Abstract: Mass Media has attaineda greatvalue among people as it gives information regarding all happenings around the world and makes them connect to the world. The development of social networking sites gives people an opportunity to contact and share with fellows in any part of the world. In this study an attempt is done to analyse the media usage behaviour of women library professionals of Universities in Kerala. The different types of media like Newspaper, Magazines, Radio, Television and Internet used and the time spend by the respondents for the usage of these media are analysed. The respondents' favourite area of information and the problems faced by them in the usage of mass media are examined in the study.
Key Words: Mass media, Women library professionals, University, Kerala.
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