IOSR-JHSS   Volume-31 ~ Issue-5 ~ May 2026

Abstract: In the modern environment of international business, the common methodological frameworks of the marketing research including the self-reporting, surveys, and focus groups are challenged more often as the lack of the possibility to ascertain the subconscious motivation of human behavior. To bridge this gap, neuromarketing is an interdisciplinary study in the overlap of neuroscience, psychology, and marketing that has developed into a paradigm revolution. In the current research paper, the theoretical basis and practical implementation of the neuromarketing.....

[1]. Ariely, D., & Berns, G. S. (2010). Neuromarketing: The Hope And Hype Of Neuroimaging In Business. Nature Reviews Neuroscience, 11(4), 284-292.
[2]. Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The Role Of Emotions In Marketing. Journal Of The Academy Of Marketing Science, 27(2), 184–206.
[3]. Berns, G. S., & Moore, S. E. (2012). A Neural Predictor Of Cultural Popularity. Journal Of Consumer Psychology, 22(1), 154-160.
[4]. Braeutigam, S. (2005). Neuroeconomics—From Neural Systems To Economic Behaviour. Brain Research Bulletin, 67(5), 355-360.

Abstract: Ernest Hemingway’s literary world is marked by stoicism, loss, and the haunting presence of despair. His portrayal of emotional suffering, alienation, and self-destruction not only reflects his own psychological turmoil but also anticipates the mental health challenges of the modern era. This research paper examines the themes of suicide and depression in Hemingway’s major novels — The Sun Also Rises, A Farewell to Arms, For Whom the Bell Tolls, and The Old Man and the Sea. Using psychological and existential frameworks, it explores how Hemingway’s characters reveal suppressed trauma, emotional isolation, and the search for meaning. Finally, it connects these literary depictions to today’s global mental health crisis, suggesting modern remedies and coping strategies for emotional resilience and recovery.....

...

Abstract: Résumé Cet article analyse la crise de gouvernance des marais d’altitude au Sud-Kivu, perçus comme des systèmes socio-écologiques (SSE) en pleine mutation. Historiquement déconsidérées, ces zones humides sont devenues des espaces de survie et de rente commerciale face à la saturation foncière des collines et à une croissance démographique....

[1]. Agrawal, A. (2001). Common Property Institutions And Sustainable Governance Of Resources. World Development.
[2]. Ansoms An, & Hilhorst, T. (Eds.). (2013). Losing Your Land: Dispossession In The Great Lakes. New York: James Currey.
[3]. Ansoms An, Wagemakers, I., Walker, M., & Murison, J. (2013). Land Contestation At The Micro Scale: Struggles For Space In African Marshes. World Development, 54, 243–252. Https://Doi.Org/10.1016/J.Worlddev.2013.08.010
[4]. Ansoms, A., & Hilhorst, D. (2014). Losing Ground: Role Of Land In Conflict And Displacement In The Great Lakes Region. James Currey.
[5]. Ansoms, A., & Marysse, S. (2011). L'Afrique Des Grands Lacs : Annuaire 2010-2011. L'Harmattan.

Abstract: The present study aims to examine the emotional intelligence and happiness among under graduates’ students on the basis of their gender and religion. Researcher wanted to see what kind of relationship is there between emotional intelligence and happiness. The sample of the study was 100 (M=52, F=48) under graduate students from different district of West Bengal. Descriptive method of study was used for the study. Assessment instruments used were the SSEIT (the Schutte self-reported emotional intelligence test) for emotional intelligence and Oxford Happiness Questionnaire for happiness. The result indicates that there is a positive significant correlation between emotional intelligence and happiness.

Keywords: emotional intelligence, happiness and under graduate students

[1]. Ghahramani, S., Jahromi, A. T., Khoshsoroor, D., Seifooripour, R., & Sepehrpoor, M. (2019). The Relationship Between Emotional Intelligence And Happiness In Medical Students. Korean Journal Of Medical Education, 31(1), 29-38.
[2]. Jahagirdar, D. (2020). Psychology Of Happiness: An Innovative Approach. The International Journal Of Indian Psychology, Vol. 8 (2).
[3]. Kim, J. H., Keck, P., Miller, D., & Gonzalez, R. (2012). Introduction To Positive Psychology: Overview And Controversies. Journal Of Asia Pacific Counselling, 2(1), 45–60.
[4]. Mayer, J. D., Roberts, R. D., & Barsade, S. G. (2008). Human Abilities: Emotional Intelligence. Annual Review Of Psychology, 59(1), 507–536.
[5]. Platsidou, M. (2013). Trait Emotional Intelligence Predicts Happiness, But How? An Empirical Study In Adolescents And Young Adults. International Journal Of Wellbeing, 3(2), 197-209.

Abstract: The study investigated the inclusion of students with visual impairments (VI) in the tertiary institutions in Kenya; and contributes to the existing body of knowledge by highlighting challenges encountered by students with VI and lecturers. The findings of the study are likely to play a leading role in improving accommodation of students with VI in learning institutions. The study used symbolic interactionism theory and qualitative approaches that employed case study research design to collect data from participants drawn from Teachers’ Training College....

[1]. Agesa, L. (2014). Challenges Faced By Learners With Visual Impairments In Inclusive Setting In Trans-Nzoia County. Journal Of Education And Practice, 5(29): 222 - 1735.
[2]. Chauhan, N. & Mantry, S. (2018). Inclusive Education: Need Of The Day In International Journal Of Humanities And Social Science And Social Science And Intervention 2319 -7722 Pp 24 -32
[3]. Chikati, D., Wachira, L. & Mwinzi, J. (2019). Development Of Special Education For Visually Impaired Learners In Kenya: A Historical Perspective. European Journal Of Special Education Research Vol 4(2): 80-93.
[4]. Correa –Torres, S., Conroy, P., Rundle-Kahn, A. & Brown-Ogilvie, T. (2018). Experience Of Students Who Are Visually Impaired Receiving Services By Disabilities Support Services (DSS) Offices In Higher Education Institutions. Journal Of Blindness Innovation And Research.
[5]. Donoghue, T. (2018). Planning Your Qualitative Research Project -An Introduction To Interpretivist Research In Education. London: Routledge Taylor &Francis

Abstract: In India, the river ghats are highly significant from social, cultural and economic point of view. Many beautiful and unique architecture can be seen along ghats of different rivers in all over India. Most of the people of this country believe that, these ghats are holy places, where sacred activities are performed. People use these ghats for religious rituals, ceremonies, cultural events, economy, transport and for social activities. Based on primary data, this paper revolves around those activities of people, which are depended on these river ghats of Hooghly River in two districts....

Keywords: Ghats, Cultural, Rituals, Livelihoods, Activities

[1]. Bardhan, S. & Paul, S. (2019). Envisioning An Eco-Cultural Urban Landscape – Studies On The Ghats Of The River Bhagirathi-Hooghly In Kolkata, India. Conference Paper- IFLA– CL WG's International Symposium On Historic Cultural Landscapes: Succession, Sustenance And Sustainability, At: Seoul, South Korea
[2]. Bose, A., Basu, A. (2008) "Consumers Perception On Selected (WBSTC & HNJPSS) Ferry Services In Kolkata- A Comparative Insight”, International Journal Of Advances In Engineering And Management (IJAEM), Volume-2, Issue-3, Page No. - 697-708, DOI: 10.35629/5252-0203697708
[3]. Das, B. C., Ghosh, S. & Roy, S. (2021). Anthropogeomorphology Of Bhagirathi-Hooghly River System In India. Routledge
[4]. Ivermee, R. (2021). Hooghly: The Global History Of A River. Harper Collins
[5]. Mohanty, S. (2024). Ghats And Ganges. Dimensions Publishers

Abstract: Present study deals with the knowledge of college girls on calcium and vitamin D for good bone health of women. The study was conducted in four colleges of Patna district, Bihar. Out of four colleges, two colleges were selected from rural Patna and two colleges were selected from Patna Sadar.150 female students studying at undergraduate or post graduation level were selected from each college. Thus sample size comprised of 600 respondents. Selection of respondents was done through purposive convenience sampling technique. Data was collected through.....

Keywords: Assessment, college girls, knowledge, moderate, self- structured

[1]. Akhter, Dewan , Uddin, Riaz , Yasmin, Dilshad & Sultana, Rajia. (2013). Calcium And Vitamin D Related Knowledge In 16-18 Years Old Adolescents: Does Living In Urban Or Rural Areas Matter?. Journal Of Nutrition & Food Sciences. 03. 10.4172/2155-9600.1000240
[2]. Babhulkar, S., & Seth, S. (2021). Prevalence Of Osteoporosis In India: An Observation Of 31238 Adults. International Journal Of Research In Orthopaedics, 7(2), 362–368. Https://Doi.Org/10.18203/Issn.2455-4510.Intjresorthop20210630
[3]. Chintham S, S M, Periasamy P, Gopalakrishnan, S. (2025).Exploring Women's Knowledge Of Nutrition And Bone Health: A Preventive Focus On Osteoporosis. Cureus, 17(5): E83722. Doi: 10.7759/Cureus.83722.PMID: 40486329; PMCID: PMC12144924
[4]. Folasire, O. F. , & Akinrinde, E. V. (2017). Calcium Knowledge And Consumption Pattern Of Calcium-Rich Foods Among Female University Students In South-West Nigeria. Journal Of Food And Nutrition Research, 5(5), 347-353.
[5]. Harini, K. ,Vishnu Priya ,V.& Gayathri, R.(2016). Awareness Of Importance Of Vitamin D Among Dental Students In A Dental School –A Survey. Research J. Pharm. And Tech, 9(8):1133-1136. Doi:10.5958/0974-360x.2016.00215.8.

Abstract: Europe has undergone a dramatic transformation since the collapse of the Soviet Union. The breakup of the Republic of Yugoslavia was just one of the major subsequent events, along with, among others, the wars in Bosnia, Kosovo, Ukraine, and the Russian Federation, vis-à-vis the Russian diaspora in Eurasia; all of which enveloped the whole of Europe in one form or another. As the Russia....

Keywords: Balkans, North Macedonia, Republic of North Macedonia, Albania, Serbia, China, Russia, Balkans Access, Silk Road, Bosnia, Central Macedonia, Balkan Peninsula, Balkan States, Greek Provinces, Belt and Road, Republika Srpska (RS).

[1]. Aca, B. (2023, August 25). *A State Within A State? Bosnia’s Serbian Problem*. Politics Today. [Https://Politicstoday.Org/A-State-Within-A-State-Bosnias-Serbian-Problem/](Https://Politicstoday.Org/A-State-Within-A-State-Bosnias-Serbian-Problem/)
[2]. Allcock, J.B., Poulsen, T.M., Lampe, J.R. (2026, April 8). Serbia. Encyclopedia Britannica. Https://Www.Britannica.Com/Place/Serbia
[3]. Al Jazeera. (2025, August 6). *Separatist Bosnian Serb Leader Dodik Removed From Office*.
[Https://Www.Aljazeera.Com/News/2025/8/6/Separatist-Bosnian-Serb-Leader-Dodik-Sacked-From-Office-By-Bosnia-Officials](Https://Www.Aljazeera.Com/News/2025/8/6/Separatist-Bosnian-Serb-Leader-Dodik-Sacked-From-Office-By-Bosnia-Officials)
[4]. Allcock, J.B., Crampton, R.J., Danforth, L. (2026, March 6). Balkans. Encyclopedia Britannica. Https://Www.Britannica.Com/Place/Balkans
[5]. Bwallpapers.Com. (2014, May 29). Serbia Flag [Map]..