IOSR-JBM   Volume-27 ~ Issue-12 ~ December 2025

Abstract: Present day business firms experience unprecedented global integration, innovation and changing technology. This has challenged them to look into strategies that can improve their performance. Sources of sustained competitive advantage that enable a firm to sustain its performance above its competitors are of utmost importance. Most Mobile Telecommunication Firms (MTFs) in Kenya face challenges in the sustainability of their competitive advantage and performance. The need for better performance in mobile telecommunication firms in Kenya.....

Keywords: Dynamic Capabilities, Performance, Mobile Telecommunication Firms, Kenya

[1]. Ahmadi, D., & Reza, M. (2018). The Use Of Technology In English Language Learning: A Literature Review. International Journal Of Research In English Education, 3(2), 115-125.
[2]. Bartik, A. W., Bertrand, M., Lin, F., Rothstein, J., & Unrath, M. (2020). Measuring The Labor Market At The Onset Of The COVID-19 Crisis (No. W27613). National Bureau Of Economic Research.
[3]. Burke, W. W. (2022). Organization Development. In Oxford Research Encyclopedia Of Psychology.
[4]. Cai, Y. (2023). Towards A New Model Of EU-China Innovation Cooperation: Bridging Missing Links Between International University Collaboration And International Industry Collaboration. Technovation, 119,102553.
[5]. Chen, I. S., Fung, P. K., & Yuen, S. S. (2019). Dynamic Capabilities Of Logistics Service Providers: Antecedents And Performance Implications. Asia Pacific Journal Of Marketing And Logistics

Abstract: Resumo Este artigo investiga a eficiência da Inteligência Artificial (IA) como ferramenta estratégica no marketing digital, comparando o desempenho de conteúdos automatizados e humanizados publicados no Instagram. Por meio de um experimento controlado com 40 Reels de 20 grandes marcas, analisaram-se cinco métricas de engajamento.....

[1]. AAKER, David A. Managing Brand Equity: Capitalizing On The Value Of A Brand Name. New York: Free Press, 1991.
[2]. BRASIL. Conselho Nacional De Saúde. Resolução Nº 510, De 07 De Abril De 2016. Dispõe Sobre As Normas Aplicáveis Às Pesquisas Em Ciências Humanas E Sociais. Diário Oficial Da União, Brasília, 24 Maio 2016.
[3]. CRESWELL, John W. Métodos De Pesquisa: Abordagens Qualitativa, Quantitativa E Mista. 5. Ed. Porto Alegre: Penso, 2014.
[4]. FOURNIER, Susan. Consumers And Their Brands: Developing Relationship Theory In Consumer Research. Journal Of Consumer Research, Chicago, V. 24, N. 4, P. 343–373, Mar. 1998.
[5]. GABRIEL, Martha. Marketing Na Era Digital: Conceitos, Plataformas E Estratégias. 2. Ed. São Paulo: Atlas, 2020.
[6]. GIL, Antônio Carlos. Métodos E Técnicas De Pesquisa Social. 7. Ed. São Paulo: Atlas, 2019.

Abstract: Background: The Government of Zambia introduced Competency-Based Education (CBE) as part of curriculum reforms aimed at shifting teaching and learning from rote memorization to skills acquisition, practical application, and learner-centered instruction. Despite progressive policy intentions, implementation of CBE in Lusaka and Chongwe Districts continues to face significant management and operational challenges. These include inadequate teacher preparedness, limited access to instructional resources, weak institutional support systems, and...

Key Word: Competency-Based Education; Teacher Preparedness; Institutional Support; Assessment Practices; Zambia

[1]. Kelly, M. J. (1999). The Origins And Development Of Education In Zambia: From Pre-Colonial Times To 1996. Lusaka: Image Publishers.
[2]. OECD. (2018). The Future Of Education And Skills: Education 2030. OECD Publishing.
[3]. Ministry Of Education. (2022a). Competency-Based Teacher Education Framework. Government Publication
[4]. Simuyaba, E., Banda, D., & Phiri, M. (2015). Teacher Preparedness In Curriculum Reform In Zambia. Zambia Journal Of Education.
[5]. Suleiman, I. B., Okunade, O. A., Dada, E. G., & Ezeanya, U. C. (2024b). Key Factors Influencing Students’ Academic Performance. Journal Of Electrical Systems And Information Technology, 11(1). Https://Doi.Org/10.1186/S43067-024-00166-W

Abstract: Background/Context: The escalating global concern over environmental degradation has shifted consumer preferences toward sustainable consumption, pressuring corporations to integrate ecological responsibility into their core strategies. This study is situated within the retail sector's response to this shift, specifically analysing an Indian retailer known for its fresh produce and ethical sourcing.
Aim or Objective of the Study: This research aims to empirically ascertain the impact of Simpli Namdhari's sustainable marketing...

Keywords: Sustainable Marketing, Green 4Ps, Consumer-Based Brand Equity (CBBE), Simpli Namdhari’s, Green Product, Green Promotion, Brand Loyalty, Retail Strategy, Perceived Quality, Brand Associations.

[1]. Aaker, David A. Managing Brand Equity: Capitalizing On The Value Of A Brand Name. The Free Press, 1991.
[2]. Carroll, Archie B. “The Pyramid Of Corporate Social Responsibility: Toward The Moral Management Of Organizational Stakeholders.” Business Horizons, Vol. 34, No. 4, 1991, Pp. 39-48.
[3]. Chen, Yu-Shan. “The Drivers Of Green Brand Equity: Green Brand Image, Green Satisfaction, And Green Trust.” Journal Of Business Ethics, Vol. 93, No. 2, 2010, Pp. 307-319.
[4]. Grant, John. The Green Marketing Manifesto: A Non-Nonsense Guide To Marketing Change. John Wiley & Sons, 2011.
[5]. Hair, Joseph F., Et Al. Multivariate Data Analysis. 8th Ed., Pearson, 2019

Abstract: Resumo: Esta análise quantitativa investiga o perfil de 9.067 famílias unipessoais no Cadastro Único de Uruguaiana/RS, com foco nos 32,8% (2.974 famílias) que possuem documentação pendente. Através de análises estatísticas no SPSS e R, o estudo demonstra que a falta de documentação não é aleatória, mas está intrinsecamente ligada a marcadores....

[1]. AGRA, Walber De Moura. Curso De Direito Constitucional. 10. Ed. Belo Horizonte: Fórum, 2022.
[2]. BOURDIEU, Pierre. A Distinção: Crítica Social Do Julgamento. Porto Alegre: Zouk, 2021.
[3]. BRASIL. Constituição Da República Federativa Do Brasil De 1988. Brasília, DF: Presidência Da República, 1988.
[4]. BRASIL. Lei Nº 8.742, De 7 De Dezembro De 1993. Dispõe Sobre A Organização Da Assistência Social E Dá Outras Providências (Lei Orgânica Da Assistência Social – LOAS). Diário Oficial Da União: Brasília, DF, 8 Dez. 1993.
[5]. BRASIL. Ministério Do Desenvolvimento E Assistência Social, Família E Combate À Fome. Cadastro Único: Manual De Orientação. Brasília: MDS, 2023..

Abstract: Background: The Constitutional Financing Funds for the North, Northeast and Centre-West (FNO, FNE and FCO), created by the 1988 Federal Constitution and regulated by Law No. 7,827/1989, allocate 3% of income tax and excise tax (IPI) revenues to subsidised credit programmes administered by regional financial institutions. These incentives aim to offer companies in less developed regions cheaper financing. This article assesses whether the...

Key Word: Constitutional Funds; Revenue Earmarking; Regional Inequalities; Fiscal Discipline; Credit Subsidies; Moral Hazard.

[1]. Barro, R. J. (1991). Economic Growth In A Cross Section Of Countries. Quarterly Journal Of Economics, 106(2), 407–443.
[2]. Barro, R. J. (1997). Myopia And Inconsistency In The Neoclassical Growth Model (NBER Working Paper No. 6317). National Bureau Of Economic Research. Https://Doi.Org/10.3386/W6317.
[3]. Barros, R. P., Mendonça, R. S. P., & Duarte, R. P. N. (1997). Bem‑Estar, Pobreza E Desigualdade De Renda: Uma Avaliação Da Evolução Histórica E Das Disparidades Regionais (Texto Para Discussão, 454). Instituto De Pesquisa Econômica Aplicada (IPEA[4].
Bergström, F. (2000). Capital Subsidies And The Performance Of Firms. Small Business Economics, 14(3), 183–193.
Https://Doi.Org/10.1023/A:1008133217594
[5]. Coase, R. H. (1960). The Problem Of Social Cost. Journal Of Law And Economics, 3, 1–44. Https://Doi.Org/10.1086/466560

Abstract: Predictive Maintenance has become a foundational element of Industry 4.0, with the objective of enhancing asset availability and reducing operational expenditures. However, the widespread adoption of automated diagnostic systems is hindered by significant barriers, including the substantial computational demands of Deep Learning models and the opaque nature of algorithmic decisions ("black box") that can impede managerial confidence. This study proposes an efficient methodology based on classical Machine Learning and statistical signal processing...

Keywords: Predictive Maintenance; Feature Engineering; Decision Support Systems; Operational Efficiency; Industry 4.0.

[1]. Piccarozzi M, Aquilani B, Gatti C. Industry 4.0 In Management Studies: A Systematic Literature Review. Sustainability. 2018; 10 (10): 3821. DOI: Https://Doi.Org/10.3390/Su10103821
[2]. Santos BP, Alberto A, Lima TDFM, Charrua-Santos FMB. Indústria 4.0: Desafios E Oportunidades. Revista Produção E Desenvolvimento. 2018;4(1):111–24. DOI: Https://Doi.Org/10.32358/Rpd.2018.V4.316
[3]. Tortorella GL, Cauchick-Miguel PA, Li W, Staines J, Mcfarlane D. What Does Operational Excellence Mean In The Fourth Industrial Revolution Era? International Journal Of Production Research. 2022;60(9):2901–17. DOI:
Https://Doi.Org/10.1080/00207543.2021.1905903
[4]. Romero CAT, Ortiz JH, Khalaf OI, Prado AR. Business Intelligence: Business Evolution After Industry 4.0. Sustainability. 2021;13(18):10026. DOI: Https://Doi.Org/10.3390/Su131810026.