Abstract: Radio has always been part of our lives. It has also been a profitable business since the early days of broadcasting. Today, all sorts of digital devices have combined to create a 'self-media' environment that resituates radio, in the face of new challenges. The study sought to analyse FM listening practices and the exposure to various FM programms among the FM listeners in Karnataka The study is based on systematic survey research method. The research attempts to formulate the problem of analysing FM listeners and their perceptions regarding their listening practices and the exposure.
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