IOSR Journal of Economics and Finance (IOSR-JEF)

International Conference on Innovative Management Strategies

Volume 1

Paper Type : Research Paper
Country : India
Authors : Dr.Vijay Kumar, Nagaraju .Kolla, Dr.ADINARAYANA

Abstract: Success of the Service organization depends on many factors, among them Service Quality is a major factor. But it is somewhat difficult to measure Service Quality Because Of Intangibility, Inconsistence, Inseparability and Non Inventory. Among the measurement models available for measuring service quality SERVQUAL MODEL is more accepted in research and Industry. The main objective of this study is to measure Service Quality (withSERVQUAL) of cellular telecommunication service providers in Andhra Pradesh. For this study Reliability analysis, Factor analysis and paired t- test were employed. This Feed is useful for cellular telecommunication service providers while formulating strategies for Success.
Key words: Service Quality, SERVQUAL MODEL, Reliability analysis, Factor analysis, paired t-test,

[1] Berry, L.L., and A. Parasuraman. "Building a New Academic Field". The case of Service Marketing". Journal of Retailing, Vol.69, Issue 1, 1993, PP : 13-60.
[2] Bryman, A. & Bell, E. (2007). Business research methods. 2nd edition. New
[3] York: Oxford University Press Inc.
[4] Garvin, D. (1988). Managing quality. New York. Macmillan.
[5] Heskert, J. L., Sasser, W. E., & Schlesinger, L. A. (1997). The Service Profit Chain. New York, NY: The Free Press
[6] Parasuraman, A, Berry, L.L. and V. Zeithaml. "Perceived Service Quality as a Customer- based performance measure. An Emperical Investigation of Organizational Barriers using an Extended Service Quality Model". Human Resource Management, Vol.30, Issue 3, PP : 335 – 364, 1991. 83)
[7] Parasuraman, A, V.Zeithaml and L.L. Berry. "A conceptual model of Service Quality and its Implications for Future Research" Journal of Marketing, 49, 4 Fall 1985, PP : 41-50. 84)
[8] Parasuraman .A, L.L. Berry and V.Zeithaml "Understanding Customer expectation of Service" Sloan Management Review, Spring 1991, Vol.32, No.3, PP : 32-39
[9] Salkind, N. J. (2003). Statistics for people who think they hate statistics. 2nd Edition Sage Publications, Inc.

Paper Type : Research Paper
Title : Financial Analysis of Solar Photovoltaic Power plant in India
Country : India
Authors : M. Ganga Prasanna, S. Mahammed Sameer, G. Hemavathi

Abstract: Solar photovoltaic (PV) power systems for both utility as well as roof mount applications growing rapidly in India. Solar power plants in India till date are mostly ground-mounted power plants. Most of the utility scale PV power plants are typically in the scale of 5 MW in size and connected to the electrical grid.
The objective of this study is to present the financial feasibility of 100 KW roof top solar PV power. State of art technology of solar PV modules, power electronics with fixed mounted array is considered for an educational institute. Presently the institute is using utility power and also diesel generator to backup for power outing. Financial analysis has been performed with present system cost based on life cycle cost of energy. Standard financial procedures have been used and the sensitivity parameters studied, mainly focusing on various factors, solar insolation variability at the site, the financial interest rates and operational and maintenance cost. The feasibility analysis results were discussed and presented in the conclusions.
Keywords: Photovoltaic, Financial feasibility, Financial analysis, Insolation variabilit

[1] "India Solar Compass-January 2014", journal published on India Solar Market by Bridge to
[2] "Development of Financial Model of Bankable Feasibility Analysis of a 1MW Rooftop Solar PV Project in India"- a project report by Abhishek Chaudary-under NPTI (National Power Training Institute)-for LAHMEYER INTERNATIONAL.

Paper Type : Research Paper
Country : India
Authors : Marri Sreenivasulu, Dr. Mamilla Rajasekhar

Abstract: Brand loyalty is the consumer‟s emotionally-charged decision to purchase a specific brand again and again. Recent studies focused on loyalty concept in goods as well as services sector. Of late brand loyalty is receiving a great deal of attention in corporate retailing sector. So there is a need for introducing comprehensive brand loyalty model for this retail sector. The present study is taken up with an objective to measure the opinion on the antecedents of brand loyalty such as product quality, price, purchase decision, perceived quality, store environment and design; to assess the customer satisfaction; and to suggest specific steps to improve brand loyalty towards Big Bazaar in Bangalore city is chosen through the judgment sampling method, and 100 samples are considered to pool up the opinions by convenience sampling through a well structured questionnaire. The survey results depicted that brand loyalty towards Big Bazaar is positive and all the six antecedents have the significant effect on customer satisfaction as customer satisfaction is positively associated with brand loyalty. So it is important for a marketing manager to introduce innovative customer loyalty programs for protecting the customers‟ base line for Big Bazaar in Bangalore city.
Keywords: Brand loyalty, customer satisfaction, corporate retailing sector, Big Baz

[1] Valarie A. Zeithml, Mary Jo Bitner, "Services Marketing" International editions 1996 pp. 75-100 and 116,117,123.
[2] David Gilbert, "Retail Marketing Management" Sixth Impression 2009, pp.304-325.
[5] Anderson, Eugene W. and Vikas Mittal (2000), "Strengthening the Satisfaction-Profit
Chain," Journal of Service Research, 3 (2), 107-120.
[6] The Effect of Brand Characteristics on Brand Loyalty- A Study of Cosmetics Products in Peshawar Pakistan by SYEDA FAIZA GILLANI, published by International Review of Basic and Applied Sciences ,June 2013, Vol. 1 Issue.1
[7] Dr.C.N. Sontakki, "Consumer Behaviour" First Edition 2006, pp.280-291.
[8] S.A. Chunawalla, "Contours of Retail Management" second revised edition 2009, pp.162-171.
[9] Journal of Business Research "Antecedents of loyalty" 60(12), pp.1253-1260.
[10] Garvin D.A. (1987) Competing on the eight dimensions of quality, Harvard Business Review Nov-Dec. pp.101-109.

Paper Type : Research Paper
Country : India
Authors : N. Seshadri, Dr.D. Pradeep Kumar, Dr. T. Narayana Reddy

Abstract: In growing economy banks have promised major share of source of money for meeting the numerous obligations of their regulars, patrons and various organizations in day to day marketable environment, though the banks will produce revenue from the business transaction under the kindliness of fluctuations in their operations. The contemporary study attempts to empirically observe the efficiency of PublicandPrivate commercial banks considering interest income to total asset ratio, Total Income to Total asset ratio, Interest expended to Total asset ratio and Total expenditure to total asset ratio taken as input and output for the banks and using non – parametric technique,(Data envelopment analysis) which evaluate efficiency of bank through multiple output and input.
Keywords: Efficiency of Banks,Data envelopment analysis,Public (SBI and Andhra bank) and Private (ICICI Bank and Kotak Mahindra) Commercial Banks

[1] Dr. Anil K. Sharma, Dipasha Sharma Dr. Mukesh K.Barua. "Efficiency and Productivity of Indian Banks: An Application of Data Envelopment Analysis and Tobit Regression. National Conference on Emerging challenges for sustainable Business 2012.
[2] Vinod R.R. Assessing the efficiency of old private sector banks in Kerala, IJRMBSS ISSN No.:2319-6998 I Vol. 1 I Issue 2 I July 2013.
[3] Akamal, M and Mahammad Saleem (2008) Technical Efficiency of the Banking Sector in Pakistan, SBP Research Bulletin, Volume 4, No.1 November, 2008, pp 61-80.
[4] Angadi, V.B. (1983). Measurement of Efficiency in banking industry. Reserve Bank of India Occasional Papers, 4(1): 110-117.
[5] Burger. Andreas and Moormann. Juergen. (2008), "Productivity in banks: myths & truths of the Cost Income Ratio" Banks and Banks System, Volume3, Isuue 4. Pp 2-3.
[6] Bergen, A.N. De Young R., 1997. Problem loans and cost efficiency in commercial banking. Journal of Banking and Finance 21,849-870.
[7] Cooper, W.W., L.M. Seiford, J.Zhu. Data Envelopment Analysis: History, Models and Interpretations. In: W.W. Cooper, L.M. Seiford, J. Zhu (Eds.): Hand book on Data envelopment Analysis // Bosten: Kluwer Academic, 2004.-pp1-39.
[8] Chakrabarthi Rajesh., Chawla. Gaurav. (2005) "Bank Efficiency in India since the Reforms An Assessment " Money and Finance, ICRA Bulletin.
[9] Coelli T.(1995): "Recent developments in frontier modeling and efficiency measurement, Agricultural Economics, Vol 39, pp:219-245.
[10] Dwivedi Amit. Kumar, Charyulu Kumara (2011) "Efficiency of Indian Banking Industry in the Post - Reform Era" W P No. 2011-03-01. Indian Institute of Management, Ahmedabad.

Paper Type : Research Paper
Country : India
Authors : K.V. Narasimha Murthy, S. Ismail

Abstract:Share prices are the most crucial factors in marketing and frequent changes in these prices will occur with respect to time "t". In order to analyse these share prices we require most sophisticated statistical techniques like Stochastic Process (SP), Factor Analysis (FA), and Analysis of Means (ANOM) and so on. In this paper we have considered the analysis of comparing "25‟ different Company shares value in the market. Even though share prices varying independently of each company, there are common factors influencing all the shares in the market. For instance, natural calamities like earthquakes, floods, and draughts and so on. The aim of present paper is to analyse these share prices with respect to such common factors affecting of all shares.
In this paper we have applied a latest statistical tool namely ANOM to analyse the data relevant to the "25‟ shares based on the data collected for the period January-2012 to May-2013. By applying ANOM and graphical representation of results of "25‟ shares are critically analysed and conclusions are drawn based the results and graphs obtained. Similar type of analysis can be applied any company shares under consideration.
Keywords: ANOM Graphical Method, Share Prices (Variable Data), Upper Decision Line (U.D.L.), Central Line (C.L.), Lower Decision Line (L.C.L.), Multiple Comparisons

[1] ENRICK, N.L. (1976). "An Analysis of Means in a Three-Way Factorial". Journal of Quality Technology 8, pp.189-196.
[2] GUIRGUIS, G.H. and TOBIAS, R.D. (2004). "On the Computation of the Distribution for the Analysis of Means". Communications in Statistics-Simulation and Computations 33, pp.861-887..
[3] MASON, R.L.; GUNST, R.F.; and HESS, J.L. (1989). "Statistical Design and Analysis of Experiments". John Wiley & Sons, New York, New York.
[4] NELSON, L.S. (1974). "Factors for the Analysis of Means". Journal of Quality Technology 6, pp. 175-181
[5] NELSON, L.S. (1983a). "Exact Critical Values for Use with the Analysis of Means". Journal of Quality Technology 15, pp.40-44.
[6] NELSON, L.S. (1983b). "Transformations for Attribute Data". Journal of Quality Technology 15, pp.55-56.
[7] OHTA, H. (1981). "A Procedure for Pooling Data by the Analysis of Means". Journal of Quality Technology 13, pp. 115-119.
[8] OTT, E.R. (1967). "Analysis of Means-A Graphical procedure". Industrial Quality Control 24, pp.101-109.
[9] OTT, E.R. and SNEE, R.D. (1973). "Identifying Useful Differences in a Multiple-Head Machine". Journal of Quality Technology 5, pp.47-57.
[10] OTT, E.R. (1975). "Process Quality Control". McGraw-Hill Kogakusha Ltd., Tokyo.

Paper Type : Research Paper
Title : E-Commerce: The Future of Business
Country : India
Authors : K.V. Raaju

Abstract: Electronic Commerce, the e-age of business, is the new form of business communication which is widely gaining acceptance in business circles. There are basically three types of e-commerce B2B, B2C and C2C which is Business to Business, Business to Consumer and Consumer to Consumer. The backbone of E-Commerce is the internet. From a tiny intranet, this has grown into a behemoth. Today internet presents cheap, cost effective, information oriented, widespread, global and one of the best ways to directly interact with the consumers. A successful business example of e-commerce is the American Giant
The internet is a best example of globalization. In the B2B model the exchange is between business to business, though, this is a widely prevalent form of business – but this was the sector that was the worst hit during the dot- com bubble burst. In the business to consumer model, such as online retailers, the companies generally speaking interact directly with the customers, providing goods and services generally free of charge. It could also be a fee based service, the Computer Giant Dell could be a good example for such a type of e-commerce business model, where computers and peripherals are generally sold directly to the consumers, shipped for a minor charge to their doorstep. The Consumer to Consumer model is not strictly as the word means. Simply speaking there could always be an intermediate facilitator. Examples of this type of business include e-bay, where consumers directly log in and sell goods and services to the online market. Another example is sites such as which directly provide e-publishing services. The novelist or writer directly opens an account with the host site paying a tiny commission for every work sold through them. The writer / publisher disinherits the old publishing model, agents and processes circumventing them to reach to the ultimate reader directly.
Any discussion further of the various examples or a detailed analysis is just too large in scope to be discussed further. EDI (Electronic Data Interchange), E-Business, CRM etc., are all further concepts which evolve directly from E-commerce. Some of these we shall look further into further into our discussion. But to put it basically in simple words would be – a better, faster way to do business – e-commerce
Key words: E-Commerce, SAP, CRM, information and communication technologies (ICT)


Paper Type : Research Paper
Title : Marketing Methodology of Solar PV Power Pac
Country : India
Authors : Somasekhar. G, Bharathi.G, and GirijaEureka.M

Abstract: Solar photovoltaic (PV) power system is used for both utility as well as building integrated applications that are growing rapidly in India. Solar power plants in India till date are mostly ground-mounted power plants. It is absolutely pure and clean energy source. The objective of this study is to present the Marketing feasibility of solar PV power system in India for various applications. The market methodology presented in this study is in specific to building integrated systems. State of art technology of solar PV modules, power electronics with fixing mounts for array attachment is considered. Various options customer owned systems, leased systems, and BOOT model finance were studied in detail. The results of thestudy were discussed, best methods identified and presented. Conclusions were drawn identifying the specific areas of marketing for solar PV power systems
keywords: solar power, photovoltaic systems, marketing feasibility

[1] "India Solar Compass-January 2014", journal published on India Solar Market by Bridge to
[2] "World's Highest Off-grid Solar PV Potential in India''- Search and PenetrateInternational Journal of Scientific and Research Publications- P.R. Arora

Paper Type : Research Paper
Title : Additional / Alternative Benchmarks for evaluating Corporate Governance in India
Country : India
Authors : Keerthi Sriya A, Dr. Panatula Murali Krishna, Ashok Prasad

Abstract: Corporate Governance is the set of rules, practices, procedures that administers the functioning of so called corporates viz. business entities, profitable organizations, companies (mandatorily to listed ones). Corporate Governance encompasses all those doings of the corporate that coordinates and integrates interests of several units associated with the corporate viz., creditors, workforces, clienteles and suppliers and simultaneously conforming to the legal and regulatory requirements, apart from meeting environmental and local community needs. Corporate Governance itself has no unified definition and the practice of Corporate Governance is no different. There are innumerous ways of administering Corporate Governance. No two Corporates with in an industry may have comparable practices of Corporate Governance. Hence it is needless to stress the criticality of evaluating the Corporate Governance practices in order to assess the effectiveness of the Corporate as a whole and ascertaining that it is marching ahead in a right direction. Also, the process of evaluation, the benchmarks considered for evaluation should be as reliable as possible. This paper complies few of the existing methods for evaluating Corporate Governance in developed & developing economies viz. Germany & Indonesia respectively and also includes the existing methods in India and suggests few additional or alternative benchmarks that would better suit for evaluating Corporate Governance in India.
Key Words: Corporate Governance, Evaluation of Corporate Governance, Corporate Governance in Germany, Corporate Governance in Indonesia, Corporate Governance in India , Benchmarks for Corporate Governance in India

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[2.] The Legal and Regulatory Framework for Corporate Governance in The Kingdom of Bahrain, April 2009, Research contributed by Ms. Zeenat Al Mansoori, Zeenat Al Mansoori & Associates.
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[9.] Corporate governance: Time for a Metamorphosis‟ The Hindu July 9, 1997
[10.] What does the Market Trust?

Paper Type : Research Paper
Title : An Emperical Study on the Impact of Liberalization In Small Industries in India (With Reference To State Of Andhra Pradesh)
Country : India
Authors : Dr. M.Thyagaraju, Dr. T.Vijaya Kumar, S.Deepthi

Abstract: Liberalization process in various countries has affected business especially in developing countries. Das (2010) observed that country groups like East Asia in the past and China and India in the present have benefited immensely from economic and financial globalization. Rapid growth in these emerging markets is the result of economic and financial globalization. The growing integration of economies and societies around the world has been one of the most hotly debated topics in international economics over the past few years. Rapid growth and poverty reduction in China, India, and other countries that were poor 20 years ago, has been a positive aspect of Liberalization Privatization and Globalization (LPG). But this process has also generated significant international opposition over concerns that it has increased inequality and environmental degradation. India opened up the economy in the early nineties following a major crisis that led by a foreign exchange crunch that dragged the economy close to defaulting on loans (Goyal,2010). Faiz (2009) believed that in the era of liberalization, SAFTA will be operative when there will be free trade between India and Pakistan. Each country has to give most favored nations (MFN) status to each other. It is also important that both countries should remove the barriers of trade such as tariffs and customs duties for normal trade relation

[1.] Das, K. Dilip ((2010), 'Another Perspective of Globalization', Journal of International Trade Law and Policy, 9(1),46-63.
[2.] Faiz, M. Shaikh (2009), Anaysis of bilateral trade liberalization and South Asian Free Trade Agreement(SAFTA) on Pakistan Economy by using CGE model,'Journal of International Trade Law and Policy,8(3), 227-251.
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Paper Type : Research Paper
Country : India
Authors : Dr.N.Gangisetty

Abstract: Microfinance is a banking activity which provides financial assistance/loans to unemployed or individuals and groups as a whole. Micro finance through Self Help Group (SHG) is a powerful and suitable way of reaching financial assistance to the people directly for rural development. Empowerment of women is the main aim of microfinance, which leads to sustainable development of the nation. In this paper, the role of Microfinance in women's empowerment is considered. For this study the following objectives have been framed. 1. To study the functioning of SHGs in Madanapalle Mandal area 2. To know the freedom of the women that they enjoy in SHG 3. To study the problems of women members of SHG 4. To analyze the women empowerment psychologically, sociologically and economically and 5. To offer suggestions for the betterment of women's empowerment. The study is undertaken in rural areas of Madanapalle Mandal. For this study both primary and secondary data is used. Primary data is collected from the respondents through a questionnaire and secondary data is collected from published reports, government publications and reports and other documents, discussions with NGOs and their reports and other documents. The researcher used various statistical tools which required for better analysis and interpretation. Keywords: Microfinance, women empowerment, Self Help groups, Non Governmental Organization.

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[5.] Ranjula Bali Swaina and Fan Yang Wallentin (September 2009) Does microfinance empower women Evidence from self-help groups in India, "International Review of Applied Economics' Vol. 23, No. 5, , 541–55 [6.]

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