ABSTRACT: Digital media in the present age of digital technologies have become an integral part of the lives of children across the globe. Children spend many hours on a daily basis with the media, and the media have had tremendous influence on children. The influence is both healthy and unhealthy for their development. As a way of maximizing the healthy influences and mitigating the unhealthy ones, some scholars have suggested the intervention of parental controls (the use of filters and monitoring software to keep track of children's use of digital media). A pertinent observation however is that many parents in developing countries and even in the developed countries do not put to use this parental mediation strategy, not minding its projected theoretical advantages and effectiveness in mediating children's use of digital media...........
Keywords: Children, Digital Media, Parents, Parental Controls, Parental Mediation.
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