Version-4 (August-2016)
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Paper Type | : | Research Paper |
Title | : | A Study on Consumer Behavior Towards Select Branded Food Items |
Country | : | India |
Authors | : | Mr. Rajiv Vyas || Dr. JK Sharma || Dr. R. B. Sharma |
Abstract: Consumer behavior reflects the totality of consumer decisions with respect to the acquisition, consumption and disposition of goods, services etc. Buying behavior particularly involves collective responses of buyers for selecting, evaluating deciding and post purchase behavior. Buyers' behavior is the study of the human response to services and marketing of product and services. The study is an attempt to understand different aspects of consumer behavior on buying of packaged food products. This study aims to identify the factors which are important while purchasing packaged food products............
Keywords: Consumer behavior, emerging trends, Brands, food items.
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[2]. Del I Hawkins, Roger J Best,Kenneth. A. Coney. & Mukherjee, A. (2007). Consumer Behaviour, Tata McGrawhill.
[3]. Food Labels and influences on Food buying behaviour‖, paper presented at 21st Annual I FAMA World Forum and Symposium on the road to 2050: sustainability as a business opportunity, Frankford Germany, June 20-23, 2011
[4]. Jabir Ali, Sanjeev Kapoor, Jana Kiraman Moorthy,―Buying Behaviour Of Consumers For Food Products In An Emerging Economy‖, British Food Journal, Vol. 112, issue 2, pp 109-124, 2010
[5]. K. Bhaskar, K.Kamaraj and R. Arunmozhi,‖A study on instant food products buying behaviour of consumers' in Cuddalore district‖, Indian Streams Research Journal, Vol. 2, issue 12, January 2013.
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Paper Type | : | Research Paper |
Title | : | Driving Online Traffic by Using QR (Quick Response) Code |
Country | : | India |
Authors | : | Harshini C S || Dr. Sathyanarayana S |
Abstract: For many businesses, traditional print and publishing media (newspapers and magazines) remains one of the most important channels of marketing to consumers. Quick Response (QR) Code is a cost-effective marketing tool to engage consumers with online content and removes complexities of marketing messages. It is easy to generate, scan or print very easily and facilitate the user to get connected with messages, emails, SMS, websites etc. With marketers and advertisers increasingly using QR Codes in their promotion, consumers are also growing aware of what they are and how to scan them............
Keywords: Advertisements, Quick Response (QR) Codes, 2D codes, Newspaper, Online, Consumers
[1] Bauer, H.H., Reichardt, T., Barnes, S.J. and Neumann, N.M. (2005), "Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study", Journal of Electronic Commerce Research, Vol. 6, pp. 181-192
[2] Beschizza, F. (2009), "Managing Mobile Marketing and Advertising Campaigns", COI,
[3] Bisel, J. (2011), "Mobile Marketing and QR Codes", Hudson Valley Business Journal, September Issue, p. 21
[4] Cummings, S. (2011), "Why the QR code is Failing", iMedia, [online] at: www.imediaconnection. com/content/30267.asp (accessed January 12, 2012)
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Paper Type | : | Research Paper |
Title | : | Factors influencing to Preference of Fast Food Restaurants |
Country | : | India |
Authors | : | Dr.P.Deivanai M.Com., MBA., M.Phil., Ph.D., |
Abstract: Fast food concepts developed rapidly in last few years in Tamil Nadu. The trend is radically changing the way people eat in India. . Currently, market growth is increasing by the rising young population, working women, hectic schedules and increasing disposable income of the middle-class households.The study has analysis that through customers purchase intention and its continuity depend on satisfaction level of customer towards fast food products..............
Keywords: Consumer, Fast food, Factors, Households, Intention
[1]. Anderson, E.W., et.al.,A customer satisfaction research prospectus, R.T., Oliver,R.L (Eds).Service Quality: New Directions in Theory and Practice, (1994) P. 241-68
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[4]. Banumathy, S .et.al., Analysis of brand preference of soft drinks in the global environment. Ind. J. Marketing, 36 (6) : (2006), P. 12-16.
[5]. F.M. Bass et.al, "An Attitude Model for the Study of Brand Preference", Journal of Marketing Research, Vol . 9, (February 1972).
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Paper Type | : | Research Paper |
Title | : | Performance Measurement And Management in the Upstream Oil And Gas Sector |
Country | : | Nigeria |
Authors | : | Musa Yelwa Abubakar || Sunusi Sa'ad Ahmad || Nasiru Abdulsalam Kaoje || Mohammed Abdulazeez |
Abstract: The concept of performance measurement and management (PMM) has gained a wide publicity among the International Oil and Gas Companies. Recent years have witnessed transformation from traditional financial PMM to a more sophisticated approach that encompasses both financial and non-financial aspects of a business. This paper is aimed at measuring the financial performance of International Oil Companies (IOCs) and assessing whether the performance is being improved over the three years covered. Data Envelopment Analysis (DEA) is used to develop a model using principles of Linear Programming............
Keywords: Performance Measurement, Performance Management, Oil and Gas Industry
[1]. Pock, T., Westlund, A., & Fahrni, F, Gaining bilateral benefit through holistic performance management and reporting. Total Quality Management Journal , 15 (5-6), 2004, 557-567.
[2]. Santos, M. F., Lucianetti, L., & Bourne, M, Contemporary performance measurement systems: a review of their consequences and a framework for research. Management Accounting Research Journal , 23, 2012, 79-119.
[3]. Anthes, G. H, Balanced Scorecard. Computer World Journal , 37 (7), 2003, 34.
[4]. Wright, C., & Gallun, R. A, (2008). Fundamentals of Oil and Gas Accounting (5th ed. PennWell. 2008).
[5]. Crane, L. M. (2007, July 19). Measuring Financial Performance: A Critical Key to Managing Risk. Retrieved July 23, 2012, from https://www.msu.edu/user/steind/financial_measures.pdf
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Paper Type | : | Research Paper |
Title | : | Analysing the Gap Between the Existing And Expected Management Information System in Educational Institutions |
Country | : | India |
Authors | : | Rubina Ashmi || Ravichandran |
Abstract: With the advent of major changes in the education systems of the country and the technology nvolved in managing higher educational institutions, a critical study on the management information systems in higher educational institutions like colleges has become important and hence the need for this study has risen. In the 1960's and 1970's,there were new studies that tried to reform the educational systems in order to change the social and economic concepts1.Management Information System has undergone many changes from the techno-centric type to a better-balanced technology in terms of social, management and organizational focus
Keywords: E-Management Information System, Academic Institutions Management System, Management Information System, International Institute of Educational Planning, Decision Support System
[1]. Brickman, W., 1973. Comparative Education: Concept, Research and Application.Norwood Editions, Norwood (Pennsylvania).
[2]. Baskerville, R. L., & Myers, M. D. (2002). Information systems as a reference discipline.MIS Quarterly,26(1), 1–14.
[3]. Andrzej Sobczak, Daniel M. Berry,"Distributed priority ranking of strategic preliminary requirementsfor management information systems in economic organizations",Information and Software Technology 49 (2007) 960–984
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[5]. Lucas, H. C. (1975). Performance and the use of an information system.Management Science,21(8), 908–919.
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Paper Type | : | Research Paper |
Title | : | Internationalization Propensity of Small Scale Enterprises in Kampala, Uganda |
Country | : | Uganda |
Authors | : | Olutayo K. Osunsan || Susan Busingye || Rachael Ritah Mpora || Michael Timbirimu |
Abstract: This paper unequivocally focuses on the question of "how" (mode of entry), rather than "when" (timing of market entry) or "where" (location) to enter a foreign market. Therefore sought to explore how (mode of entry) and the levels of internationalization among selected small scale enterprises in Kampala, Uganda. In so doing it identifies the propensity of small scale enterprises to internationalize in the context of Kampala, Uganda. Data was collected through self-administered questionnaire and a total of 409 responds were received. The findings revealed that the mode of entry/internationalization is dominantly sporadic............
Keywords: Entry Mode, Internationalization, Exporting, Small Business, Kampala, Uganda. JEL: M10, M16, L21, L26
[1]. Abdullah, N.A.H. & Zain, S. N. (2011). The internationalization theory and Malaysian small medium enterprises (SMEs). International Journal of Trade, Economics and Finance, 2 (4), 318 322.
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[3]. Akkaya M. Fatih, (2002). Global Marketing Strategies Republic of Turkey Ministry of Economy. Retrieved from http://www.ekonomi.gov.tr/upload/BF09AE98-D8D3-8566 4520B0D124E5614D/Fatih_Akkaya.pdf
[4]. Amin, M.E. (2003). Social Science Research: Conception, Methodology and Analysis. Kampala: Makarere University Printery
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Paper Type | : | Research Paper |
Title | : | The Notion of Reputation Risk: A Theoretical Survey |
Country | : | Turkey |
Authors | : | Prof. Dr. Celil Koparal || Volkan Yüncü |
Abstract: Dictionaries define reputation as the quality or skills of a person or organization, as judged by the public at large, or recognition of character or ability. Corporate reputation as a technical term, on the other hand, has received remarkable attention both in the managerial and quite a few other academic disciplines. Within this scientific scope, the notion of reputation is conceptualized as an important asset or liability bestowed upon a corporation by its stakeholders or perceptual representation of a company's past actions and future prospects that describes the firm's overall appeal to all of its key constituents.............
Keywords: Corporate Reputation, Reputation Risk, Reputation Management
[1]. Burke, R.J.; Martin, G.; Cooper, C.(2011). CorporateReputation:Managing Opportunities and Threats.Surrey: Gower Publishing
[2]. Caywood, C.L. (2013). Corporate Reputation and the Discipline of Marketing Communication. The Handbook of Communication and Corporate Reputation. (Carroll,C.E). West Sussex: John&Sons. 94-103.
[3]. Chatman, J.A. and Jehn, K.A. (1994) Assessing the relationship between industry characteristics and organizational culture: How different can you be? Academy of Management Journal, 37, 522.
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Paper Type | : | Research Paper |
Title | : | Assessment of the Effective total quality management on performance at selective colleges in Tigray regional administrative State, Ethiopia |
Country | : | Ethiopia |
Authors | : | Gezae Hailu Fissuh || Yemane Hailu Fissuh || Zaid Negash || Haftom Girmay |
Abstract: Background: This study attempted to fill a gap in the literature regarding the study of relationships among specific variables, or building blocks, associated with TQM and their use within selective TVET colleges of Tigray state particularly, the eastern zone of Tigray. The study was focused on the TQM and some measuring constructs of TQM. TQM is one of management system like QFD, Six Sigma, ISO 9001, the MBNQA, CQI, Strategic Planning, and the BSC; those are often met with skepticism among leaders of higher educations............
Keywords: Total quality management, Performance, Product/service Quality, Satisfaction, Binary logistics regression, multiple linear regressions
[1]. Abu nabaa, A., &Massad, F. (2000). Total quality management in educational Institutions. Journal of Manama, 5, 10-25.
[2]. Agresti, A. (1990). Categorical Data Analysis. New York: Wiley.
[3]. Ahire, L.S., Golhar, D.Y., & Waller, M.A. (1996). Development and validation of TQM implementation constructs. Decision Sciences, 27, 23–56.
[4]. Al-gmeez, N. (2004). The exactest of applying standards of (TQM) at the ministry of higher education in Saudi Arabia from the perspective of managers and heads of departments. Unpublished MA thesis, Yarmouk University, Irbid, Jordan.
[5]. Ali. M. and Shastri. R. K. (2010). Implementation of Total Quality Management in higher education.Asian Journal of Business Management, 2 (1], pp. 9-16.
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Paper Type | : | Research Paper |
Title | : | Influence of Supplier Prequalification Criteria on Procurement Performance at Kenya Rural Roads Authority in the County Government of Nyamira |
Country | : | Kenya. |
Authors | : | Kenneth Mwangi Mbuchi || Dr. Josphat Kwasira |
Abstract: Prequalification of suppliers is a critical stage in the procurement process because it helps an organization to identify potential supplier who could be called upon to provide goods and services. If not well done, the procuring entity would result in having to contract the wrong individuals or companies to supply goods services and works. It is also costly to have every procurement assignment to go through the entire process of advertisement and evaluation of suppliers. Working with a leaner group of suppliers would be both time saving and cost effective. All public procuring entities undertake supplier prequalification every year or every two years as per the public procurement and asset disposal act, however, it is not known how this impacts on performance of the procurement function............
Keywords: Contractual Capacity, Community Support, Technical Competency, Procurement Performance.
[1]. Amin, A. (2012). Electronic Procurement and Organizational Performance Among Commercial State Corporations. Interdisciplinary Journal of Contemporary Research in Business, 3(4), 10–16.
[2]. Boraya, N. (2013). Collaborative Public Procurement and Performance Among State Corporations in Kenya. Journal of Business and Management, 1(1), 29–32.
[3]. Chirchir, N. (2013). The Implementation of the Public Procurement and Disposal ACT, 2005; A Case of Public Secondary Schools in Nairobui County, Kenya. International Review of Management and Business Research, 1(2), 37–42.
[4]. Dobi, B. (2012). Factors Influencing Adoption of Monitoring and Evaluation System for Project Management Among NGOs in Rarieda District, Siaya County, Kenya. Journal of Sustainable Development in Africa, 2(3), 25–30.
[5]. Fathi, J. (2013). Corporate governance and the level of financial disclosure by Tunisian firm. Journal of Business Studies Quarterly, 4(3), 95–111.
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Paper Type | : | Research Paper |
Title | : | Employers' Feedback on the Competencies of MBA Graduates based on Curriculum and Student Outcomes |
Country | : | Philippines |
Authors | : | Hadge A. Encio || Maribeth G. Buenviaje || Rey Fernan G. Refozar || Jake M. Laguador |
Abstract: This study aims to determine the feedback of the immediate superiors or employers of the Master in Business Administration (MBA) graduates in terms of their competence when considered the curriculum and student outcomes of the MBA program as measuring tool. Descriptive type of research was utilized in the study. Findings revealed that research skill is one of the competencies which obtained the least score on the job performance of the graduates. Employers observed that the MBA graduates utilized appropriate application of technologies in bringing outputs to the customers and other stakeholders as course application of the current trends in Information technology............
Keywords: Business administration, competencies, , curriculum, student outcomes
[1] J. M. Laguador and L. R. Ramos, Industry-partners' preferences for graduates: Input on curriculum development. Journal of Education and Literature, 1(1), 2014, 1-8.
[2] C. I. Dotong, School–Related Factors in the Development of Graduates' Competencies towards Employability. Journal of Education and Literature, 2(1), 2014, 28-36.
[3] L. P. Macatangay, Tracer Study of BSCS Graduates of Lyceum of The Philippines University from 2004-2009. Academic Research International, 4(5), 2013, 361.
[4] M. G. Buenviaje, H. A. Encio, R. F. G. Refozar, A. Anuran, N. C. Camello, J. M. Laguador, Employability and Skills of MBA Graduates from Literature Review as Input to Student Development Program, Journal of Research in Business and Management, 4(5), 2016, 16-21.
[5] A. B. Aquino, C. O. Del Mundo and G. R. Quizon, Employers' Feedbacks on the Performance of Teacher Education Graduates. Asia Pacific Journal of Multidisciplinary Research, 3(4), 2015.
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Paper Type | : | Research Paper |
Title | : | Effectiveness of School Administrators' Leadership Skills and Behaviors and their School Performance in Area III Leyte Division, Philippines |
Country | : | Philippines |
Authors | : | Vilma S. Pricellas || ,Roland A. Niez || Reggie N. Nierra || Allan Paul U. Tubis |
Abstract: This study aimed to determine the leadership skills and behaviors of school administrators and their school performance in Area III Leyte Division. It employed the descriptive-correlational research method as the main technique of the study. As to the profile of school administrators, majority were old-age, more than half were female, nearly eighty percent were married, a bigger number were master's degree holders, a little more than one-half occupied Principal 1 position, mostly availed only local and regional trainings/seminars and a great majority of them had served more than 9 years. Looking on the aspect of leadership skills, the school administrators were highly effective in all areas such as setting instructional direction, teamwork, sensitivity, judgment, results orientation, oral communication, written communication, developing others, understanding own strengths and weaknesses............
Keywords: School administrator, leadership skills, leadership behavior, school performance.
[1] Baltazar, Jose D. et. al. (2004). Management in the Philippine setting, National Book Store
[2] Blasé, J. (2001). Empowering teachers: What successful principals do (2nd Ed). Thousand Oaks, CA: Corwin Press.
[3] Cotton, K. (2003). Principals and student achievement: What research says.Alexandre VA Associates for Supervision and Curriculum Development.
[4] Darling, Hammond (2004). Standards accountability and school reform.Teacher college record.
[5] Elmor, Ruchard (2004). School reform from the inside out: Policy practice and performance. Cambridge MA:Harvard Education Premier
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Paper Type | : | Research Paper |
Title | : | Management of Community Development Activities Among Parent-Teacher Association Stakeholders in Area V, Leyte Division, Philippines |
Country | : | Philippines |
Authors | : | Roland A. Niez || Cristeta Jordan || Concepcion M. Gayrama || Noel Felimon Gayrama |
Abstract: The study aimed to determine the management of community development activities among the Parent-Teacher-Association stakeholders in Area v, Leyte Division. Utilizing the quantitative research design, the study employed survey questionnaire as the main data gathering tool through the 200 respondents composed of teachers and parents. Results indicate that the profile of the respondents did not affect, in any way, the management of the Parent-Teacher-Association stakeholders...........
Keywords: management; community development; community participation parent-teacher association.
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