Abstract: This study aims to analyze the influnece of e-WOM, service quality, on customer satisfaction, and customer loyalty. The research conducted in the natural tourism of Blitar Regency. This study examines and analyzes the effects of e-WOM and service quality on satisfaction, reviews and analyzes e-WOM and service quality on loyalty, assesses and analyzes satisfaction with loyalty, reviews and analyzes the e-WOM quality of service on loyalty through satisfaction. Respondents of this study were 123 tourists visiting the underlined tourist destination. Based on the analysis method using Structural Equation Modeling the results of the research indicate that the concern for the consumers, expressing positive feelings, economic incentive and helping the company, support platform contribute significantly to e-WOM. The tangibles, reliability, responsiveness, assurance, empathy contributed significantly............
Keywords: e-WOM, service quality, customer satisfaction, customer loyalty
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