IOSR-JHSS   Volume-20 ~ Issue-8 ~ Aug-2015

Abstract: Trade Secrets law is a puzzle. Courts and scholars have struggled for over a century to figure out why we protect trade secrets. The puzzle is not in understanding what trade secret law covers; there seems to be widespread agreement on the basic contours of the law. Nor is the problem that people object to the effects of the law. Rather, the puzzle is a theoretical one: no one can seem to agree where trade secret law comes from or how to fit it into the broader framework of legal doctrine. Courts, lawyers, scholars, and treatise writers argue over whether trade secrets are a creature of contract, of tort, of property, or even of criminal law. None of these different justifications have proven entirely persuasive. Worse, they have contributed to inconsistent treatment of the basic elements of a trade secret cause of action, and uncertainty as to the relationship between trade secret laws and other causes of action.

1 WR Cornish, Intellectual Property: Patents, Copyright, Trade Marks and Allied Rights,1-2 (Sweet & Maxwell, Limited, 2013)

2 Tanushree Sangal, Unfurling the Proposed National Innovation Act, 3(3) Manupatra Intellectual Property Reports 29 (2007)

Abstract: Investment is the sacrifice of certain present value for the uncertain future reward. The basic idea behind investment is to utilize the surplus money in favourable plans so that the money will be rolled back as well as it will give returns also. Investment in share market and especially in any of the systematic investment plan requires a lot of calculations and study of that particular investment plan. When a common men thinks about investment he will never go for any risky plan. Some persons can take interest in risky investment plans. The basic objective of this research paper is to identify why and how an individual decides for investment? And also if he decides for systematic investment plan then what are the factors responsible for the decision making for systematic investment plan? The present scenario of investment in share market is highly unpredictable. In this situation the systematic and careful study before investment is very necessary. Keywords: Investment, Risk.

[1]. Bhalla V.K., Investment Management, 16th Revised Edition, S. Chand & Company Ltd., Ramnagar, New Delhi.
[2]. Michael V.P., Research Methodology in Management, Himalaya Publishing House, Mumbai.
[3]. Gupta Shashi K.,Joshi Rosy, Security Analysis and Portfolio Management, Kalyani Publishers, Ludhiana.
[4]. Kothari C. R., Research Methodology, Third Edition, New Age International (P) Limited, Publishers, New Delhi.
[5]. An Analysis of the Determinants of Financial Derivative Use by Commercial Banks by Katie Hundman the Park Place Economist / vol. VII
[6]. Difference in Gender Attitude in Investment Decision Making in India Gaur Arti1, Julee2, Sukijha Sunita3 Deptt. Of Business Administration, Ch. Devi lal University, Sirsa. JCD Institute of Business Management, JCDV, SIRSA (Haryana)-125055 Department of Management Studies, JCDMCOE, SIRSA (Haryana)-125055

Abstract: Electronic media has become a part of our life style nowadays. The present study is about the electronic media usage among the female teachers and students of Kannur University in Kerala which is the southernmost state in India.A total of 100 respondents were selected using random sampling technique. The electronic media taken under the study are Radio, Television and Internet. The time spent for using these media is analysed. The internet and mobile phone services used by the respondents and the problems faced by them in the Usage Of Electronic Media Were Also Examined.

Keywords: Electronic Media, Female Teachers, Students,Kannur University, Kerala.

[1]. Electronic media. (n.d.). In Law Dictionary. Retrieved from http://thelawdictionary.org/electronic-media/.
[2]. Kiatrungrit, Komsan and Honngsanguansri, Sirichai (2014). Cross sectional study of use of electronic media by secondary school students in Bangkok, Thailand. Shanghai Arch Psychiatry, 26(4), 216–226. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4194004/ on 14/07/15.
[3]. Lal, Banita andDwivedi,Yogesh K. (2009). Homeworkers' usage of mobile phones:Social isolation in the home-workplace.Journal of Enterprise Information Management, 22 (3), 257 – 274. Retrieved from http://www.emeraldinsight.com on 26/2/2014.
[4]. Mondal, Puja (n.d.). Positive effects of electronic media on society and culture. Retrieved from http://www.yourarticlelibrary.com/essay/positive-effects-of-electronic-media-on-society-and-culture-essay/24423/ on 15/07/15.

Abstract: The Public Relations machineries of the government or the public sector establishments of all countries, irrespective of whether they are democracies or not, play a very important role in disseminating information about the various activities and welfare schemes of the government they represent. In case of democracies, their role is extremely crucial since their success or failure in spreading the good word about the activities of the government often decide whether the party in power emerges victorious in the elections or not. In case of the Government of India, the public relations and advertising activities are handled by primarily two agencies – the Press Information Bureau (PIB) – for media relations and the Directorate of Audio Visual Publicity (DAVP) for advertisements.

[1]. Socha, B. and Eber-Schmid, B. (2012), What is New Media, http://www.newmedia.org/what-is-new-media.html, accessed on 21.06.2015 at 03 Hrs.
[2]. FAD Research (2006), Changing Media, Changing Roles: New Media Comes of Age, pp 4.
[3]. Larabie, C. (2011), A Reflection on the Role of New Media – From Peer-to-Peer to Protest, The McMaster Journal of Communication 2011, Volume 7, Issue 1, pp 2-3.
[4]. McAllister, S. and Taylor, M. (2007) Community college web sites as tools for fostering dialogue: Public Relations Review [Electronic version], pp. 230–232.

Abstract: This study is an attempt to assess the overall impact of internet driven online media on sports journalists and sports journalism in the context of Indian print media. It primarily focuses on how sports news is being reported by the journalists across India after the advent of online media. Further, it tries to explore how the role of a sport journalist has changed by the ever increasing availability of information on the web and poses existential questions on the role of gatekeepers that they have played over the years, in this age of interactive media. It endeavors to investigate the quality of sports text in the digital age and explores a possible relation with the impacts of online media. Finally, it also attempts to explore the relations and interaction of the journalists, fans and athletes in this age of internet.

[1]. Kathryn T. Stofer, James R. Schaffer, Brian A. Rosenthal, (2010), Sports Journalism, An Introduction to Reporting and Writing
[2]. Ali Salman , Faridah Ibrahim, Mohd Yusof Hj.Abdullah, Normah Mustaffa & Maizatul Haizan Mahbob, (2011), The Impact of New Media on Traditional Mainstream Mass Media
[3]. John Girdwood, (2009), Challenging Traditional Gate-Keeping Power & Control: How New Media Transcended Conventional Mass Media Roles
[4]. Stuart N. Soroka, April (2012), The Journal of Politics, Vol. 74, No. 2, , Pp. 514–528
[5]. Dr. Narasimhamurthy N, (2014), Contemporary Media- A New Generation Information and Entertainment Medium Volume 19, Issue 6, Ver. II, Pp. 46-54

Abstract: HIV/AIDS, the epidemic has become a major public health concern as it has devastated the huge population around the globe. Since the beginning of the disease globally around 34 million people infected with HIV, 60 million have contracted HIV and nearly 30 million have died of HIV related causes. Antiretroviral treatment therapy though helped in controlling the virus among PLHIVs and prolongs their life to a great extent but non-adherence has occurred as vital barrier in the management of HIV. The present study aiming at understanding the factors causing non-adherence in antiretroviral treatment is a summary of eight focus group discussions held with PLHIVs (People living with HIV) in selected hospitals of Delhi through stratified random sampling as part of the methodology.

[1]. World Health Organization, 2012
[2]. ONE International Organization, 2011
[3]. UNAIDS, 2012
[4]. National AIDS Control Society, 2006
[5]. World Health Organization, 2009
[6]. World Health Organization, 2001
[7]. World Health Organization, 2003

Abstract: "Neo-pagan believers insist that water taken straight from the Earth has a mysterious quality of sanctity" (Pagdi) This paper aims to analyze the importance of water in literature stressing on the aspect of water as a symbol of sanctity. Water is an inevitable source for numerous literary creations and various literary devices. Bharathiyar‟s Cauvery, Spencer‟s Thames and Ramanujan‟s Vaigai are still flowing rivers in the field of literature.

[1]. Andersen, Hans Christian. The Little Mermaid and other Stories: Scholastic Inc, 2003. Print.
[2]. Moorhouse, Christine. "Exploring the Sea: The Little Mermaid and Freud." 17 Oct 2013
[3]. <http://christinemoorhouse.blogspot.in/2014/10/exploring-sea-little-mermaid-in.html> Web.6 Feb 2014.
[4]. Pagdi, Gayatri. "Water of Life." Upanishabd the Whole Again Magazine.16 Jan 2014 <http://upanishabd.com/1163/water-of-life/> Web. 3 July 2014.
[5]. The Holy Bible, New International Version. Grand Rapids: Zondervan House, 1984. Print.

Abstract: The study surveyed the users' satisfaction with public library services in Mubi Adamawa State. The study examines the types of services rendered and the resources available. The study would help to improve information on users' needs and services using a survey design and random sampling method, with a well structured questionnaire data were collected from 100 respondents comprising 20 civil servants, 15 businessmen/women and 40 students.

[1]. Aina L. O. (2004) Library and information on science text for Africa, Ibadan, NP
[2]. Adimorah, E. N. (1983) users and information needs in Nigeria. "Nigerian library and information science review Ibadan Oyo State division of Nigeria library association 1 (2) P. 42-48.
[3]. Aguolu, C. C. (1986) public library services in Borno: An Assessment annuals of Borno P. 73
[4]. Gains, E. (1978) "The reference Librarian' in Urban Library Journal Vol. 91.P 2003
[5]. Edoka, B. F. (2000) Introduction to Library Science. Onitsha, NP

Abstract: The study surveyed utilization of electronic information resources by postgraduate students of Modibbo Adama University of Technology, Yola. The study examines the level of ICT skills of postgraduate students of MAUTECH in the utilization of electronic resources, the study would help on how post graduate students access electronic information resources using a survey design and random sampling method, with a well structured questionnaire data were collected from 190 respondents comprising 25 Ph.D students, 85 masters students and 55 post graduate diploma students.

[1]. Adeji, O. (2001) information sourcing on the internet edited by Olanloku S.O and Salisu, T. M. Library and Librarianship in Nigeria Lagos, Ikofa press Limited.
[2]. Aina, L. O. (2004) coping with the challenges of library and information science delivery: The need for institutionalize professional development. A paper delivered at 42nd National conference and annual generating meeting of Nigeria Library Association 20th – 25th of June Akure
[3]. Akintunde, S. A. (2004) Libraries as a tool for ICT development paper presented at the 42nd National conference and annual general meeting of the Nigeria Library Association Akure 20th – 25th of June
[4]. Alabi, M (2003) the role of information communication Technology (ICT) in
[5]. postgraduate teacher, research and publishing in Olayinka A. I. and papoula L. (eds) engineering and position the post graduate school, Ibadan, University of Ibadan

Abstract: The importance of effective policing in every human society in general and Nigeria in particular can never be over-emphasized. This has become more so of the essence in recent times against the backdrop of the violent wave of security challenges rumbling across the globe. From brutality, extra-judicial killing; unlawful detention of suspects, demanding payments for bail, search and arrests without warrant, gun running, to complicity in crimes such as armed robbery, mounting of illegal roadblocks for the purpose of extortion of money from hapless citizens, harassment and intimidation of political opponents of ruling parties, and asking for bribe (popularly referred to as "egunje" in the Nigerian parlance), use of alcohol and other drugs, sexual misconduct racial profiling, the objectionable behaviour of the Nigerian police has made the establishment to be hated by majority of Nigerians.

[1]. Adekunle, O. (2006). An Assessment of Corruption in Africa. Lagos, Longman.
[2]. Barameter, J. (2012). Institutionalized Deviance: Problems of Policing in the Third World. London, Rutledge.
[3]. Chiemelie Ezeobi (2014) "Nigerian Police since 1960" THISDAY Newspaper.
[4]. Iwarimie-Jaja, D (2010) "Police and Policing in the Nigeria Political system". Portharcourt. Pearl Publishers.
[5]. John S. Dempsy and Linda S. Forst (2008) "An Introduction to Policing", Fourth Edition