Abstract: Artificial Intelligence is the most sought-after technology in today's era, there are many domains where Artificial Intelligence started impacting, and one of the domains which I bring here is Digital Marketing which I specifically discussed in the field of Lead generation area.
Lead generation is a significant field that provides a taxonomy of customers in the form of Leads to the business so that they can promote their product, by identifying the correct category of the customer where Artificial Intelligence intelligence plays a vital role.....
Keywords—Artificial Intelligence, Machine learning, Lead generation, demographic, formographic
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