IOSR-JBM   Volume-27 ~ Issue-12 ~ December 2025

Abstract: This study investigates the drivers of dietary supplement purchase intention by extending the Theory of Planned Behavior (TPB) with brand awareness and price sensitivity. While TPB constructs such as attitude, subjective norms, and perceived behavioral control have been widely applied in health-related consumer research, limited empirical evidence explores how additional marketing variables influence supplement purchasing decisions. Using data collected...

Keywords: Brand Awareness; Price Sensitivity; Purchase Intention; Dietary Supplements; Consumer Behavior.

[1]. Aaker, D. A. (1991). Managing Brand Equity. Jossey-Bass.
[2]. Ahmed, S., & Ting, D. H. (2019). Shopping Cues: Conceptualization, Scale Development, and Validation. International Journal of Market Research, 62(1), 95–112. https://doi.org/10.1177/1470785319861897
[3]. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
[4]. Amaral, N. B., & Loken, B. (2016). Viewing Usage of Counterfeit Luxury Goods: Social Identity and Social Hierarchy Effects on Dilution and Enhancement of Genuine Luxury Brands. Journal of Consumer Psychology, 26(4), 483–495. https://doi.org/10.1016/j.jcps.2016.02.004
[5]. Amoroso, D. L., & Ackaradejruangsri, P. (2024). Brand Commitment as Predecessor to the Factors of Continuance Intention. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-024-00333-y.

Abstract: This paper explores the psychological foundations of influencer marketing by examining how consumer psychology theories explain the success and failure of contemporary campaigns. The paper begins by tracing the evolution of marketing from traditional mass communication to digital and social-media based strategies, establishing influencer marketing as a key outcome of this transformation. The paper then applies three core theories, the Elaboration Likelihood Model (ELM), Source Credibility Theory and Bandura’s Social Learning Theory to analyse.....

Keywords: Influencer marketing, consumer psychology, Elaboration Likelihood Model, Source Credibility Theory, Social Learning Theory

[1]. Abbas, A. (2025). How Fenty beauty revolutionized Influencer Marketing with Inclusivity. [online] Wobb.ai. Available at: https://wobb.ai/blog/how-fenty-beauty-revolutionized-influencer-marketing-with-inclusivity/.
[2]. Abuat, M.-H. and Ali, D. (2024). Fizzling the 2017 Pepsi Fiasco: A Semiotic Analysis on PepsiCo’s Live for Now Commercial. [online] Research Gate. doi:https://doi.org/10.13140/RG.2.2.29294.01603.
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[4]. Booth, N. and Matic, J. (2011). Mapping and Leveraging Influencers in Social Media to Shape Corporate Brand Perceptions. Corporate Communications: An International Journal, 16(3), pp.3–184. doi:https://doi.org/10.1108/13563281111156853.
[5]. Carpetta, C. (2023). Fenty Beauty’s Inclusive Revolution: Rihanna’s $582M Impact . [online] bigblue.co. Available at: https://www.bigblue.co/blog/fenty-beautys-inclusive-revolution-rihannas-582m-impact

Abstract: The Automobile sector plays a crucial role in contributing India’s GDP about 7-8% and this sector provides direct and indirect employment to over 37 million people in India. The present study examines the profitability trends of Nifty Automobile Companies in India over 6 years from April 2019 to March 2024 and assess the effect of profitability on solvency variables. This study used ratio analysis, trend analysis, descriptive statistics, correlation....

[1]. Maheswari, N. U., Kumar, E. M., & Koushik, R. (2023). Who outperforms automobile industry in India? Comparative study on financial performance between tata motors versus M& M LTD. In E3S Web of Conferences (Vol. 376, p. 04037). EDP Sciences.
[2]. Mahajan, S., & Sarkar, M. (2007). How Does Financial Performance of MNCs in the Automobile Sector Compare with Indian Companies? An Analysis Using Financial Ratios. Paradigm, 11(2), 38-45.
[3]. Raju, K. K. liquidity and solvency analysis: a case study of auto manufacturing industry in india.
[4]. Simlai, D., & Guha, M. (2019). Financial stability, profitability and growth analysis: A study on select Indian automobile companies. Journal of Commerce & Accounting Research, 8(1), 21-34.
[5]. Kanagavalli, G., & Devi, R. S. (2018). Financial performance of selected automobile companies. International Journal of Management (IJM), 9(4), 14-23.

Abstract: This article applies the Shingo 4.0 – Material and Information Flow (MIF) approach to diagnose opportunities for digitalization in the order-fulfillment process of a Brazilian footwear manufacturer. The study is grounded in the need to address the company’s low digital maturity, reflected in a low ERP activity rate of only 16.47%, a limited digital information access rate of 24.71%, and a very high dependence on non-digital and manual activities (Rate of Other Activities = 58.82%). These indicators reveal that most information is still exchanged through....

Keywords: Shingo 4.0. Material and Information Flow (MIF). Digitalization

[1]. Barreto, L., Amaral, A. e Pereira, T. (2017) Industry 4.0 implications in logistics: an overview, Procedia Manufacturing, vol. 13, pp. 1245–1252. DOI: 10.1016/j.promfg.2017.09.045.
[2]. Bowersox, Donald J.; Closs, David J.; Cooper, M. Bixby. (2014). Gestão logística da cadeia de suprimentos. 4. ed. Porto Alegre: Bookman.
[3]. Chistopher, Martin. (2016) Logística e gerenciamento da cadeia de suprimentos: estratégias para a redução de custos e melhoria dos serviços. 4. ed. São Paulo: Cengage Learning.
[4]. Cuenca, R. I., Tokars, R. L., Warnecke, V., Deschamps, F. and Valle, P. D. (2020) Systematic literature review on the use of the internet of things in industrial logistics. Advances in Transdisciplinary Engineering, vol. 12. DOI: 10.3233/ATDE200072
[5]. Dantas, Daniel Henrique da Silva; Justa, Marcelo Augusto Oliveira da; Neto, João Caldas do Lago; Coelho, Moisés Israel Belchior de Andrade (2023). Redução De Desperdícios Em Processos Produtivos: O Caso Da Digitalização Das Instruções De Trabalho Numa Indústria Do Polo Industrial De Manaus. Revista Produção Online, v. 23, n. 2, p. 1–31. DOI 10.14488/1676-1901.v23i2.4851..

Abstract: In the opinion of Reserve Bank of India (RBI), interest rate risk is one of the preliminary risks to be addressed through the mechanism of Asset-Liability Management. So, the interest rate risk position of NBFCs of India is analyzed in the study through Maturity Gap Analysis and Compound Annual Growth Rate techniques, based on consistent data available from financial year 2015-2016 to 2022-2023.Out of the top 10 Indian Non-Banking Financial Companies(NBFCs) according to Bombay Stock Exchange(Based on Market Capitalization), four NBFCs namely Cholamandalam.....

Keywords: Asset-Liability Management; Interest Rate Risk, Indian NBFCs, Maturity Gap Analysis, Compound Annual Growth Rate.

[1] Chakraborty, S., and Mohapatra, S. (2015). An Empirical Study of Asset Liability Management Approach by Indian NBFCs. Retrieved from http://hdl.handle.net/11159/262608 on August 23,2023.
[2] Dash, M., Venkatesh, K., and Bhargav, B. (2011). An Analysis of Asset-Liability Management in Indian NBFCs. Leibniz Information Centre for Economics. doi:10.2139/ssrn. 1760786
[3] Giandomenico, R. (2007). Asset Liability Management for NBFCs. Munich Personal RePEc Archive. Retrieved from https://mpra.ub.uni-muenchen.de/40111/ on August 25,2023
[4] Kilari, R. (2021). Asset Liability Management in Commercial NBFCing: Theoretical and Practical Aspects. International Journal of Management, 12(5), 186-193. doi:10.34218/IJM.12.5.2021.016
[5] Kusy, M., and Ziemba, W. (1983). A NBFC Asset and Liability Management Model. Quebec, Montreal, Canada: International Institute for Applied Systems Analysis..

Abstract: This paper discusses the influence of the financial performance indicators on the behaviour of retail investors in the BSE banking stocks. The indicators such as RoA, RoE, NPA, and capital adequacy have an impact on investor confidence and decision-making trends. This study is directed by an interpretivist philosophy and an inductive approach. Thematic analysis was used to examine secondary qualitative data to get an idea of how retail investors depend on financial....

[1]. Ali, A., Iqbal, M.A.J. and Irfan, M., 2025. Strategic Corporate Social Responsibility and Financial Performance: Sectoral Evidence and Governance Implications. Journal of Business and Management Research, 4(2), pp.1053-1069.
[2]. Amankwah-Amoah, J., Khan, Z., Wood, G. and Knight, G., 2021. COVID-19 and digitalization: The great acceleration. Journal of business research, 136, pp.602-611.
[3]. Arhinful, R., Mensah, L., Gyamfi, B.A. and Obeng, H.A., 2025. The impact of non-performing loans on bank growth: The moderating roles of bank size and capital adequacy ratio—Evidence from US banks. International Journal of Financial Studies, 13(3), p.165.
[4]. Axisdirect.in 2025. HDFC Bank Ltd.
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Abstract: Fundamento: A era digital introduziu tecnologias disruptivas na educação, democratizando o acesso ao conhecimento, mas gerando desafios significativos aos mecanismos de apropriação intelectual. O descompasso entre a legislação de direitos autorais e a agilidade da evolução tecnológica cria um ambiente de insegurança jurídica e desafios éticos. Este....

[1]. COSTA JÚNIOR, João Fernando et al. A inteligência artificial como ferramenta de apoio no ensino superior. Revista Brasileira de Ensino e Aprendizagem – REBENA, v. 6, p. 246–269, 2023. Disponível em: https://rebena.emnuvens.com.br/revista/article/view/111/101. Acesso em: 9 mai. 2025.
[2]. DAMASCENO, Maria das Graças de Aguiar et al. Potencializando a aprendizagem: a contribuição da neurociência e das tecnologias educacionais. Revista Ibero-Americana de Humanidades, Ciências e Educação, São Paulo, v. 10, n. 07, jul. 2024. Disponível em: https://periodicorease.pro.br/rease/article/view/14983. Acesso em: 17 ago. 2024.
[3]. LOPES, Aline Cristina; FIGUEIREDO, Marcelo. Os desafios da propriedade intelectual no Ambiente digital. In: SIMPÓSIO DE GESTÃO, EMPREENDEDORISMO, TECNOLOGIA E INOVAÇÃO, 15., 2023, Três Pontas. Anais [...]. Três Pontas: Grupo Unis, 2023.
[4]. MACÊDO JUNIOR, Arlindo Gomes de; REBOUÇAS, Murilo Silva. Prospecção Tecnológica de Propriedade Intelectual e Inovação de Tecnologias Educacionais no Ensino Médio. Revista Cadernos de Educação Tecnologia e Sociedade, v. 16, n. 4, 2023. Disponível em: https://www.brajets.com/index.php/brajets/article/view/1224. Acesso em: 30 jun. 2024.
[5]. MARTIRENA, Ricardo Pedroza. A proteção de dados pessoais e da propriedade intelectual no ensino remoto: estudo de caso no Centro Universitário Uniprojeção. 2022. 157 f. Dissertação (Mestrado Profissional em Propriedade Intelectual e Transferência de Tecnologia para a Inovação) — Universidade de Brasília, Brasília, 2022.

Abstract: The choice of which inventory system or practice could better suit an organization was a matter of relevance or usefulness of the inventory practices to be adopted. Therefore, a good inventory system must as a matter of necessity be able to capture accurately information need of the organization, be users friendly and be relevant in term of consistency which were the hallmark of perpetual inventory system. This study examined the effect of perpetual inventory management control practice (on the basis of indicators regular updating of inventory, delivery of up.....

Keywords: PICS, Regular Updating, Information Technology, Real Inventory, Organizational Performance

[1]. Adeyemi S.C. & Salami A.O. (2020). Inventory management: A tool of optimising resources in a manufacturing industry. Journal of Social Science, 23 (2), 135-142.
[2]. Agu, O.A., Obi, H. O & Eke, C.N. (2022). Effect of inventory management on the organizational performance of the selected manufacturing firms, Singaporean Journal of Business Economics, and Management Studies, 5 (4), 56-73.
[3]. Akinteju, A.S. (2024). Inventory management and organizational performance. Oasis Journal of Businesses and Entrepreneurship, 12(7), 78-102.
[4]. Akinlabi, B. H. (2021). Effect of Inventory management practices on operational performance of flour milling companies in Nigeria, International Academy Journal of Management, Marketing and Entrepreneurial Studies, 8(2), 137-174.
[5]. Akinteju, A.S., & Olumayo, G.J. (2023). Inventory management and manufacturing companies performance. International Journal of Businesses and Organization, 8(6), 12-32.