IOSR-JHSS   Volume-29 ~ Issue-11 ~ November 2024

Abstract: Women in India now enjoy a far higher standing than they did in antiquity and the Middle Ages. Women now have more freedom, rights, and opportunities to participate in public life. They still experience dominance, humiliation, harassment, discrimination, and even exclusion, though. Women were viewed as equals to men and as the center of the home in ancient India. Their rights were restricted in the areas of politics, religion, the economy, and society. They were free to choose their partners, receive an education, and run their homes as they pleased. They did not serve or receive pay, although they did have restricted rights to inherit property.

Keywords: India, Middle-Class Women, Remarriage Act, Special Marriage Act, Women's' Indian Association; Women Status, Marriage, Social, Education, Rigidity, Divorce, Rich, Roles

[1] Status And Position Of Women In India: With Special Reference To Women In Contemporary India : Kiran Devendra
[2] Addressing Comprehensive Needs Of Adolescent Girls In India: A Potential For Creating Livelihoods. International Centre For Research On Women.: Nanda, P., Das, P., Singh, A., & Negi, R. (2013)
[3] Older Women In India: Economic, Social And Health Concerns, UNFPA. Giridhar, G, Subaiya, L., Verma , S (2016)
[4] Gender Parity In Higher Education Enrolment: Role Of Family, Madras School Of Economics, Chennai, India Ravindranath, K., Viswanathan, B. (2021.

Abstract: In India, where caste and gender intersect, dalit feminism has developed into a powerful movement that opposes and overthrows the oppressive structures of the nation's long-standing patriarchal culture. This abstract aims to investigate the significance of autobiographical narratives in Dalit feminism by showcasing the unique voices and experiences of Dalit women who have used their own tales as a means of resistance, empowerment, and social change. Dalit feminism highlights the interconnectedness of caste, class, and gender while also highlighting the specific forms of violence and discrimination faced by Dalit women. These women experience several forms of.....

Keyword: Dalit feminism, Caste, Dalits, Autobiographies, Dalit women, Intersectionality, Caste-based discrimination, Patriarchy, Gender inequality, Empowerment, Dalit literature, Marginalization, Caste atrocities, Solidarity

[1] Kamble, Babytai. Jina Amucha. Translated By Maya Pandit. The Prison We Broke, Orient Blackswan, 2008.
[2] Pawar, Urmila. Aaydan. Translated By Dr. Maya Pandit. The Weave Of My Life: A Dalitwoman's Memoir, Katha Publications, 2007.
[3] Bama. Karukku. Trans. Lakshmi Holmstrom. New Delhi: Oxford University Press, 2012.
[4] Adsule, Jalindar. Globalizations: Dalits At The Crossroads, The Movement Of India, Vol. II, Issue. 3, 2007, Pp.7-8
[5] Ambedkar, B.R. Annihilation Of Caste: An Undelivered Speech. Arnold Press,1990

Abstract: Information literacy in India is increasingly recognized as a critical skill for academic, professional, and personal development, especially in an era of rapid technological advancement and information overload. As the country moves toward a more digitally connected society, the ability to access, evaluate, and use information effectively has become essential for individuals to participate fully in education, governance, and the workforce. While information literacy initiatives in India have gained momentum in recent years, challenges remain, including disparities in access to technology, limited awareness about the importance of information literacy, and varying levels of digital literacy across different socio-economic groups. Educational institutions, libraries, and.......

Keywords: Information, Technology, literacy, Digital

[1] Chaudhry, A. & Kaur, P. (2016). Information Literacy And Lifelong Learning. New Delhi: Ess Ess Publications.
[2] Bansal, A., & Singh, S. (2017). "Developing Information Literacy Programs For Indian Universities." In Proceedings Of The 3rd International Conference On Information Systems And Technology Management (Pp. 112-118). Bangalore: Springer
[3] Deshmukh, V. R., & Kharade, M. (2020). Information Literacy In The Digital Age: A Resource Guide For Indian Libraries. New Delhi: Knowledge World.
[4] Rao, N. (2019). "India's Digital Divide: Bridging The Gap Through Information Literacy." India Education Review. [Online] Available At: Https://Www.Indiaeducationreview.Com/
[5] UNESCO (2013). Information Literacy: The Need For Global Standards. [Online] Available At: Https://Www.Unesco.Org.

Abstract: Resumo: Este artigo investiga os impactos da financeirização no Programa Bolsa Família (PBF), principal política de transferência de renda no Brasil, com foco em suas implicações para a redução da pobreza e das desigualdades sociais. Adotando uma abordagem interdisciplinar, o estudo analisa como a influência crescente do setor financeiro molda a gestão e a operacionalização do PBF, transformando direitos sociais em instrumentos de mercado. A pesquisa também examina as limitações da abordagem que reduz a pobreza à insuficiência.....

[1]. Instituto De Pesquisa Econômica Aplicada (Ipea). Relatório De Avaliação Do Programa Bolsa Família: 15 Anos De Impactos. Brasília: Ipea, 2019. Disponível Em: Https://Repositorio.Ipea.Gov.Br/Bitstream/11058/9356/1/Td_2499.Pdf. Acesso Em: 20 Jan. 2024.
[2]. Lavinas, Lena. The Collateralization Of Social Policy Under Financialized Capitalism. Development And Change, V. 49, N. 2, P. 502-517, 2018.
[3]. Brettas, T. Capitalismo Dependente, Neoliberalismo E Financeirização Das Políticas Sociais No Brasil. Temporalis, V. 17, N. 34, P. 53–76, 2017.
[4]. Silva, Giselle Souza. Transferências De Renda E Monetarização Das Políticas Sociais: Estratégia De Captura Do Fundo Público Pelo Capital Portador De Juros. In: Salvador, Evilásio; Behring, Elaine; Boschetti, Ivanete; Granemann, Sara (Orgs.). Financeirização, Fundo Público E Política Social. São Paulo: Cortez, 2012.
[5]. Medida Provisória Nº 132 De 20 De Outubro De 2003. Https://Www.Planalto.Gov.Br/Ccivil_03/Mpv/Antigas_2003/132.Htm. Acesso Em Outubro De 2023.
[6]. Lei Nº 10.836 De 9 De Janeiro.

Abstract: Myth and mythmaking have been an ever-interesting topic for every epoch throughout history and hence scholars, critics and writers turn to myth; to define, discuss, revise and rewrite it. The Palace of Illusions by Chitra Banerjee Divakaruni is a retelling with the mythological heroine Draupadi as the protagonist. The feministic overtones in her character come to the forefront in the retelling. The difference in treatment based on gender which is evident from Divakaruni's narrative substantiated the opinion of the feminist theorists on gender disparity. In the retelling Draupadi is a subaltern who refuses to succumb herself to patriarchal hegemony.....

[1] Chakraborty, Prasanta. Shades Of Violence In The Palace Of Illusions – A Critical Study; Rev Of The Palace Of Illusions, By Chitra Banerjee Divakaruni. March 2018.
[2] De Beauvoir, Simone. The Second Sex. Ed. And Trans. Howard Madison Parshley. Vintage, 1997.
[3] Divakaruni, Chitra Banerjee. The Palace Of Illusions.Pan Macmillan, 2009.
[4] Gornick, V. Feminism, Post-Election, Los Angeles Times. Nov 9, 2008.
[5] Hartmann, Heidi. Women, Work, And Wages Equal Pay For Jobs Of Equal Value. National Academy Press, 1981.

Abstract: This study uses brand image as a mediator in the Ajaib fintech application to examine how social media influencers affect purchase intention. This study, which employed a survey approach and Partial Least Squares (PLS) data analysis, discovered that social media influencers like Iqbaal Ramadhan significantly alter brand image, which in turn influences user interest in making a purchase. According to the statistics, enhancing brand perception through influencer-led marketing initiatives will boost customer interest in Ajaib's digital investing services. These findings provide credence to the idea that brand image and promotion have an impact on consumers' desire to make a purchase. Furthermore, this study emphasizes how crucial financial literacy is to boosting investment participation among Indonesia's younger, more tech-savvy population. These findings offer crucial insights for fintech marketing tactics that employ social media influencers to boost brand image and draw in additional consumers, especially given Indonesia's rapidly expanding digital economy.

Keywords: Social media influencer, continuance intention, brand image, customer engagement

[1] Abdullah, T., Nurul Shuhada Deraman, S., Afiqah Zainuddin, S., Farahiah Azmi, N., Salwani Abdullah, S., Izzati Mohamad Anuar, N., Rohana Mohamad, S., Farha Wan Zulkiffli, W., Alif Amri Nik Hashim, N., Ridhuwan Abdullah, A., Liyani Mohd Rasdi, A., & Hasan, H. (2020). Impact Of Social Media Influencer On Instagram User Purchase Intention Towards The Fashion Products: The Perspectives Of Students. European Journal Of Molecular & Clinical Medicine, 7(8).
[2] Agmeka, F., Wathoni, R. N., & Santoso, A. S. (2019). The Influence Of Discount Framing Towards Brand Reputation And Brand Image On Purchase Intention And Actual Behaviour In E-Commerce. Procedia Computer Science, 161. Https://Doi.Org/10.1016/J.Procs.2019.11.192
[3] Annette, R. F. M., & Yusran, H. L. (2022). Pengaruh Beauty Influencer Terhadap Purchase Intention Melalui Brand Image. Ijd-Demos, 4 (3). Https://Doi.Org/10.37950/Ijd.V4i3.285
[4] Arwachyntia, S. S., & Smith, R. (2022). Analisa Pengaruh Social Media Influencer Dan Social Media Marketing Terhadap Brand Image Serta Dampaknya Pada Purchase Intention (Studi Kasus Pada Perawatan Wajah Pria). Journal Of Business Behavior And Strategybisnis, Ejurnal.Mercubuana-Yogya.Ac.Id., 10 (1).
[5] Baharuddin, F. N., Musa, A. H., Rosle, A. N., Ibrahim, S. S., & Syed Noh, S. N. (2022). The Role Of Social Media Influencer, Brand Image And Advertising Trust To Purchase Intention Among Local Cosmetic Consumers: A Conceptual Paper. International Journal Of Academic Research In Business And Social Sciences, 12(6). Https://Doi.Org/10.6007/Ijarbss/V12-I6/14021

Abstract: Introduction: Consumer Behaviour: A New Approach In The Digital Economy. The advancement in technology has greatly influenced the consumers' behaviour towards products, brands, and markets. Characterised by fast innovation, availability of the internet, and the use of digital platforms, this generation has brought about a major shift in consumers' behaviour (Smith, 2020). Such consumers nowadays are able to use both the online and the physical world in their buying processes as they have changed from.....

[1] Anderson, J., & Rainie, L. (2020). The Impact Of Technology On Consumer Behavior. Pew Research Center. Retrieved From Https://Www.Pewresearch.Org
[2] Brown, A., & Lee, J. (2021). Digital Marketing Strategies. New York: Routledge.
[3] Chen, X., & Zhang, Y. (2020). Consumer Behavior In The Digital Era. Journal Of Digital Marketing, 12(3), 45-60.
[4] Davis, K. (2021). Ethical Consumerism And Corporate Responsibility. Cambridge University Press.
[5] Grewal, D. (2019). Globalization And Consumerism. International Journal Of Marketing, 21(2), 77-89..

Abstract: This study investigates the crucial role Bengali intellectuals played in Bangladesh's Liberation War. The research is brought to light by focusing on a study of intellectuals and martyred intellectuals. Through a meticulous analysis of historical accounts and personal anecdotes and narratives, the paper illustrates how intellectuals used their intelligence, thoughtfulness, compassion, and influence to advance the cause of liberation, despite facing suppression and targeted violence from the Pakistani ruling class. Their journey of not being subdued epitomizes the commitment of intellectuals to education and social justice. Some were tragically martyred, serving as profound.....

Keywords: Role of Bengali Intellectuals; Martyred Intellectuals; Liberation War of Bangladesh; Women's Role; Silenced but not Subdued

[1] Akhter, S. (2020). Shahid Buddhijibir Purnaggo Talika Toirir Kaj Shuru Korse Sarker. BBC Bangla. Https://Www.Bbc.Com/Bengali/News-55301523
[2] Asad, A. (2022). Muktijuddhe Buddhijibi Samajer Rajnoitik Bhumika. Agami Prokashon.
[3] Dev, M. K. (2024). 1971: Dhaka Bishwbidyaloye Shahid Buddhijibi. Katha Prokashon.
[4] Dhruvo, S. (2023). Shahid Buddhijibi And Ajker Buddhijibir Parthokko. Bangla Bd News 24. Https://Bangla.Bdnews24.Com/Arts/R0k7g3sngi
[5] Haq, A. (2023). Muktijuddhe Shahid Buddhijibi: Smriti. Prothoma Prokashoni

Abstract: Resumo Esse artigo apresenta a importância da inovação organizacional como ferramenta de vantagem competitiva e discorre sobre as categorias, mentalidade e práticas de inovação. A inovação dentro das organizações pode ser classificada em quatro categorias principais: inovação de produto, inovação de processo, inovação organizacional e inovação em modelos de negócio. Essas vertentes permitem que as empresas não apenas introduzam novidades, mas também aprimorem suas operações, criando vantagens competitivas e se adaptando às demandas do mercado. Para cultivar uma mentalidade de inovação, é fundamental que as organizações adotem uma.....

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[4] Damanpour, F. (1991). Organizational Innovation: A Meta-Analysis Of Effects Of Determinants And Moderators. Academy Of Management Journal, 34(3), 555-590.
[5] Deci, E. L., & Ryan, R. M. (1985). Intrinsic Motivation And Self-Determination In Human Behavior. New York, NY: Plenum Press.

Abstract: Resumo: Analisar a importância da autonomia de enfermagem durante a pandemia de SARS-CoV-2 (COVID-19) e documentar as principais descobertas por meio de uma revisão da literatura. A pesquisa foi estruturada com base em publicações de 2007 a 2021. Foram consultadas as seguintes bases de dados: Biblioteca Virtual em Saúde (BVS), Literatura Latino-Americana e do Caribe em Ciências da Saúde (LILACS), Scientific Electronic Library Online (SciELO), além da legislação brasileira e publicações do Ministério da Saúde e da Organização Mundial da Saúde relacionadas ao tema.A seleção dos textos foi feita utilizando as seguintes palavras-chave: "Autonomia × Enfermagem.....

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