Abstract: This research examines how online trust, customer satisfaction, and electronic word of mouth (e-WOM) contribute to building customer loyalty in the e-commerce industry. Employing a quantitative approach, data were gathered from 300 online shoppers using a structured survey. Statistical analyses, including correlation, multiple regression, one-way ANOVA, and t-tests, were used to explore variable relationships and demographic differences. Findings....
Keywords:E-commerce, Customer Retention, Digital Trust, User Satisfaction, Peer Recommendations
JEL Classification Number: M31, L81
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