISTICAL METHODS.
[4]. BHAGOLIWAL - LABOUR AND INDUSTRIAL LAW.
Websites:
[5]. www. Google.com

Abstract: Country desiring for sustainable economic growth has to explore global opportunities and Foreign Direct Investment helps in achieving significant development for the economy. FDI is considered to be the most essential medium of development in the emerging sectors of an economy. India is an emerging market globally due to its various prospering aspects like cheap labour, greater market size and abundance natural resources etc. which attract foreign investors for better prospects in various sectors. The present paper aims to study the trends of FDI in the country and understand the reason behinds its fluctuations. This study was conducted to investigate the trends of FDI in India and to find out the impact of Make in India policy on FDI. The study also aimed to understand the role.......

[1]. Department of Industrial Planning and Promotion: FDI Statistics
[2]. Goel Shashank, Rao. K. Sambasiva, "Trends and patterns of FDI in India and its Economic Growth"Asian Journal of Research in Business Economics and Management.
[3]. Ganesh Adgaonkar, V.N. Joshi, "Impact of Foreign Direct Investment on Indian Economy" Internationla Journal of research in Management & Commerce, ISSN 2231-4245
[4]. International Monetary Fund
[5]. Kumar Pardeep, Impact of FDI on GDP – "A Critical Evaluation: International Journal of Business and Management Research.

Abstract: In the past two decades of urging competitive world, everyone tries to be ahead of their competitors, friends and social circle. Considering the fact, there are so many burning issues around us which we need to think upon and act, it's an alarm for us to be aware about the society and its issues. Current issues like violation of human rights, girl's education, adverse effects of global warming, wrong deeds of political leaders, crime against women, corruption etc. need to be discussed openly with the society in an effort to do something about it and bring a revolution. Social Media provide a platform for discussion on such issues as it is this media which majority mass rely on and extend warm support. One such burning issue that has been overlooked in today's scenario is the impact of social media in the changing mindset of the youth. Our research is conducted on youths between age group of 18-30 years with...........

Keywords: Social Media, Corruption, ANOVA, Social Issues.

[1]. Boyd D (2007), "Why youth (heart) social network sites: the role of networked publics in teenage social life‟. In: Buckingham D ed. MacArthur Foundation Series on Digital Learning: Youth, Identity, and Digital Media Volume. Cambridge, MA: MIT Press.
[2]. Boyd D., (2008), "Taken Out of Context: American Teen Sociality in Networked Publics Berkeley, CA: University of California.
[3]. Hinduja S., Patchin J (2007), "Offline consequences of online victimization: school violence and delinquency", Journal of S. Violence. 2007;6(3):89–112.
[4]. Lenhart A (2010), "Teens and Sexting‟, Washington, DC: Pew Research Center; 2009.Available at: http://pewinternet.org/Reports/2009/Teens-and-Sexting.aspx.\
[5]. Lenhart A, Purcell K, Smith A., (2010); "Social Media and Young Adults. Washington, DC: Pew Research Center. .

Abstract: Customer satisfaction is an indispensible component of the Marketing function and it can be simply defined the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals. With many companies turning customer centric, customer satisfaction levels are measured and plans for its improvement are done by all most all the businesses. Satisfied customers usually buy more and buy frequently. Loyal customers also act best promotional source to new customers. They tend to bring in more and more new customers through word of mouth communication. The taste and preferences of consumer are changed often. Every customer in the market has his/her own Brand Preferences. Customers will be looking for certain attributes before purchasing the products i.e., FMCG. The top FMCG, or consumer packaged goods, companies are characterized by their ability to produce the items that are in highest demand by consumers and, at the same time, develop loyalty and trust towards their brands.

Keywords: Fast moving goods, customer satisfaction, customer preferences, Factors for purchase

[1]. Dr (Sir) G.Sarguna Mary, the Principal and Head of Dept of Commerce, Holy Cross College (Autonomous) Tiruchirapalli-620002. Product purchase decision making process among urban married women in Tiruchirapalli district – Indian Journal of Marketing, volume: XXXIX number:2 February 2009.
[2]. Dr. S. Mahalingam, Associate Professor, Bharathiar School of Management and Entrepreneur Development, and P. Nandha Kumar Research Scholar, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore. A study on consumer behaviour towards selected fast moving consumer goods in Coimbatore city, Indian Journal of Education and Information Management. Vol No: 1, Issue: 11, Nov 2012, ISSN: 2277-5374.
[3]. Chandrasekhar (2012) Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG. IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 3, Issue 2 (July-Aug. 2012), PP 50-67.
[4]. Bhatia, B.S. is a Professor of Punjab School of Management, Punjabi University. Patiala and Dean, Research, Punjabi University, Patiala and Anupam Bawa is a Lecturer of the University Business School, Punjab University, Chandigarh. Comparison of Rural and Urban Consumer Behaviour in Punjab and Chandigarh: An Empirical Study, Management and Labour Studies July 2002 27: 149-176.
[5]. Ms.M.Gomathi and R.Gomathi, Department of Management Studies, Surya Engineering College, MettuKadai, Erode, Tamil Nadu. A Study on Consumer Preference towards selected FMCG Personal Care Products in Erode Town, Tamil Nadu. International Journal of Scientific Research, Volume: 2, Issue: 11, November 2009..

Abstract: After the effect of demonetization, digital cash has been the hotcake among the citizens of India. Digital cash and online transactions in the current market scenario have a great effect on e-banking and digital banking. e-banking comprises mainly of electronic funds transfer and usage of online banking services. Electronic banking was offered by the international banks initially since the flow of digital cash was not predominant in the Indian market until the advent of demonetization. E-banking plays a major role in the present banking functionality. Electronic banking is inferred to be safe and secured, compared to physical banking. e-banking ensures qualitative banking operations compared to traditional banking. However, it has its own limitations and challenges when we talk about security, on the contrary. The discussion throughout the paper revolves around the challenges that Indian banks are facing in term of e-banking, opportunity to increase awareness and measures adopted for safe and secure e-banking. The paper further tries to discuss some best e-banking practices that are prevailing in the world.

Keywords: e-banking, trends, challenges and opportunities.

[1]. Daniel, E. (1999).Provision of electronic banking in the UK and the Republic of Ireland. International Journal of Bank Marketing.
[2]. Internet World Stats Usage and Population Statistics (2015).Internet Users in the World by Regions. Reserve Bank of India, Annual Report, various years.
[3]. Sharma, M.C., & Sharma, A. (2013).Role of Information Technology in Indian banking Sector.

Abstract: In today's world, life can't be imagining with our Social Networks (like Facebook, What's App, You Tube, Google, Twitter, Instagram And Online Handles). Using social networking sites is among the most common activities today's generation and mostly used by youths. Social networks have provided new opportunities to consumers to engage in social interaction on the internet. Social networking sites provide a platform for discussion on issue that has been unnoticed todays worlds. It is helps to know about the unnoticed messages through the social networking sites to the people or user. This study is conducted to check the impact of social networking sites. This is a survey type.........

[1]. Ghulam.shabir@iub.edu.pk

[2]. Journal of arts, science & commerce.

Abstract: E-Commerce has become a necessary component of business strategy, planning and economic development in the emerging global economy. E-Commerce is the buying and selling of goods and services or the transmitting of funds or data, over an electronic network, primarily the internet. E-commerce comes in six basic types: Business to Business (B2B), Business to Customer (B2C), Consumer to Consumer (C2C), Consumer to Business (C2B), Business to Administration (B2A) and Customer to Administration (C2A).........

[1]. Bright P.S. (2001) E-Commerce, Bright Career Institute, New Delhi.
[2]. Philip Kother, (2011), Marketing Management Analysis, Planning and Control, 4th European Edition.
[3]. Widomjobs.com.

Abstract: Women entrepreneurship is the process in which women initiate a business, gather all resources, undertake risk, face challenges, provide employment to others and manages the business independently. Approximately, one third of the entrepreneurs in the world are women entrepreneurs. Business or organisation started by a women or group of women. There has been a change in role of women due to growth in education, urbanization, industrialisation and awareness of democratic value.........

[1]. http:llen.wikipedia.org/wiki/female-entrepreneurs
[2]. www.economist.com
[3]. Www.sciedu.com
[4]. www.usatoday.com
[5]. Renuka.V (2001), Opportunities and Challenges for Women in Business, India together online report, Civil Society Information Exchange PVT. Ltd.

Abstract: Advances in information technology, coupled with changes in society, have had a tremendous impact on educational systems. This provides an opportunity to develop new flexible learning environments which have not been possible before. The application of technology does not change how people learn; it changes the way in which they can be taught. Web based learning is used nowadays as another option to face to face education. This exerts pressure on the educators to provide the students with interactive content. The student ability and willingness towards E-Learning plays a major role in the implementation and success of the process. Hence it is of foremost importance to analyze the student's perspective regarding E-Learning at this juncture. An attempt has been made to study the student's knowledge and perception towards E-Learning in this study.

[1]. Adler, R. W., Milne, M. J. &Stablein, R.. (2001). Situated motivation: An empirical test in an accounting class. Canadian Journal of Administrative Sciences, 18(2), 101-116.
[2]. Allen, I., & Seaman, J. (2003).Sizing the opportunity: The quality and extent of onlineeducation in the United States, 2002-2003. Needham, MA: Sloan.

Abstract: Women play significant roles in our society but when it comes to business, traditional businesses in India are male dominated. Moreover, while taking care of home and hearth, fulfilling the dreams of owing a business is a challenge for women entrepreneurs. E-commerce, which suits almost all type of businesses, is becoming the biggest platform to fulfill their dreams. Information technology is giving women freedom to work the comfort of their own work schedule. Therefore, to reap the benefits of new discusses various challenges faced by women who want to use online platform to start, grow and sustain their business. It's also described available opportunities to encourage women to use an online platform for writing their success story..........

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Abstract: Financial services is the fastest growing with a significant potential of growth in emerging countries. The book is a comprehensive guide for students of financial services. It covers latest updates, providing a wide range of global practices, case studies, and well developed pedagogical features. The author presents substantive ways to apply marketing practices to the financial services industry. The book is divided into 20 chapters. Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks – 2009 and 2011 Received (in revised form): 1st November 2013 Gavin Lees has considerable marketing and management experience..........

[1]. Www.Google.Com
[2]. Indian Journal Of Marketing
[3]. Marketing Managem.

Abstract: The government made a paradigm shift in the economic policy by adopting the process of liberalization, privatization, and globalization at the end of the previous decade. IRDA was set up as regulatory body and the private sectored was allowed entry both in general and life insurance sector in India. Due to this impact, the private players came up with new and innovative marketing strategies. Due to these efforts of the private players, the benefits which LIC was enjoying due to its monopoly in the market were taken away, and it had to face tough competition to retain its market share. To fight this competition, LIC had to leave its traditional track and bring changes in its working. It has been widely accepted that the human resource of an organization are the try towards success. The present research paper throws light on the change which LIC brought in its HRM policies due to the impact of the private insurance players. The changes brought by LIC in the agent recruitment, training, performance management system, and learning and development activities have been discussed in the present paper.

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Abstract: In the present times business have a lot of stakeholders, but the internal stakeholder that is the employees are the most important stakeholder as they are the deciding factor and determine the direction and level of success business attrains, especially in a knowledge economy where services are high in detyermind a higher satisfaction level of an employee does not gurantee high level performance but is desirable for organization to remain competitive in business some organizations haveproactively and few wwith the rapit development of ne-commerce and significant rise of the virtual networked organizations have complled HR professionals to sail in the digital world and offer services on a electronic platform resulting in the emergence of the electronic human resource management E-HRM is an integration of information abnd communication technology and HRmechanisam, content and process to provide service to stakeholders to measure thbe present level of e-hrm attributes and alsio examine a defence based on employes demographic variables and increase internal stakeholders sataisfication was questionaries foprmulated and response sought form operatives, supervisors and managers of selected Indian organization regression analysis were used and respectively asa statictical tool of measuremernt in the present study.

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Abstract: In Marketing Management, the term Go-To-Market strategy refers to the set of integrated tactics which a company will use to connect with its customers/business and the organizational processes it develops (such as pricing and contracting) to guide customer interactions from initial contact through fulfillment. GTM is frequently associated with the product launches, and it explores the specific steps that the company will focus towards the customer's expectations in an existing product. GTM strategy focused on how the organization put offerings into the market and how they reach market penetration, making revenue and profitability expectations.

Key words: Marketing, Customers Behavior, Etc.

[1]. Kothari C.R. "Research Methodology-Methods and Techniques", Second edition. (2004) New Age International Publishers, New Delhi, 2004
Online Resources
[2]. http://www.Cococolaindia.co.in/

Abstract: Industrialization roughly the globe has set off the recognition of regularly expanding needs and requests of the populace and it has turned out to be representative of success and improvement of an economy. Then again, it has brought about the misuse of the regular habitat, which thusly has aggravated the natural parity. The aggravation in biological parity has antagonistically influenced the human and its encompassing condition. The later mechanical fiascos and cataclysmic event that happened over the most recent three decades were straightforwardly or in a roundabout way connected with the uneven industrialization. This thus has raised a significant issue of natural assurance among hippies, government and association from everywhere throughout the world. Ecological manageability what's more, supportable improvements have turned into the significant plan in the global network. The principle goal of this paper is to profoundly see how Indian banks are reacting to natural disturbance what's more, to give a review of their activity in perspective on Go Green financial selection and its points of interest.

Key words: Climate transform, Green banking, industrialization, Environmental sustainability

[1]. Meena, R. (2014). Green Banking: As Initiative for Sustainable Development. Global Journal of Management and Business Studies, 4(10), pp 1181-87.
[2]. Nath, V., Nayak, N. &Goel , A. (2014). Green Banking Practices – A Review.International Journal of research In Business Management, Vol.2, No. 4, PP 45-72.
[3]. Sharma, N. et al. (2014). A Study on Customer's Awareness on green Banking Initiatives In Selected Public & Private Sector Banks with Special Reference to Mumbai. IOSR Journal of Economics & Finance, PP 28-45.
[4]. Singh, K. (2011).Innovated Technology in Banking Services. Journal of Internet Banking and Commerce, 17(2), pp 1-15.
[5]. Sudhalakshmi, K. and Chinnadorai, K. M. (2014).Green Banking Practices in Indian Banks. International Journal of Management and Commerce Innovations, 2(1), pp 242-245.

Abstract:In the contemporary world, management is imperative for the administration of business concerns, public undertakings and service sectorsto effectively and efficiently utilizethe available resources more optimizing manner.'Management' term used during the 16th-17th century which is derived from Latin 'Manus', Italian 'Manegiare' and French 'Mesnagement', 'Menagement'. All the terms are preceded "Management' implied control over others, especially manual workers, in order to get things done and decide about how to use available resources

[1]. Jayanthi Rajan and Saani Khalil, (2007), Application of Knowledge Managemetn in Management Education: Conceptual Framework, Journal of Theoretical Applied Information Terchnology, Vol: 1, No: 3, Pp.15-25.
[2]. Meenakshi Malhotra and Sonia Mangla, (2013), Redefining Management Education for New Age Leaders, Quality of Management Education- The Challenge of Changing Scenario, Deep and Deep Publication. Pvt. Ltd, New Delhi, Pp. 242-251.
[3]. Nagendra Kumar Jha, R. N. Mishra et. al, Challenges before Management Education in a Global Scenario, Ninth AIMS International Conference on Management, January 1-4, 2012, pp. 413-418.
[4]. S L Rao, The Future of Management Education-Challenges and Opportunities, Annual Convention of Association of Indian Management Schools, Delhi, August 27, 2010, pp. 1-6.
[5]. Sanchita& M. M. Goe, Challenges & Opportunities in Management Education in India, Viewpoint, Vol. 3, No. 1, January-June 2012, pp. 46-49.

Abstract: The Electronic commerce are both technological (under the tremendous pressure of innovation) oriented and business. This paper will highlight some guidelines for companies who are entering into E-commerce to create an E-commerce strategy Advantage of have an E-commerce presence to revise their existing strategy. E-Commerce is now seen as a reality for many businesses and a normal part of a business plan. The immediate benefits, in terms of cost savings, efficiencies and enhanced profitability are clear at every stage in the supply chain. Adopting e-business is no longer a competitive advantage, but a normal business process, without which an enterprise is unlikely to survive in the New economy companies built up and many companies going into E-commerce however now.........

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