ABSTRACT: Background: With digitization and the spread of smartphones, mobile apps have become significantly more relevant in recent years. Research into the acceptance of mobile apps as a technology often focuses on the application of the Technology Acceptance Model (TAM). Nevertheless, there are some examples in the research that do not apply the TAM and help to identify new factors and thus improve mobile app research.
Materials and Methods: This essay discusses the TAM, as a model that focuses primarily on the technologies themselves. It then presents examples of research results from the context of mobile apps that do not apply the TAM........
Key wards: Technology Research; Mobile Apps; Business Informatics; Consumer Behavior
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