Abstract:The selection of the most appropriated external technological acquisition mode for a specific
technological innovation is one of the important strategic decision-makings. To solve the complicated decision
making problem, this study aims (i) to identify the multi-attribute criteria which influenced the selection of the
external technological innovation acquisition mode and (ii) to illustrate the comprehensive proposed model by
applying Multi-Criteria Decision Making (MCDM) approach, which was combined of Analytic hierarchy
process (AHP) and Grey Relational Analysis (GRA) methods. The result can provide the prioritization of the
relative important weight of criteria and the final ranking of alternative. This study is expected to effectively
assist the managements or the decision-makers to choose the best appropriated alternatives which matched with
their business objectives. A study case for the Thai technology-based firm was also applied in this article.
Keywords- Analytic hierarchy process, External technological innovation acquisition mode, Grey relational
analysis, Multi-criteria decision-making method.
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