Abstract: Despite several studies on strategic marketing, government policy and firm size have not been used as moderating variables in relation to strategic marketing and performance in Nigeria Insurance industry. Hence, this study investigated investigate the combined moderating effect of government policy and firm size on the relationship between strategic marketing practices and performance of selected Insurance companies in Lagos State, Nigeria. The study adopted cross-sectional survey research design. The total population of the study was 1,980 management staff of the selected insurance companies operating in Lagos State, Nigeria. A sample size of 731 was obtained using Krejcie and Morgan table. Proportionate stratified sampling techniques was adopted to select the respondents. A structured questionnaire was adapted and validated for data collection. Data were analysed using inferential (hierarchical regression) statistics.......
KEY WORDS: Firm Size, Government policy, Performance, Strategic marketing practices.
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