Abstract: The adoption of FASTag, a digital toll payment system introduced by the Government of India, has shown uneven uptake across regions, with Jammu and Kashmir reflecting slower adoption due to infrastructural and behavioral barriers. This study investigates the determinants of FASTag adoption intention using Rogers’ Innovation Diffusion Theory (IDT). A structured questionnaire was administered to 401 vehicle users in J&K, and responses were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) in SmartPLS 4.0. The findings reveal that.......
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