Abstract: The use of medicines in our society follows no rules and ethics however there are detail regulations available for this. Both patients and general physicians are responsible for this trend. Patients from middle to lower class are affected by high cost of medicine this is the reason they tend to buy medicine of cheap price and sometime agree to compromise with quality of medicines. On the other hand general physicians are influenced by the unethical pressure of pharmaceutical companies. In this study similar problem is addressed and detailed investigation has been performed. This study revealed the trends in the prescription of medicine addressing pain and fever mostly relevant to children by general physicians. This is a survey based research and analysis which showed that general physicians are influenced by the brand and the manufacturer's name.
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