Abstract: Organizations are increasingly using data-driven analytics to improve performance and guide strategic sales adaptation in today's fiercely competitive corporate environment. This strategy makes use of enormous volumes of data to turn it into insights that can be put to use in ways that promote productivity, creativity, and expansion. Data-driven analytics plays a variety of roles, including descriptive, prescriptive, and predictive analytics, each of which adds something special to the decision-making process. Business operations have been completely transformed by the incorporation of cutting-edge data analytics tools and methodologies. Businesses can find market trends,.......
Keywords: Data-Driven, Artificial Intelligence, Decision Making, Business performance, Analytics
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