Abstract: In the fast socio-economic development and an increased in standard of living, many consumers are demanding more organic food and hence causing the organic food market to grow dramatically to serve the need of the consumers. More than three-fourth of consumers perceive that the level of attitude towards organic food products is at medium level and the results reveal that there is significant difference between socioeconomic characteristics of consumers and their attitude towards organic food products. Organic food products are still an emerging thought in Hyderabad and Secundrabad cities,.............
Keywords: Attitude, Consumers, Organic Food Products.
[1]. Aertsens, J., Verbeke, W., Mondelaers, K. and Van Huylenbroeck, G., (2009), “Personal Determinants of Organic Food Consumption: A Review”, British Food Journal, 111(10): pp. 1140-1167.
[2]. Bo, W.S., Eves, A. and Lumbers, M., (2012), “Consumer’s Attitude and understanding of organic food”, Journal of Food Service Business Research, 15: pp.49-63.
[3]. Casey, L., (2011), “Global Organic Food And Beverages Market to Reach $104.50 Billion”, Retrieved July 15, 2011 from http://www.packagingdigest.com/article/512873Global_organic_food_and_beverages_market_to_reach_104_50_billion.php.
[4]. Chen, M., F., (2007), “Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Taiwan: Moderating Effects of Food-Related Personality Traits”, Food Quality and Preference, 18(7): pp. 1008-1021.
[5]. Davies, A., Titterington A.J. and Cochrane. C., (1995), “Who Buys Organic Food? A Profile of the Purchasers of Organic in Northern Ireland”, British Food Journal, 97(10): pp. 17-23