IOSR-JBM   Volume-23 ~ Issue-10 ~ Oct. 2021

Abstract: Coronavirus (COVID-19) pandemic caused fear among customers and affected normal life around the globe due to prolonged lockdown. It has disrupted the entire ecosystem of the hospitality industry and also has significant impact on worldwide tourism and hospitality services. Hospitality service providers are trying to attract customers and influence their perceptions by highlighting different safety and hygiene related factors. The hospitality industry needs to focus on a strong positive image of safety and hygiene in the customers' minds and cultivate hospitality service expectations by reducing fear and adversities of COVID19. In this article, we introduce the concept of cleaning orientation, a construct that has become highly relevant in the hospitality industry. We construct cleanliness orientation around three constructs namely cleanliness, hygiene and safety. We then describe this orientation with respect to a case study on 'WeAssure' initiative of ITC Hotels group during the lockdown situation.

Keywords: hospitality services, safety and hygiene, cleanliness orientation, Coronavirus pandemic, use of disinfectant

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[2]. Alonso, A. D., Kok, S. K., Bressan, A., O‟Shea, M., Sakellarios, N., Koresis, A., & Santoni, L. J. (2020). COVID -19, aftermath, impacts, and hospitality firms: An international perspective. International journal of hospitality management, 91, 102654.
[3]. Baum, T., & Hai, N. T. T. (2020). Hospitality, tourism, human rights and the impact of COVID-19. International Journal of Contemporary Hospitality Management.
[4]. Chakraborty, A. (2020), ITC Hotel Launch "we assure‟ Initiative for Healthier Stay, http://timesofindia.indiatimes.com/articleshow/75607138.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=c ppst
[5]. Coronavirus – Impact on Hospitality Industry, https://www.hospitalitynet.org/hottopic/coronavirus

Abstract: Most organization's aim is to realize and uphold great performance. In order to achieve superior performance, organizations have enhanced strategy implementation process and concentrated efforts on strategy implementation imperatives.County governments in Kenya have fallen below expected performance due to challenges like high personnel emoluments,under-performance in own source revenue collection, low absorption of development allocation,high levels of pending bills,and weak budgetary controls.Government regulations are laws and rules prescribed by governments that effectively control the way a business can operate and defines the bounds of legal behaviourthis study sought to establish the moderating effect of government regulation in.....

Keywords: Strategy Implementation, County Government Performance, Government Regulation

[1]. Adeleke, A. Q., Bahaudin, A. Y. &Kamaruddeen, A. M. (2016). Moderating Effect of Regulations on Organizational Factors and Construction Risk Management: A Proposed Framework. International Journal of Economics and Financial Issues, 6(S7) 92-97.
[2]. Allais, M., (2015). "Le proble`me de la planification economique dans uneeconomiecollectiviste‟, Kyklos, Blackwell publishing Ltd., 48–71.
[3]. Basalamah, M. S. I. (2017). The Influence of Motivation, Competence and Individual Characteristics on Performance Clerk (The Study) in the City of Makassar. International Journal of Scientific & Technology Research, 6(12), 148-153.
[4]. Bell, E. & Bryman, A. (2017). The Ethics of Management Research: An Exploratory Content Analysis. British Journal of Management. 18. 63 - 77. 10.1111/j.1467-8551.2006.00487.
[5]. Finch, C. &Omolo, A. (2015). "Building Public Participation in Kenya‟s Devolved Government," World Bank Other Operational Studies 21663, The World Bank

Abstract: This study investigated the effect of gender perception on consumer behavior in the rural environment in Nigeria. This study used a multistage sampling technique, and the sample size was subjected to Yameni formula prediction. The formula suggested a 400-sample size. The 400 questionnaires were distributed among the participants and 379 questionnaires were successfully filled and returned. The study used frequency analysis, descriptive analysis, factor analysis, correlation, and regression analyses. From the findings, it was reported that there is discrimination in buying a product though such discrimination could be on the quality, price, quantity, and brand. It was also found that products produced in the rural areas have the same quality with the products produced in the urban.....

Keywords: Gender Perception, Price Perception, Perceived Value, Quality Perception, and Consumer Behavior.

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[4]. Haron, S. A. (2015). Gender Difference in Consumer Attitude towards Purchasing Made in Malaysia Products. Asian Journal of Social Sciences & Humanities, 4(4), 58-67.
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