IOSR Journal of Business and Management (IOSR-JBM)

May. 2017 Volume 19 - Issue 5

Version 1 Version 2 Version 3 Version 4 Version 5 Version 6

Paper Type : Research Paper
Title : Enhancing Questionnaire Design, Development and Testing through Standardized Approach
Country : India
Authors : Sendil Mourougan || Dr. K. Sethuraman
: 10.9790/487X-1905010108     logo

Abstract: The aim of this paper is to raise awareness regarding the issues in questionnaire development and to provide strategies to enable researchers to design and develop their own measure and evaluate the quality of existing measures. The theoretical and methodological issues associated with questionnaire design and development is evaluated. The range of available scales is presented and strategies to enable question generation and development are discussed. Issues of reliability and validity are explored using item analysis and exploratory factor analysis.

Keywords: Questionnaire Design, Questionnaire Development, Questionnaire Testing, Validity, Realiability

[1]. Belson WA (1981). The Design and Understanding of Survey Questions. Aldershot, England: Gower.
[2]. Converse JM (1982). Patricia Labaw, Advanced Questionnaire Design, book review in Public Opinion Quarterly, 46(2): 294-295.
[3]. Converse JM & Presser S (1986). Survey Questions: Handcrafting the Standardised Questionnaire. Newbury Park, CA: Sage.
[4]. de Vaus DA (1991). Surveys in Social Research. (Third Edition). Sydney, Australia: Allen & Unwin.
[5]. Jenkins, CR & Dillman DA (1995). Towards a Theory of Self-administered Questionnaire Design. In Survey Measurement and Process Quality, edited by Lyberg, L; P Biemer; M Collins; E De Leeuw; C Dippo; N Schwarz and D Trewin. New York: Wiley-Interscience.

Paper Type : Research Paper
Title : Influence of Internal Organization Context on Strategy Implementation among Cooperative Societies in Nairobi County, Kenya
Country : Kenya
Authors : Angeline Kinya-Ogeto || Mike Iravo Amuhaya || John Kihoro || Samuel Mokaya
: 10.9790/487X-1905010914      logo

Abstract: This study sought to determine the influence of the internal organizational context on strategy implementation among cooperative societies in Nairobi, Kenya. The study adopted a survey research design to collect data and a quantitative design for data analysis. The study covered a sample of 291 primary cooperative societies selected using a random sampling method from a population of 2,149 societies. Data was analyzed using descriptive and inferential statistics. Out of a sample of Two hundred and ninety-one sets of research instruments two hundred were filled and returned; representing a significant response rate of 68.73%. Out of the 200 respondents, only 180 responding societies had formulated strategic plans and these were the only ones covered by the variable analysis (61.85%)............

Keywords: Culture, Leadership, Organizational Structure, strategy implementation

[1]. Shah A M (1996) Strategy Implementation: A Study of Critical Factors Indian Journal of Industrial Relations and Human Resources Vol 32, No. 1(Jul. 1996), pp 42-55
[2]. Candido J F C & Santos P S (2015) Strategy Implementation: What is the failure rate? Journal of Management and Organization 21(2) 237-262 Feb 2015 DOI 10.1017/jmo.2014.77
[3]. Hitt, M. & Hoskisson, R. & Ireland, R. 2007, Management of Strategy. Thomson South-Western. International Student Edition
[4]. Mugenda, O., & Mugenda, A. (2008). Research Methods – Quantitative and Qualitative Approaches. Nairobi: ACTS Press.
[5]. Pearce J A II & Robinson R B. (2007) Strategic Management: formulation, implementation and control Boston, Mass, London: McGraw Hill/Irwin

Paper Type : Research Paper
Title : Exploring Effective Skills Needed in International Marketing: A Case Study on Bangladesh
Country : Bangladesh
Authors : Mohammad Mobarak Hossain || Nazmun Nahar Shanta
: 10.9790/487X-1905011522      logo

Abstract: The purpose of this study is to identify skills required for Bangladeshi firms to be successful in international marketing. An extensive literature review has been made to identify an initial list of skills required in international marketing. Academic practitioners from public and private universities of Bangladesh were surveyed to identify the additional skills required and to know the significance of identified skills and later on a list of highest and lowest rated skills set have been developed. Seventy-two skills were identified as essential to win the global market (identified from literature review and surveying academic practitioners). Identified skills are classified into, and analyzed within five categories which is nothing but marketing mix including (1) Planning and Operational...........

Keywords: Globalization, Marketing, International Marketing, Marketing skills, Marketing Mix.

[1] Albaum, G., Jesper, S., & Edwin, D., 2004. International marketing and export management. Upper Saddle River, NJ: Financial Times Prentice Hall
[2] Albaum, G., & Peterson, R. A., 1984. Empirical research in international marketing. Journal of International Business Studies. Vol-15. Pp 161–174
[3] Ball, D. A., Wendell, H., & McCulloch, Jr., 2005. International business: The challenge of global competition. Burr Ridge, IL: McGraw-Hill/Irwin
[4] Bartlett, C. A., & Ghoshal, S., 1992. What Is a Global Manager? Harvard Business Review. September/October. Pp 131
[5] Berry, D., 1990. Marketing mix for the '90s adds an S and 2 Cs to 4 Ps. Marketing News. Vol- 24. Issue- 26. Pp 10

Paper Type : Research Paper
Title : Impact of Service Quality and Customer Satisfaction on Customer Loyalty: A Case Study in a Private Hospital in Indonesia
Country : Indonesia
Authors : Jamaluddin || Endang Ruswanti
: 10.9790/487X-1905012333      logo

Abstract: It is necessary to consider the visit rate of outpatient in order to increase hospital revenue. Accordingly, to create customer satisfaction, a hospital should be able to improve its service quality. Therefore, dimensions of service quality as determinants of customer satisfaction for establishment of patient loyalty need to consider. The previous researches have confirmed that service quality creates patient loyalty with and without mediation of customer satisfaction. There many previous researches that investigate service quality, customer satisfaction, and customer loyalty, however, they only used multiple regression analysis or SEM. So, in this research, the researcher uses a combination of multiple regression analysis and SEM............

Keywords: Service quality, customer satisfaction, customer loyalty

[1] Akbar, M.M. & Parvez, N. (2009). Impact of Services Quality, Trust, and Customer Satisfaction on Customer Loyalty, ABAC Journal, Vol. 29, No. 1, pp. 24-38.
[2] Alma, B. (2005). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
[3] Al-Rousan., Ramzi, M. & Mohamed, B. (2010). Customer Loyalty and the Impacts of Service Quality: The Case of Five Star Hotels in Jordan International, Journal of Business and Economic Sciences, Vol. 5, pp. 202-208.
[4] Anggraeni, S. (2012). Pengaruh E-Service Quality terhadap Kepuasan dan Loyalitas Pelanggan (Kasus Pada Pengguna Internet Banking di Commonwealth Bank Cabang Seminyak Bali), Tesis, Program Studi Magister Manajemen Universitas Udayana, Denpasar.
[5] Anindita, R. & Hasyim. (2009). Prinsip-Prinsip dasar Metode Dalam Pemasaran. Jakarta: UEU – Universitas

Paper Type : Research Paper
Title : Hypothesis Development and Testing
Country : India
Authors : Sendil Mourougan || Dr. K. Sethuraman
: 10.9790/487X-1905013440      logo

Abstract: Hypothesis testing is an important activity of evidence-based research. A well worked up hypothesis is half the answer to the research question. For this, both knowledge of the subject derived from extensive review of the literature and working knowledge of basic statistical concepts are desirable. Thist paper discusses the methods of working up a good hypothesis and statistical concepts of hypothesis testing.

Keywords: Effect size, Hypothesis testing, Type I error, Type II error

[1]. Daniel W. W. In: Biostatistics. 7th ed. New York: John Wiley and Sons, Inc; 2002. Hypothesis testing; pp. 204–294.
[2]. Hulley S. B, Cummings S. R, Browner W. S, Grady D, Hearst N, Newman T. B. 2nd ed. Philadelphia: Lippincott Williams and Wilkins; 2001. Getting ready to estimate sample size: Hypothesis and underlying principles In: Designing Clinical Research-An epidemiologic approach; pp. 51–63.
[3]. Medawar P. B. Philadelphia: American Philosophical Society; 1969. Induction and intuition in scientific thought.Popper K. Unended Quest. An Intellectual Autobiography. Fontana Collins; p. 42.
[4]. Wulff H. R, Pedersen S. A, Rosenberg R. Oxford: Blackwell Scientific Publicatons; Empirism and Realism: A philosophical problem. In: Philosophy of Medicine.

Paper Type : Research Paper
Title : Understanding and Implementing Quality Management System
Country : India
Authors : Sendil Mourougan || Dr. K. Sethuraman
: 10.9790/487X-1905014151      logo

Abstract: Hypothesis testing is an important activity of evidence-based research. A well worked up hypothesis is half the answer to the research question. For this, both knowledge of the subject derived from extensive review of the literature and working knowledge of basic statistical concepts are desirable. Thist paper discusses the methods of working up a good hypothesis and statistical concepts of hypothesis testing.

Keywords: Effect size, Hypothesis testing, Type I error, Type II error

[1]. Annex SL (normative) Proposals for management system standards.
[2]. ISO/CD 9001 Quality Management Systems – Requirements.
[3]. ISO/CD 14001 Environmental Management Systems – Requirements.
[4]. ISO/CD 18001 Occupational Health and Safety Management Systems – Requirements.
[5]. ISO/CD 22000 Food Safety Management Systems – Requirements.
[6]. Scrimshire David, 'How to implement ISO 9001:2000 … to your advantage', Metalworking Production, (May 2001), pp75-78.

Paper Type : Research Paper
Title : Play-Driven Design: Model for Engaging Personas in Content Sites
Country : Brazil
Authors : Angelo Públio || Sergio Nesteriuk
: 10.9790/487X-1905015257      logo

Abstract: Play-Driven Design (PDD) is a design model aimed at drawing the user's attention to a content website, involving them and leading them to spontaneous creation of content. For the PDD to provide meaningful experiences and engage personas, this text addresses some game design elements, suggesting an iterative application and an evolutionary perspective of web design projects. When applied, the model boosts new approaches for the site to connect with the user.

Keywords: Design, play, personas, engaging, content sites, Play-Driven Design

[1]. MORVILLE, P. Ambient findability: what we find changes who we become. Sebastopol, USA: O'Reilly Media, 2005. 208 p.
[2]. LEVENE, M. An Introduction to Search Engines and Web Navigation. 2.ed. New Jersey: John Wiley & Sons, 2010.
[3]. CSIKSZENTMIHALYI, M. Creativity: flow and the psychology of discovery and invention. New York: Harper/Collins, 1996, pp. 107-
126 plus Notes. Available at < > Access: January, 23, 2016
[4]. GARRETT, J. The Elements of User Experience: user-centered design for the web and beyond. 2.ed. Berkeley, USA: New Riders,
[5]. ROLLINGS, A; MORRIS, D. Game Architecture and Design: a new edition. Indianapolis: New Riders, 2004.
[6]. BRANON, R. F.; ESSEX, C. (2001). Synchronous and Asynchronous Communication Tools in Distance Education: a survey of
instructors. TechTrends, 45, pp.36-42.

Paper Type : Research Paper
Title : Comparative Study of Housing Loan of HDFC and Allahabad Bank
Country : India
Authors : Anju Otwani
: 10.9790/487X-1905015861      logo

Abstract: shelter is a basic human need and productive investment. Home loan means a sum of money borrowed from a financial Institution or Bank to purchase a house. Home loan consists of an adjustable or fixed rate payment terms. As most of the people don't have the cash funds to pay for a home, outright they can apply for a home loan which will pay the upfront costs for the home also which will have to be paid back monthly over a specified period of time. Without home loans most of the people could not afford to buy a home. According to National Association of Home Builders, the housing industry as a whole contributes about 17% to 18% of the nation's GDP. The most common purpose of a home loan is to provide funds to a buyer who needs to purchase a home. Home Equity loans allow a home owner to borrow against the difference between the home's value and the current loan balance.

[1]. Mongia , J.N., Housing in India , Neera Enterprises , New Delhi 1982
[2]. Praveen Gupta 2005, Housing finance companies.
[3]. P.S.N. Rao , 1998 Transformation of housing policy in India .
[4]. Jay sampath 2006, Tackling rising home loan rules- Dalal street, Vol XXVII, No. 21 June 2006, PP 89-91

Paper Type : Research Paper
Title : The Role and Impact of Agri Export Zone (AEZ) in Promoting the Exports of Mango Pulp- A Study on AEZ Chittoor in Andhra Pradesh
Country : India
Authors : G. Suresh Babu
: 10.9790/487X-1905016268      logo

Abstract: India is the leading producer of fruits, vegetables, milk, marine products etc. Due to inadequate facilities for storage, transportation and processing, the post-harvest losses amount to 25-30 percent causing a monetary loss to the tune of several thousand crores. Food preservation and processing help in the proper utilization of the horticulture produce during glut and make it available during off-season. It plays an important role in enhancing the shelf life of the predominantly perishable commodities and in producing a diversified range of value-added products............

Keywords: Inadequate Facilities, Post-harvest losses, Food Preservation, Perishable.

[1]. Pradeep Kumar Mehta (2003), Foreign Trade Review, quarterly Journal of Indian Industries of Foreign Trade, "tools for promoting
exporters‟, pp no. 53-54.
[2]. Sudhkar T (2004), Assistance General Manager, APEDA (Hyderabad) an article "India: AEZs boosting Exports‟ A Journal of fresh
world international, 2004, pp 13-14
[3]. MamillaRajasekhar and Suresh Babu.G (2005) Evaluation of AEZs in India- A SWOT analysis, southern Economist, Vol. 44,
Number 10, September, 2005, PP.21-22
[4]. Raj Kumar S. Adukla (2006), "Manual on SEZ, FT & WZ, IPSC-developers and entrepreneurs, October, 2006, pp 4-5.
[5]. Venugopal N. Dhoot (2007), President, ASSOCHAM, The Economic Times, New Delhi, dated, 04-05-2007.

Paper Type : Research Paper
Title : Women Entrepreneurs'Accessibility to Growth Capitaland Socio-Economic Development in Sokoto State, Nigeria
Country : Nigeria
Authors : Dr. Maryam Abubakar Koko (Mrs.) || Prof. M.M Maishanu || Adamu Hassan
: 10.9790/487X-1905016975      logo

Abstract: Barriers to women's entrepreneurial pursuits are numerous, but the one that appears to be dominant is accessibility to growth capital in Nigeria, particularly Sokoto State considering its unassuming level of economic development. This study examinesthe consequences of women entrepreneurs' inability to access capital on socio-economic development.It is a survey research that collected data through a structured questionnaire from a sample of 804 women entrepreneurs drawn from identified clusters where women entrepreneurs are predominantly found. The data were analyzed and hypotheses tested usinglogistic regression............

Keywords: Women Entrepreneurs, Capital Accessibility, Socio-Economic Development.

[1]. Annan, K. (2003). Secretary General of the United Nations, at the International Women's Day Celebration, New York.
[2]. Brush, C.G, DeBruin A. & Welter, F. (2009).A Gender-Aware Framework for Women's Entrepreneurship, International Journal of Gender and Entrepreneurship1(1).
[3]. Carmen N.O., (2013). Women, Entrepreneurship and the Oppurtunity to Promote Development and Business, The 2013 Brookings Blum, Round table Policy Briefs.
[4]. Dear, A. (2000). Investment in African Women Entrepreneurs Leverages Economic Growth (Former US Executive Director), African Development Bank (1994-2000)
[5]. Fink, A. (1995). The Survey Handbook. Thousand Gako, CA: Sage Publications.

Paper Type : Research Paper
Title : A Study on Customer Relationship Management
Country : India
Authors : T.R.Thiruvenkatraj
: 10.9790/487X-1905017678      logo

Abstract: CRM is a strategy that focuses on building strong relationship with customer and potential customer for creating and maintaining a loyal customer base. Customer relationship management is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM are intended to gather information on customers across different channels or points of contact between the customer and the company which could include the company's website, telephone............

Keywords: CRM, Customer

[1]. Bull C., (2003). ''Strategic issues in customer relationship management (CRM) implementation'' Business Process Management Journal.
[2]. Bygstad, Bendik. (2003), ''The Implementation Puzzle of CRM Systems in Knowledge Based Organizations''. Information Resources Management Journal
[3]. Conway, D. K., Fitzpatrick J.M. (1999). The Customer Relationship Revolution – A methodology for creating golden customers.
[4]. GEFEN, D (2002). "Implementation Team Responsiveness and User Evaluation of Customer Relationship Management: A Quasi-Experimental Design Study of Social Exchange Theory". Journal of management information systems (0742-1222), 19 (1), p. 47.
[5]. Marble, R. (2000), "Operationalising the implementation puzzle: an argument for eclecticism in research and practice". European Journal of Information Systems.

Paper Type : Research Paper
Title : An Assessment of Factors Affecting Implementation of Procurement Plans at County Government of Nakuru, Kenya
Country : Kenya
Authors : Jane Nderitu || Peter Mwaura
: 10.9790/487X-1905017983      logo

Abstract: Procurement plays a significant role in ensuring effective functioning and service delivery. The County Government of Nakuru has developed procurement plans. However, this has guarantee the implementation of the same. Kenyan public has lost money through failure to implement procurement plans. For example Shs. 1.6 billion was lost in the NYS scandal. It has been found that many County Governments fail to implement their procurement plans appropriately hence the said losses. The study investigated the influence of procurement staff capabilities and information technology infrastructure, on implementation of procurement plan at the County Government of Nakuru, Kenya............

[1]. CCG (2007). National Development Fund Report Instructional Structures and Reforms. Nairobi: Centre for Corporate Governance. Retrieved April 2007
[2]. Juma, M. J. (2010). Procurement Reforms. Kenya Procurement Journal, No. 5.72-95.
[3]. Kirungu, 2012).Factors Affecting Purchasing Budgetary Allocation in Cooperative Societies. Makerere University.
[4]. Kumar, S. and Maher, M. (2014), "Are the temptations of online reverse auctions appropriate for your business?" Supply Chain Management: An International Journal, Vol. 13, pp. 304-16.
[5]. Owalla, C. (2012). A Report on Management of Devolved Funds: A case Study of Kisumu Municipality. A Network of Civil Society Organization-Ufadhili Trust.
[6]. PPOA. (2007). Assessing Procurement Systems in Kenya Report. Nairobi: Public Oversight Authority.

Paper Type : Research Paper
Title : An Operational Analysis of 5 Top Airports for 2013and 2014
Country : USA
Authors : Garth R. Cumber batch
: 10.9790/487X-19050184124      logo

Abstract: This paper seeks to identify areas that a few major and advanced airports have been progressing in the development of their operations and it compares these initiatives and their effectiveness. The paper will use objective reports from I.C.A.O., and third parties, individual airport reports and statistical data from these reports. Ultimately, recommendations will be given for continuation of initiatives and for improvement, if gaps have been observed, in order to increase efficiency in general areas of safety, productivity, security and any legal concepts, policies or procedures, efficiency, sustainability and management of limited resources such as: labor, energy, water, waste, land and capital or simply known as the contribution to 'People, Planet and Profit.' This project will serve to satisfy the requirements (program outcomes) for the Embry-Riddle Aeronautical University (E.R.A.U.) Capstone Course, and the Bachelor of Science degree.

[1]. A.C.I. (2014, June 14). Airport Carbon Accreditation Annual Report 2013-2014. A.C.I. Print.
[2]. (2016, May 27). Korean Air Boeing 777-300 #KE2708 evacuated at Haneda Airport in Tokyo after engine fire. Web. Retrieved from
[3]. Airport Facilities Co. Ltd. (2014). Annual Report 2014. Web. Retrieved from
[4]. Ashwin. (2015). India's Cochin Airport: The World's First 100% Solar Powered Airport. Science ABC. Web. Retrieved from
[5]. Atkins Group. (2016). Hong Kong International Airport 3-Runway System. Retrieved from

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