Abstract: E-Commerce is accepting one of the fundamental parts in business choices and facilitates to explore from now into the foreseeable future. E-commerce is concerning the change in perspective in the business world for exchanging. Forecast of E-commerce is showing extraordinary prospects in business development of Indian economy. The customer base of online shopping is augmented by using internet of things and mobile phone applications. Consequently the Indian e-commerce business has seen exciting development in since from few years. It pondering India's demographic payment systems and increasing internet accessibility, the E-commerce business is growing up to greater heights. However, India's overall retail opportunity is fundamental; the online business is plagued for certain essential challenges. Hence, in attending current review has been carried determined to depict the present condition and the future prospective of e-commerce business in India. It facilitates to analyze the present trends, explore the challenges and opportunities of e-commerce business in India.
KEYWORDS: E-commerce, Economy, customer, online, shopping
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