Abstract: Quality of a product (or service) may be observed as its features by means of which certain needs of customers are satisfied. Moreover, customer satisfaction is one of the leading indicators of successful performance in the hotel sector. Many hotels today tend to increase their investments with the aim of improving service quality and perceived value for guests in order to achieve better customer satisfaction. This study is aimed at determining the relationship between service quality dimensions and customer satisfaction.Purposive random sampling was used based on the convenient for researchers in gaining information from respondents. Structured questionnaire was used as an instrument where 150 respondents were engaged in the study but only 112 filled and returned their questionnaire which became the unit of analysis of this research. Correlationwas used to test the relationship between service.........
Keynote:Service Quality, Customer Satisfaction, Hotel, Bauchi.
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