Abstract: Newspapers play an important role in our daily lives. They are considered by many as the 'mirrors' of the world because they provide the masses with critical information on many issues. Despite playing this important role, these publications are now faced with a major challenge – that of being disrupted by the digital economy (Akesson & Thomsen, 2015).
Materials and Methods This study sought to find out the effect digital disruption has had on the Star Media KenyaNewspaper, while also looking at the strategies the publication has put in place to ensure its survival. The study was guided by the following: (a) The changes and challenges posed by digital disruption on the newspaper and how this has affected its operations, (b) The strategies employed by the newspaper to respond to disruption and (c) The effectiveness......
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