IOSR-JBM   Volume-27 ~ Issue-11 ~ November 2025

Abstract: The purpose of this study is to research the role of Artificial Intelligence as a transformative factor within the modern startup ecosystem, positioning it not as an operational tool but rather as a potential strategic co-founder. Drawing on qualitative thematic analysis, the study explores how emerging ventures integrate AI across three critical domains: product ideation and design, marketing and customer insights, and organizational strategy to determine....

[1]. Amazon Web Services (AWS). (2024). The Economic Impact Of Generative AI On Developer Productivity. AWS Insights Report. Retrieved From [Aws.Amazon.Com]
[2]. Arxiv. (2024). Large Language Models As Co-Creators: Cognitive Collaboration And Ethical Implications. Cornell University. Retrieved From [Arxiv.Org]
[3]. Brynjolfsson, E., & Mcafee, A. (2023). The Business Of Artificial Intelligence. MIT Sloan Management Review. Retrieved From [Sloanreview.Mit.Edu]
[4]. CB Insights. (2024). AI In Startups: Funding, Growth, And Global Distribution. CB Insights Research.
[5]. Churn.Fm. (2024). AI And Startup Growth: Interview With Paul Yacoubian, Copy.Ai. Churn.Fm Podcast. Retrieved From [Churn.Fm]

Abstract: Resumo: Introdução: As transformações socioculturais e econômicas das últimas décadas, intensificadas pela globalização e pela digitalização, têm promovido processos de homogeneização cultural e perda de singularidades locais. Esses fenômenos impactam diretamente a sustentabilidade social e simbólica dos territórios, ameaçando a diversidade cultural e os vínculos de pertencimento. Nesse contexto, o design territorial emerge como,.....

[1]. Alves, M. C.; Santos, A. O Design Na Cultura Tradicional: Ênfases E Lacunas. Projética, Londrina, V. 10, N. 3, P. 159-174, 2019. Disponível Em: Https://Ojs.Uel.Br/Revistas/Uel/Index.Php/Projetica/Article/View/36383. Acesso Em: 29 Out. 2025.
[2]. Appadurai, A. Disjuncture And Difference In The Global Cultural Economy. Theory, Culture & Society, V. 7, N. 2, P. 295-310, 1990. Disponível Em:
Https://Pages.Mtu.Edu/~Jdslack/Readings/Csreadings/Appadurai_Arjun_Disjuncture_And_Difference_In_The_Global_Cultural_Economy.Pdf. Acesso Em: 29 Out. 2025.
[3]. Bhabha, H. K. O Local Da Cultura. Belo Horizonte: Ufmg, 1998.
[4]. Bonsiepe, G. Design, Cultura E Sociedade. São Paulo: Blücher, 2011.
[5]. Canclini, N. G. Culturas Híbridas: Estratégias Para Entrar E Sair Da Modernidade. 3. Ed. São Paulo: Edusp, 2003.
[6]. Castells, M. Communication Power. Oxford: Oxford University Press, 2009

Abstract: This article investigates conflict management in Brazilian bank branches, with the aim of mapping and evaluating conflict management in Brazil’s financial institutions. Three methods were used to achieve this goal: a literature review, conflict mapping using the ROCI-II questionnaire (Rahim Organizational Conflict Inventory–II; applied via WhatsApp, Instagram, LinkedIn, Facebook, and Telegram), and evaluation of conflict management in the institutions (Itaú, Bradesco, Banco do Brasil, Caixa, and Santander). The study sample comprised 1,504 respondents and analysis.....

Keywords: Conflict management; organizational conflicts; conflict resolution; banking environment; nature of conflicts; banking sector.

[1]. Al-Gazali, B. M.; Afsar, Bial. (2021). Investigating The Mechanism Linking Task Conflict With Employees’ Innovative Work Behavior . International Journal Of Conflict Management.
[2]. Ayoko, O. B., & Konrad, A. M. (2012). Transformational, Conflict And Emotion Management Behaviors Of Leaders In Culturally Diverse Work Groups. Equality, Diversity And Inclusion: An International Journal, V. 31 N. 8, Pp. 694–724.
[3]. Central Bank Of Brazil. (2020). List Of Branches And Service Points Of Financial Institutions And Branches Of Consortium Administrators . Retrieved From: Https://Www.Bcb.Gov.Br/Fis/Info/Agencias.Asp?Frame=1.
[4]. Bono, J. E., Foldes, H. J., Vinson, G. & Muros, J. P. (2007). Emotions In The Workplace: The Role Of Supervision And Leadership. Journal Of Applied Psychology, V. 92 N. 5, Pp. 1357-1367.
[5]. Boros, Smaranda Et Al. (2010). Struggles For Cooperation: Conflict Resolution Strategies In Multicultural Groups . Journal Of Managerial Psychology

Abstract: Climate change, global warming, and the depletion of natural resources have created growing pressure on organizations to adopt sustainable practices. Sustainability, as a strategic choice, is no longer confined to environmental policies alone but is being integrated into every aspect of business operations, including human resource management. Green Human Resource....

Keywords:Green Human Resource Management (GHRM), Sustainability, Organizational Culture, Environmental Strategy, Human Capital Development, Green Skills, Strategic HRM

[1]. Centre For Planning And Economic Research (KEPE). (2021). Small And Medium Enterprises And Sustainable Development: Challenges And Prospects.
[2]. Ministry Of Development And Investments. (2022). SME Green Transition: Financial Tools And Support.
[3]. Economic Chamber Of Greece. (2022). The Importance Of Smes In The Sustainable Development Of The Greek Economy.
[4]. NSRF 2021–2027. (N.D.). Funding Programs For The Promotion Of Green Entrepreneurship. National Strategic Reference Framework.
[5]. University Of The Aegean. (2021). Environmental Education And Sustainable Development: Cooperation Strategies

Abstract: Resumo: Este estudo analisa como os princípios do Sociodesenvolvimento Rural podem orientar estratégias sustentáveis na pecuária leiteira, conciliando eficiência econômica, equidade social e sustentabilidade ambiental, com base em autores como Sachs, Sen e Schneider . Reconhece-se a necessidade de superar modelos produtivistas que historicamente.....

[1]. ARAÚJO, R.T. A Política Nacional De Assistência Técnica E Extensão Rural (PNATER) E O Novo Perfil Profissional Do Médico Veterinário. Ensaios E Ciência, V. 5, N. 5, P. 96-98, 2007.
[2]. BACCHI, Matheus Demambre Et Al. Spatio-Temporal Dynamics Of Milk Production In Brazil. Semina: Ciências Agrárias, V.43, N. 1, P. 241–262, 2022.
[3]. BARDIN, Laurence. Análise De Conteúdo. Tradução Luís Antero Reto; Augusto Pinheiro. 3. Reimp. Da 1. Ed. Lisboa: Edições 70, 2016.
[4]. BAIRROS, A.; FONTOURA L.F.M. Modernização Da Produção Leiteira Brasileira: Um Estudo De Caso. In.: Anais Do 12º Encuentro De Geógrafos De America Latina; 2009, Montevideo. Montevideo: EGAL, 2009.
[5]. BRESSER-PEREIRA, Luiz Carlos. O Conceito Histórico De Desenvolvimento Econômico Revisitado. 2022.

Abstract: This paper will examine how the application of digital fair value would make the published financial information more transparent. It outlines the benefits of using market-value-based metrics in digital assets in terms of enhancing the relevance and verifiability of financial statements to attract investor confidence and close the information asymmetry among various stakeholders. The paper also investigates the difficulties facing the adoption.....

[1]. Ali, A., Umrani, Z., & Jadoon, A. K. (2025). Macroeconomic And Financial Determinants Of Equity Market Value: Evidence From The UK Listed Firms. Journal Of Social Signs Review. Socialsignsreivew.Com
[2]. Boudiaf, A. & M’RABET, R. (2020). THE CONCEPT OR FAIR VALUE TOWARDTHE THEORY OF THE INFORMATION EFFICIENCY OF FINANCIAL MARKETS. [PDF]
[3]. Chen, B. (2019). The Impact Of Audit Quality On The Pricing Of Fair Value Estimates In The Banking Industry. [PDF]
[4]. Farcane, N., Deliu, D., & Gheorghian, M. (1970). AUDITING FAIR VALUES IN A SENSITIVE SOCIO-ECONOMICAL CONTEXT. [PDF]
[5]. Fu, H. J. (2006). Effects Of Financial Information Transparency On Investor Behavior In Taiwan Stock Market. [PDF]

Abstract: Talent management is of strategic importance to the overall business or organisational strategy, as such, there must proper articulation of the critical relationship between the two. Human Resource Management experts confirm that the creation of differentiating strategic capabilities signifies the relationship between business strategy and human resource.
Talent management......

...

Abstract: Resumo Este estudo analisa como o discurso da Responsabilidade Social Empresarial é utilizado para construção de uma imagem favorável por parte da Odebrecht S.A., especialmente após sua implicação na Operação Lava Jato. Como esta Responsabilidade é divulgada, principalmente, dos Relatórios Anuais, foram selecionados três empresa em questão, a saber: o de 2015, 2016 e 2020. O objetivo foi comparar possíveis mudanças discursivas antes, durante....

[1]. Aristóteles ([V A.C.] 1998). Retórica. Lisboa, Ed. Imprensa Nacional Y Ed. Casa Da Moeda.
[2]. Chiozzotto, S. (2010). Relatório De Sustentabilidade: O Novo Balanço Social.
Http://Www.Sustentabilidaderesultados.Com.Br/Relatorio-De-Sustentabilidade-O-Novo-Balanco-Social/
[3]. Dahlstrom, R. (2011). Gerenciamento De Marketing Verde (EZ2 Translate, Trad.). São Paulo, Ed. Cengage Learning.
[4]. De Luca, M. M. M. (1998). Demonstração Do Valor Adicionado. São Paulo, Ed. Atlas.
[5]. Duarte, S. De O. (2008). Informação S/A: O Valor Da Comunicação Para Companhias Abertas E Para Investidores. São Paulo, Ed. Saraiva

Abstract: In today’s digital era, emotional advertising has become a strategic tool to connect brands with young consumers, particularly Generation Z, who are highly active on diverse online platforms. This study aims to compare the effectiveness of emotional appeals across major online advertising platforms, including Instagram, YouTube, and TikTok, to understand how Gen Z consumers perceive and respond to emotional content in digital marketing....

Keywords: Emotional appeals, online advertising, Gen Z, digital marketing, social media platforms, consumer behavior

[1]. Aaker, J. L., Stayman, D. M., & Hagerty, M. R. (2020). Warmth In Advertising: Measurement, Impact, And Sequence Effects. Journal Of Consumer Psychology, 30(4), 639–655. Https://Doi.Org/10.1002/Jcpy.1178
[2]. Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (2019). The Role Of Emotions In Marketing. Journal Of The Academy Of Marketing Science, 47(2), 237–252. Https://Doi.Org/10.1007/S11747-018-0598-4
[3]. Belch, G. E., & Belch, M. A. (2018). Advertising And Promotion: An Integrated Marketing Communications Perspective (11th Ed.). Mcgraw-Hill Education.
[4]. Bhattacharya, C. B., & Sen, S. (2021). Consumer–Company Identification: A Framework For Understanding Consumers’ Relationships With Companies. Journal Of Marketing, 85(3), 76–94. Https://Doi.Org/10.1177/0022242921997896
[5]. Bilro, R. G., Loureiro, S. M. C., & Ali, F. (2018). The Role Of Website Stimuli Of Experience On Engagement And Brand Advocacy. Journal Of Hospitality And Tourism Technology, 9(2), 204–222. Https://Doi.Org/10.1108/JHTT-08-2017-0075

Abstract: The fundamental shift towards hybrid organizational models has brought substantial complexity to managerial effectiveness. Organizations that incorporate essentially institutional principles such as efficiency and social value-the hybrid environment forces managers to navigate between technological connectivity and human trust. This paper proposes an empirical study aimed at analyzing how these core managerial skills have adapted to this environment. Using a survey methodology with sixty-five middle-to-senior managers, this research investigates.......

Keywords: hybrid organization, Digital Communication, Digital Presence, Managerial Skills and Leadership

[1]. Baraldini, C. (2020). Hybrid Jobs & Organization Of Work: Skills, Roles And Measurements.
[2]. O′ Connor, G., &Smallman, C. (1995). The Hybrid Manager: A Review. Management Decision, 33(7), 19-28.
[3]. Ankitha, K., Gopalakrishna, V., &Venugopal, K. Hybrid Learning Models And Organizational Resilience: A Strategic Management Perspective.
[4]. Doherty, B., Haugh, H., & Lyon, F. (2014). Social Enterprises As Hybrid Organizations: A Review And Research Agenda. International Journal Of Management Reviews, 16, 417–436. Doi: 10.1111/Ijmr.12028
[5]. Durand, R., &Jourdan, J. (2012). Jules Or Jim: Alternative Conformity To Minority Logics. Academy Of Management Journal, 55(6), 1295–1315. Doi: 10.5465/Amj.2011.0345