ABSTRACT: This study discusses the sustainability of sunflower cultivation at farmer's level in a rice based cropping pattern of Patuakhali district. By simple random sampling 110 sunflower farmers were selected. Validity of the questionnaire was confirmed by a panel of experts. A pretested questionnaire was used for data collection. The data were analyzed by using both descriptive and inferential statistics such as mean, standard deviation, correlation and regression analysis. The results of regression analysis show that variables training experience, innovativeness, and sunflower cultivation knowledge were accounted for 75.5 percent total variation in case of sustainability.
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Keywords: Sustainability, sunflower cultivation, cropping pattern
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