IOSR Journal of Business and Management (IOSR-JBM)

Volume 15 - Issue 3

Paper Type : Research Paper
Title : Intrinsic Value A Base to Pick Scrip
Country : India
Authors : Haritha, Ravi V., Dr. O. Ravisankar
: 10.9790/487X-1530105      logo

Abstract: Investment means sacrificing some money value in the present with the expectation of making gains in the future. Every investor is interested in knowing the appropriate timing for investment, as well as the best avenue for investment. For investing the surplus money, the investor should be willing to pay the certain value for the stock. To know about the real value of the stock is not easy for the investor. At a same time, it is not so easy to find out the real worth for the company stock. Certain analysis can be used to select the stock for investment, like Fundamental analysis and Technical analysis. Thus, this research work is done for facilitating the investor to know about the worth able value of the stock for investment. This research paper is aims to arrive at the intrinsic value of shares.

Keywords: Dividend per share, D/P ratio, Price Earning ratio, Intrinsic value, Fundamental Analysis.

[5]. Investment Analysis & Portfolio Management, 4th Edition, 2008, Prasanna Chandra, Himalaya Publishers.

Paper Type : Research Paper
Title : Emotional Advertisement the Altering Realm of Integrated Marketing Communication
Country : India
Authors : Mrs. Athira Keerthi R., Mr. Pradeep S., Mr.Prabhakar K.
: 10.9790/487X-1530608      logo

Abstract: Operating a business without advertisement is just like "winking at a beautiful girl in the dark" where we know what we are doing but she doesn't know anything. The actual enormous advertisement of all time has captured the emotional instant, has wrapped their brands in the words and images of that emotional moment and their served that package up for sale to those alike emotions. The cost efficiency becomes the driven force of increasing wealth in the Indian context through integrated marketing communication. The diversified cultural practices of Indians are creating opportunities for the corporate to take on emotional advertisement to communicate. The primary objective of the research is to understand the concept of integrated marketing communication, emotional advertisement and its impact on purchaser behavior.

Keywords: Advertisement, Cost efficiency, Diversified cultural practice, Emotional, Purchaser behavior.


Paper Type : Research Paper
Title : Women Entrepreneur In India
Country : India
Authors : Ms. Yogita Sharma
: 10.9790/487X-1530914      logo

Abstract: Entrepreneurs play a key role in any economy. These are the people who have the skills and initiative necessary to take good new ideas to market and make the right decisions to make the idea profitable. The reward for the risks taken is the potential economic profits the entrepreneur could earn. Technically, a "women entrepreneur" is any women who organizes and manages any enterprise, usually with considerable initiative and risk. However, quite often the term "women-owned business" is used relative to government contracting. In this instance, the entrepreneur (a woman) owns (more than 50%), controls and runs the enterprise. Data has been collected from number of articles, books, periodicals and websites. The present study has been an attempt to generate awareness and to understand meaning, rationale for diversification. An extensive literature review is done on women entrepreneur. At the end some major problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs, factors influencing women entrepreneurship and steps taken by the government for upliftment of Indian women entrepreneurs.

Keywords: Meaning of women entrepreneur, rationale for diversification, problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs ,factors influencing women entrepreneurship, steps taken by the Indian government

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[2]. Cohoon, J. McGrath, Wadhwa, Vivek & Mitchell Lesa, (2010), The Anatomy of an Entrepreneur- Are Successful Women Entrepreneurs Different From Men? Kauffman, The foundation of entrepreneurship.
[3]. Women Entrepreneurship Development in India,
[4]. Hackler, Darrene; Harpel, Ellen and Mayer, Heike, (2008), "Human Capital and Women‟s Business Ownership", Arlington, Office of Advocacy U.S. Small Business Administration, August 2006, VA 22201 [74], No. 323.
[5]. Singh, Surinder Pal, (2008), An Insight Into The Emergence Of Women-owned Businesses As An Economic Force In India, presented at Special Conference of the Strategic Management Society, December 12-14, 2008, Indian School of Business, Hyderabad
[6]. Tambunan, Tulus, (2009), Women entrepreneurship in Asian developing countries: Their development and main constraints, Journal of Development and Agricultural Economics Vol. 1(2), Page No. 027-040.the glass ceiling. Thousand Oaks, CA: Sage.
[8]. A Reflection of the India women in Entrepreneurial World
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Paper Type : Research Paper
Title : The Attitude, motivation influence people's buying Luxury goods: A survey of Chinese in China
Country : China
Authors : JI YI; Meng Fang Yuan; Suresh Kumah
: 10.9790/487X-1531524      logo

Abstract: Despite recent global economic downturns around the world, but Luxury goods still the popularity as some of the most popular products in the world. Now-days, more and more people know about Luxury goods and interested with Luxury goods. China has become the largest Luxury goods purchaser market. From the report 2013 it shows that Chinese people have buy 25% of the Luxury goods in the world(Husband, P,2010). Luxury goods to be researched in my report were only included expensive accessory which are watches, bags, shoes, apparel, perfumers and so on. This article discussion about the facts that the attitude, motivation influence Chinese people buying Luxury goods. However, there mainly are three luxury consumer groups in China: the rich flaunting fortune and manifesting identity, the young people gaining a sense of satisfaction and the bribers for mutual collusion and commercially "hidden rules."( Wood, Zoe,2011) With the rapid development of national economy and the enhancement of the purchasing power, the luxury consumption Chinese people also got a certain development. The consumer perception of the people to the luxury goods needs to be guided and showing off the wealth to prove their self-esteem shows a lack of intrinsic value.

Keywords: Luxury Goods, customer Psychology, buying behavior, buying motivation.

[1] Alexander, P., Ryan, R., &Deci, E. (January 01, 2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology, 25, 1.


[3] Chadha, R., & Husband, P. (2010). The cult of the luxury brand: Inside Asia's love   affair with luxury. London: Nicholas Brealey International.

[4] Charles EdouardBouee.(2012) A brand awareness upgrade “Welcoming a new era in the Chinese luxury market”

[5] "China revises 2007 GDP growth rate to 13%". Xinhuanet. 2009-01-15. Retrieved 2009-01-15.

[6] Copper, Donald R & Schindler Pamela, S. (2006), Business Research Methods, The McGraw-Hill Companies.

[7] Nstructional Conversations in Native American Classrooms (1994). Center for Applied Linguistics: Online Digests (5).

[8] Park, Jung-Dong (2004). The Special Economic Zones of China and Their Impact on Its Economic Development. Greenwood Press.

[9] Roland Berger - Chinese consumers report – Luxury; A brand awareness upgrade. Welcoming a new era in the Chinese luxury market, October 2012.

[10] The Boston Consulting - The Age of the Affluent Group, November 2012.

Paper Type : Research Paper
Title : Factors Affecting Profitability of Fish Farming Under Economic Stimulus Programme in Tigania East District, Meru County, Kenya
Country : Kenya
Authors : Kimathi Antoney Njagi, Ibuathu Charles Njati, Guyo Huka S.
: 10.9790/487X-1532536      logo

Abstract: The purpose of this study was to investigate factors affecting profitability of fish farming under Economic Stimulus Programme in Tigania East District of Meru County, Kenya. In 2010, Economic Stimulus Programme was initiated by the Government of Kenya with the aim of encouraging fish farming in the region. The government spent more than 8 millions in fish farming in the district. The study was set to determine the influence of marketing on profitability of fish farming in Tigania East, establish the importance of related extension services on fish farming; determine the host's community cultural practises that influence fish farming and explore ways in which pond management skills influences fish farming.

Keywords: Economic stimulus, Marketing, Extension services, Management skills.

[1]. Abila, R. (2003). Fish trade and food security: Are they Reconcilable in Lake Victoria? Nairobi, Kenya: Kenya Marine Fisheries.
[2]. Al-Ahram (2010). 20 Million Fingerlings of Nile Tilapia injected in Lake Nasser, Cairo, Egypt
[3]. Aloo-Obudho, P. A. (2010). Contribution of the Fisheries Sector towards Food Security and poverty alleviation in Kenya. Tropentag: World Food System – A contribution from Europe.
[4]. Brummer, R. E., & Williams, M. J. (2000). The evolution of aquaculture in African rural and economic development. Ecological Economics, 193-203.
[5]. Bushong, J. Gregory, and John C. Talbott. "An Application of the Theory of Constraints." CPA Journal, April 1999.
[6]. Chandran F. (2004) research methodology, methods and technique, New Delhi,New age International ( P) Limited
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[8]. SDey M., Briones Mand Ahmed.M (2005)., Disaggregated analysis of fish supply, demand and trade in Asia: Baseline model and estimated strategy. Aquaculture Economics& Management, 9: 113- 139, 2005
[9]. FAO (2003) Review of the state of world fishery resources. Rome: FAO Fisheries.
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Paper Type : Research Paper
Title : Motivational Factors
Country : India
Authors : Sapna Singh, Deepak Kumar
: 10.9790/487X-1533739      logo

Abstract: As in my opinion each employee is different rather each individual is different. In this paper I have categorized employees in three parts according to their needs and behavior and have set different motivational factors for each type. Like American psychologist, Abraham Maslow gave his Hierarchy of needs model, he has suggested that human has five level of needs. Given below is the pyramid of needs by Maslow: Maslow argued that people try to satisfy their lower order needs before their higher level needs [2]. Therefore, each employee falls in different level of needs in my opinion and needs are responsible for different behavior and attributes of employees and thus leader has to act differently in order to meet individual's needs. Therefore, the motivational factors for different employees should be different. I have emphasized on the fact that different set of motivational factors work for different employee in this paper and categorized employees in three different types but I would also like to emphasize on the fact that leader should not differentiate between his employees as clearly stated in Equity theory of motivation, developed in the early 1960's by J. Stacey Adams, motivation can be affected through an individual's perception of fair treatment in social exchanges.

[2]. Management Principles 2nd edition by PJ Smit & GJ DE JCronje (page 293 and page 279)
[4]. HRM in SA (second edition) by Grobler, Warnich, Carrel and Hatfied (pg 105)
[8]. Introduction to Human Resources Management by Marius Meyer & Monica Kristen.(page101 and page 103)

Paper Type : Research Paper
Title : Assessment of the Impacts of Foreign Direct Investment and Interest Rate on the Growth of Nigerian Economy
Country : Nigeria
Authors : Mukolu M. O., Otalu J. A., Awosusi C. T.
: 10.9790/487X-1534044      logo

Abstract: The study investigated the impact of foreign direct investment in Nigeria. The study employs the cointegration ad error correction mechanism to verify the nature of long run and short run relationship between growth of Nigeria and foreign direct investment. The result indicates that foreign direct investment has both long run and short run significant impacts on the growth of Nigeria. However, among all the variables used exchange rate also proved to have a short run significant impact on the growth of Nigeria and the relationship indicates that currency appreciation might not promote the growth of Nigeria at least in the short run. The policy implication is that efforts to stimulate growth of Nigeria through FDI should be supported with exchange rate policy that will make naira to be over-valued as this may squeeze out the tradable sector of the economy.

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Paper Type : Research Paper
Title : Social Reporting By Indian Banks and Foreign Banks- A Comparative Analysis
Country : India
Authors : Pallavi Sethi
: 10.9790/487X-1534553      logo

Abstract: The study provides the level of corporate social responsibility disclosure of the Indian Banking Sector. The purpose of this paper is to investigate the corporate social responsibility (CSR) reporting information of Indian Banks in public as well as private sector as well as foreign banks operating in India and explores the potential effects of financial characteristics on CSR disclosure.The annual reports of all the banks for the year 2009-2010 are examined to analyse the banks' CSR reporting practice. An index comprising of 27 indicators is prepared and each bank's annual report is analysed for the items under the different categories. If a banking company discloses an item of information in the annual report, then "1" will be awarded and if the item is not disclosed then "0" will be awarded. Thereafter each bank's corporate social responsibility reporting index (CSRRI) is measured. It also considers the impact of three financial characteristics viz. profitability, gearing and size. The multiple regressions were used to measure the impact of financial characteristics on banks' CSR reporting initiatives. The results of the study demonstrate that though voluntary, overall CSR reporting by Indian Banks are rather moderate. The results also displayed no significant relationship between gearing and CSR reporting in Indian Banks. Profitability and size of the bank have been found to have significant impact on the CSR reporting. Whereas in case of foreign banks all the factors have a role to play. The study is the primary to investigate CSR reporting practices coupled with the impact of financial characteristics in the specific context of banking sectors in the developing country such as India.

Keywords: Social Reporting, Corporate Social Responsibility, Financial Characteristics, CSRRI.

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