Abstract: The Agribusiness sector in Kenya is the backbone of the economy and contributes to about 30% of the annual GDP. However, although the agribusiness sector plays an important role in the economy, and the government is putting great efforts into supporting it, there have been myriad challenges. From the literature reviewed, the impact of strategic thinking on the performance of Agribusiness Companies has not been fully ascertained. Against this scholarly gap, this study sought to investigate the effect of strategic thinking on the performance of agribusiness companies......
Keywords: (Strategic thinking, agribusiness companies, organizational performance).
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